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Social practices of work humor among engineering workers are a lesser studied phenomenon. We examine the social practices of an engineering work team through acts of a peculiar form of humorous expression we identify as installation humor. In these cases of installation humor, an anonymous member of the team created a temporary, inappropriate, yet neutral installation of a physical object to amuse the other members of the team. We provide three mini-cases of installation humor; these installations appeared as the team subtly resisted a managerial initiative. We contribute knowledge to the practices of engineers at work and to the practices of resistive humorous expression.

Qualitative, full-participant ethnographic research with multiple data collection methods and utilizing abductive analysis. During the data collection, one of the researchers was a full member of the engineering team.

We identified anonymous, artefact-based enactments of resistive humorous expression, which we named installation humor. We identify and describe installation humor, which occurred at the intersectionality of work and self-expression and served as momentary artefacts symbolic of engineering worker resistance in a high-tech environment.

Managerial awareness of the unfolding forms of worker-led, fleeting signals of resistance, such as acts of installation humor, would provide another dimension of perception for identifying salient signals surrounding the phenomenon of resistance to managerial-led change initiatives. Further research is needed on engineering humor in the R&D workplace to better understand the complexity and dynamics of phenomena such as worker resistance through humorous acts. We suggest future studies on forms of humor in the engineering workplace, including incidences of installation humor as they exist in other professional work environments and organizations, to understand common and shared practices across professional boundaries.

We advance and extend the understanding of humor as a social practice in the context of professional engineers in their R&D workplace and we identify humorous acts serving as a response to negative emotions (Huber, 2022) toward the organization related to a newly instated form of managerial control. This paper contributes to the studies of social practices of humor and emotions (Fine and De Soucey, 2005) in the engineering workplace (Buch and Andersen, 2013; Buch, 2016; Mazzurco et al., 2021) as unsupervised activity at work (Gabriel, 1995), with the social practice of humor adopting a non-verbal form that we identified as installation humor. We named this specific form of humor that we observed as installation humor and defined its specificity and differences from more traditional methods of humor (t. ex. Fine and De Soucey, 2005; Martin and Ford, 2018), shop floor humor (t. ex. Roy 1959), workplace humor (t. ex. Rosenberg et al., 2021) and engineering student humor (Holmila et al., 2007; Bender, 2011; Berge, 2017).The results of this study also suggest that ethnography for studying humor as a social practice is useful in identifying micro-level occurrences of unfolding engineering humor, including humor as a form of resistance.

The study of humor in high-tech engineering settings enhances the literature of engineering work (t. ex. Mazzurco et al., 2021) and emerging humorous phenomena (Jarzabkowski and Lê, 2017). This case study highlights and extends the understanding of the non-technical competencies of engineers and the role of peer-to-peer humor in the engineering workplace as a form of resistance during managerial initiatives within an organization.

The study extends and contributes new knowledge to research on emotions and humor by engineers at work, including the identification of a peculiar form of humor used by the engineers. This study also contributes to nascent research on the social practices of engineers at work. The research material was gathered as a full-member ethnography, increasing methodological knowledge of researching a site from within.

The purpose of the research is to examine the impact of leader humor on employee job crafting. Using the insights from self-determination theory (SDT), we investigate the underlying mechanism of employees’ flow at work and the moderating role of employees’ playfulness trait.

We adopted a three-wave field survey of 306 employees recruited from various industries. The moderated mediation model was examined using latent structural equation model analysis.

Results revealed that leader humor positively affected employees’ flow at work and subsequent job crafting. Moreover, both the direct effect of leader humor on employees’ flow at work and the indirect effect of leader humor on employees’ job crafting via flow at work were amplified by employees’ playfulness trait.

Leaders are encouraged to use jokes and humorous language to facilitate job crafting among playful subordinates. Organizations can create a work environment conducive to flow at work through job redesign, regardless of employees’ levels of playfulness trait.

The paper uncovers the critical role of flow in the relationship between leader humor and employee job crafting and identifies employees’ playfulness trait as a boundary condition in which leader humor works.

The present study aims to advance a new framework to spur creativity at individual and team levels in the construction industry by studying a leader's sense of humor. The authors develop and test a multi-level model to investigate the direct and indirect effects of leader's humor on creativity within teams working on construction projects. The authors draw on the benign violation theory to hypothesize that a leader's sense of humor influences the acceptability of norm violations in teams, which helps to improve their creativity. The authors also integrate the benign violation theory with the social information processing theory to examine the indirect effects of project leader's sense of humor on individual- and team-level creativity via team psychological safety.

The authors collected data from 165 members nested in 45 teams working on construction projects in China. The construct's factor structure and discriminant validity were established through confirmatory factor analysis. The authors used multi-level modeling via Mplus to test team-level to the individual-level direct and indirect hypotheses, while team-level direct and indirect hypotheses were tested using ordinary least squares regression.

The results show that the leader's humor has a dual positive direct effect on individual and team creativity. Furthermore, these effects are partially mediated by team psychological safety. The implications of these findings to improve the construction management theory and practice are discussed in the manuscript.

The current study contributes to the literature by understanding the significance of leader humor in predicting individual-level and team-level creativity within the construction sector. It expands the literature by examining team psychological safety as the underlying mechanism in the relationship between leader humor and creativity.

Several businesses have begun to use memes as part of social media marketing. Although memes have been independently explored through various theories, their use in social media marketing has not yet been explored. This study analyzes theories used to study memes and suggests popular marketing theories to do the same for memes in social media marketing.

This study employed a mixed methodology. We used the Scopus database and the SPAR-4 protocol to gather, organize, and evaluate the literature. A bibliometric analysis was performed to understand the themes explored in the literature. Manual content analysis was performed to identify the theories used to elucidate study memes.

We profiled meme research through a bibliometric analysis. Relevance theory, Rhetoric theory, Theories of humor, Evolutionary theory, and the theory of conceptual blending are the most frequently used theories in meme literature. Furthermore, we found that the marketing theories used to study memes are limited.

The findings of this study will benefit academia, marketers, and social media managers by offering a comprehensive picture of theories used in meme research. It also suggests new avenues for conducting future research on memes based on identified theories.

This is one of the first known studies to employ both bibliometric and content analyses to review theories in meme literature. Furthermore, we suggest marketing theories and research questions to explain meme marketing.

The purpose of this article is to garner insight into positive introversion, meaning experiences of introverted behaviour that may be perceived as positive and perform positive functions in one’s life. The subject is Mark Weeks, whose primary research has been in cultural studies and philosophy, particularly focusing on laughter and humour, during a career spent mostly at Nagoya University in Japan.

This case study uses positive autoethnography, a methodology that was co-conceived by Weeks. It includes a 10-question interview.

The authors learn how Weeks has positively embraced his introversion to negotiate challenges in his life, fostering resilience, gratitude and joyful experience. In the process, Weeks foregrounds the importance of solitary laughter and humour in his existential journey.

Introversion is often depicted negatively in the literature. Yet, much introversion is and can be developed as, positive.

The narrative shared here is one of trials, exploration and discovery, offering practical insight for introverts and those interested in understanding introverted behaviour in general.

Positively embracing aspects of introversion can be an important step for introverts in finding a healthy and enjoyable balance between the social and the solitary. Indeed, the same may apply to extraverts who fear being alone. Greater social recognition of valuable experiences within solitude could help to produce more tolerant and adaptable societies.

To the best of the authors’ knowledge, this is an original article, narrated by a contributor to the development of positive autoethnography. It focuses on areas of personal experience that are often marginalized and poorly understood, including positive potentials of introversion and of solitary laughter.

Skilled workers are crucial for an organization’s success, and managing, retaining and attracting them is vital in long-term. This study aims to explore talent management practices in the Finnish restaurant industry and to align workers' expectations with the real-world experiences of their work to reduce turnover and enhance job satisfaction.

The study adopts a mixed methods approach, including a survey and interviews with workers and managers to gain insights into their expectations and experiences of work. The study considers themes for designing and implementing effective talent management procedures.

This study highlights the importance of employees' experiences of their work conditions, leveraging positive emotions and fair utilization of temporary agency work (TAW). Understanding the different work preferences of generational cohorts and addressing the challenges associated with owner disengagement and TAW can also contribute to attracting and retaining talent in the restaurant industry.

Skilled workers have often been portrayed as targets that need to be managed, with insufficient consideration given to their preferences, needs and expectations. With the findings of this study, companies can establish mutual understanding with their employees and attract diverse talent.

The purpose of this study is to clarify why business travel has ambivalent effects on occupational well-being. We examine associations between business travel, career satisfaction and turnover intentions, as well as the mediating role of functional and dysfunctional coping strategies.

We collected four waves of data across three months from 676 employees (n = 147 business travelers who traveled for work at least once during the study period; n = 529 non-travelers) working in various industries and managerial positions.

Consistent with expectations, the greater the extent of business travel, the higher both career satisfaction (mediated by higher emotional and instrumental support, positive reframing, and substance use, and lower venting and self-distraction, denial and self-blame, and behavioral disengagement) and turnover intentions (mediated by higher active coping and planning, venting and self-distraction, behavioral disengagement, and lower positive reframing).

Findings reveal that business travel presents an ambivalent psychological experience and point to the importance of obtaining and using a coping portfolio in this context.

This study addresses functional and dysfunctional coping as unexplored mediating mechanisms between business travel, career satisfaction, and turnover intentions and provides new insights for research and practice on business travel.

The rising occurrence of digitally driven public consumer complaints has made it necessary for enterprises to obtain consumer forgiveness. However, existing research has provided little understanding regarding how to obtain consumer forgiveness effectively. Thus, the present study examined how brand avatars can improve consumer forgiveness in the context of public apology.

This study tested the mechanism of a brand avatar on consumer forgiveness using three studies. Specifically, we explored the direct and mediating effect of empathy toward a brand (Study 1); we identified the moderating mediating effect of humorous responses (Study 2) and product type (Study 3). Data for these studies were collected on Credamo. We analyzed the data using SPSS (26.0) for the primary analysis and PROCESS (3.5) for the mediating and moderating mediating analysis.

The results indicate that brand avatars enhance consumer forgiveness. Moreover, empathy toward a brand plays a mediating role in the effect of brand avatars on consumer forgiveness. Additionally, when a humorous response is present, a brand avatar can enhance customer forgiveness through empathy toward that brand. Compared to utilitarian products, hedonic products can also increase the impact of a brand avatar on empathy toward the brand, thus enhancing consumers' forgiveness.

From the perspective of emotion, this study explored the impact of brand avatars on consumer forgiveness via empathy toward a brand. It augments the research on brand avatars and consumer forgiveness. The study also verified the moderating mediating effect of humor response and product type while expanding the brand avatar research boundary.

This study aims to explore Augmented Language Models (ALMs) for synthetic data generation in services marketing and research. It evaluates ALMs' potential in mirroring human responses and behaviors in service scenarios through comparative analysis with five empirical studies.

The study uses ALM-based agents to conduct a comparative analysis, leveraging SurveyLM (Bickley et al., 2023) to generate synthetic responses to the scenario-based experiment in Söderlund and Oikarinen (2018) and four more recent studies from the Journal of Services Marketing. The main focus was to assess the alignment of ALM responses with original study manipulations and hypotheses.

Overall, our comparative analysis reveals both strengths and limitations of using synthetic agents to mimic human-based participants in services research. Specifically, the model struggled with scenarios requiring high levels of visual context, such as those involving images or physical settings, as in the Dootson et al. (2023) and Srivastava et al. (2022) studies. Conversely, studies like Tariq et al. (2023) showed better alignment, highlighting the model's effectiveness in more textually driven scenarios.

To the best of the authors’ knowledge, this research is among the first to systematically use ALMs in services marketing, providing new methods and insights for using synthetic data in service research. It underscores the challenges and potential of interpreting ALM versus human responses, marking a significant step in exploring AI capabilities in empirical research.