Introduction: Cross-cultural Issues in Buyer Behavior

Abstract

The theme of this issue of Advances in International Marketing is cross-cultural buyer behavior. In developing the call for papers for this issue, we intentionally defined buyer behavior in a broad sense in order to allow for papers on innovative and cutting edge issues in buyer behavior to be included. Additionally, we made a special point of publicizing the call in various parts of the world in order to ensure multiple perspectives.

Citation

Taylor, C.R. and Lee, D.-H. (2007), "Introduction: Cross-cultural Issues in Buyer Behavior", Taylor, C.R. and Lee, D.-H. (Ed.) Cross-Cultural Buyer Behavior (Advances in International Marketing, Vol. 18), Emerald Group Publishing Limited, Leeds, pp. 1-5. https://doi.org/10.1016/S1474-7979(06)18015-1