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TOP TITLES, measured by the number of loans from Dumbarton District Libraries last year, were newish books by the following ten authors: Wilbur Smith, Jeffrey Archer, Catherine Cookson, Virginia Andrews, Danielle Steel, C McCullough, Susan Howatch, Desmond Bagley, Belva Plain, Douglas Reeman. (How can anyone be willing to go through life called ‘Belva Plain’?) The most popular non‐fiction writer was James Herriot, and for children (can you guess?), Enid Blyton.

Soft systems methodology (SSM) is well documented in the academic and management literature. Over the last 40 years, the methodology has come to be adapted depending on the tool users’ skills and experience in order to fit the problem. The purpose of this paper is to demonstrate good teaching and learning practice from a pedagogical perspective.

Dr Ian Yeoman of Victoria University of Wellington provides a personal reflection of how the methodology is used in the teaching and learning of TOUR301 Tourism Policy and Planning as a policy and scenario analysis method.

The paper articulates the seven stages of SSM from problem situation unstructured, through to Rich Pictures, vision and guiding principles, policy solutions, comparisons, feasibility and implementation stages. The paper uses a series of teaching tasks to breakdown the complexity of the methodology thus guiding students and teachers in how to deploy the methodology in the classroom.

The value of the paper demonstrates the reflective practice of SSM in action as an exemplar of good practice. The paper clearly articulates the stages of the methodology so students and teachers can adopt this approach in classroom environments following a scaffolding learning approach. The use of teaching tasks throughout the paper helps bring clarity and order thus enabling the teacher to effectively teach the subject and the students to learn. The most significant contribution of this paper is the articulation of good teaching practice in policy and scenario analysis which articulated through four learning lessons: facilitating a learning environment; the impact of visual thinking; political theory; the importance of incremental learning; and problem-based learning and international students.

A summary statement of the meaning of tourism intelligence is built in this chapter by considering multiple sources. Tourism intelligence is then cast as the sum of the resources available to a decisionmaker coupled with their interpretive ability to use it. Academic researchers can contribute to this resource base but need to deal with the likely use of other inputs by decisionmakers. Tourism intelligence can be a bridge between academic inputs and broader influences provided that concerns about credibility, trustworthiness, and accessibility of the scholarly work are well managed. The tourism intelligence concept has value for all stakeholders and the chapters in this volume follow a structure to assist the transition from analysis to action.

The paper examines the effects of individual differences on the key motivational factors affecting Chinese study abroad students.

The current study adopts a quantitative survey approach. Students are recruited through the largest online survey provider in China. Using 335 completed questionnaires and factor analysis, the key factors influencing Chinese students are identified. Subsequently, regressions are employed to analyse the impact of age, gender, socio-economic status, previous study or travel abroad experience, degree level and location on factor scores.

This research sheds new light on the decision-making process of Chinese study abroad students. It is found that Chinese students are influenced by three key factors, social, cultural and economic environment, non-personal and personal recommendations. The results reveal that male students from the lowest socio-economic group rely on non-personal information to decide destination where they can significantly upgrade their socio-economic status. Personal recommendations are used by young persons aged between 18 and 24 and those without previous overseas travel or study experience.

Although prior studies explore the motivations of Chinese study abroad students, very few focus on a large sample of students both in China and abroad and identify key factors using the statistical tool factor analysis. No research has been carried out to understand the impact of personal characteristics such as age, gender, prior study or travel abroad experience, degree level and location on significant factor scores. Such analysis is crucial for the financial stability of the international higher education market, particularly during the current COVID-19 crisis.

The COVID-19 pandemic is considered a “once in a century” public health shock that, at the time of writing, continues to have a profound impact on global tourism and New Zealand. The paper aims to assess how consumer behaviour trends changed using a trends analysis framework.

Positioning the paper in the prognosis–prediction paradigm from futures studies and using a trend analysis approach, the authors forecasted a series of tourist trends at the beginning of COVID-19 based upon a multitude of sources trends. Then, 12 months later, they reported on the accuracy of these forecasts.

The matrix identifies 15 trends based upon consumer behaviour changes, which are either dominant, slowed, advanced or arrested. The prognosis was largely correct, which was supported by evidence gathered 12 months later.

The paper uses a series of different data sources to reflect on the initial forecasts. To some, this may be an issue of rigor, but the authors argue that through triangulation, credibility and validity are increased.

First, the evaluation matrix allows users to make sense of COVID-19 based upon the concepts of dominant, slowed, advanced or arrested trends. Second, the matrix allows users to evaluate changes and movement of trends. Third, the trends featured in this paper could be generalisable to several different circumstances associated with simple identity. Fourth, this paper has tested the ability to predict trends in an uncertain environment within the context of the ontological paradigm of prognosis and prediction of futures states.

International joint ventures (IJV) management teams exhibit organizational commitment to multiple organizations: to the IJV, to the domestic parent, and to the foreign parent. Conflicting loyalties occur when there is an unbalanced commitment to these entities. An empirical study found that almost one third of the IJV managers sampled perceived conflicting loyalties in the IJV management team. The negative consequences of conflicting loyalties are discussed, and suggestions are offered for mitigating their effects.

This paper examines some of the trends, issues and challenges associated with tourism development in Jamaica. It argues that for the tourism product to be more competitive, there is a need to rethink the kind of tourism product currently on offer to the world. It is being suggested that Jamaican tourism planners, drawing on the experiences of a number of countries, should concentrate more on the culture and history of Jamaica, making sure they involve different segments of civil society in the development process. Only then will tourism reach its full potential and become a sustainable industry in the country.

Fieldwork is one of the hallmarks of anthropology. Almost all students of anthropology have geographical and cultural specializations, ranging from a small group to a nation. Their interest areas are often identified or marked by real or putative boundaries; and it is within these boundaries that anthropologists have “founded” their own villages and tribes — “my village”, “my tribe.”

This paper will investigate some of the theoretical and methodological problems associated with the way ‘culture’ is defined and studied in organizational settings. In short we raise the fundamental question of how culture is understood and explained, i.e., how does one actually ‘discover’ the culture of an organization? The paper will consider these issues in the context of research conducted by the authors on organizational mergers in which culture is defined as a network of communication rules/norms.