18)
List of Contributors
ISBN: 978-0-7623-1412-6, eISBN: 978-1-84950-485-0
ISSN: 1474-7979
Publication date: 2 May 2007
Citation
(2007), "List of Contributors", Taylor, C.R. and Lee, D.-H. (Ed.) Cross-Cultural Buyer Behavior (Advances in International Marketing, Vol. 18), Emerald Group Publishing Limited, Leeds, pp. ix-xi. https://doi.org/10.1016/S1474-7979(06)18013-8
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited
- List of Contributors
- List of Reviewers
- Preface
- Introduction: Cross-cultural Issues in Buyer Behavior
- Does DTC Advertising Provide Information or Create Market Power? Evidence from the U.S. and New Zealand
- Skepticism Toward Pharmaceutical Advertising in the U.S. and Germany
- The Effect of Mixed Emotions in Advertising: The Moderating Role of Discomfort with Ambiguity
- Emotional Responses: A New Paradigm in Communication Research
- “Trading Up”: A Consumption Value Approach
- The “we-Me” Culture: Marketing to Korean Consumers
- Do the Little Emperors Rule? Comparing Informativeness and Appeal Types in Chinese, American, and French Magazine Advertising
- The Drivers of Customer Satisfaction with Industrial Goods: An International Study
- The Exposure Effect of Unclicked Banner Advertisements
- Website Evaluation Factors and Virtual Community Loyalty in Korea
- Global Youth and Mobile Games: Applying the Extended Technology Acceptance Model in the U.S.A., Japan, Spain, and the Czech Republic
- Empirical Classification of Web Site Structure: A Cross-National Comparison