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The present study aims to examine and explain cultural heritage destination by applying multiple dimension image model (cognitive–affective–conative aspects).

A total of 233 international heritage-based tourists were surveyed on-site at some of the most prominent historical attractions in Malacca, one of the first cities in Malaysia declared as a UNESCO World Heritage Site. The covariance-based structural equation modelling was applied to examine the hypotheses.

The structural equation modelling validated that cognitive image aspects such as living culture, intangible and tangible are affected positively. The effects are statistically significant for conative and affective images. On the other hand, cognitive tangible image is an aspect that impacted affective image to a lesser degree than conative image. Whereas affective image attributes were found to have significant and positive influence on conative image.

This study enriches the limited empirical research study on heritage image conceptualisation by expanding into tri-component model. The destination image has garnered a great deal of attention, particularly due to its significant and impactful influence on the decision-making and the sustainable behaviour of tourists, and it has since become the subject of many studies in the tourism and hospitality literatures. But most research concerning heritage image for destinations has considered the construct uni-dimensionally.

The traditional courtyard shophouses modifications, alterations and deterioration over the years have become a source of concern to major stakeholders. In George Town World Heritage Site Malaysia, studies have shown that the worst hit among its various shophouses are the Straits Chinese traditional courtyard eclectic style shophouses. This paper investigates the traditional courtyard shophouses concerning the role of architectural formation design components, and how this can sustain the place identity of the Straits Chinese typology.

The methodological approach regards the collection of data and analysis of 30 face-to-face interviews and the observation of Lots number 3, 5 and 7, located along Lorong Ikan, George Town World Heritage Site.

It was found that these Lots express the place identity of the Straits Chinese, and its major exterior architecture components to be observed are the column head (Chi Tou) capital, parapet wall, bressummer beam and ionic column, and gable and gable ends.

This paper is limited to the role of architectural formation design components. Future research is needed to expand the scope of participant elements via a quantitative approach. This will enhance the validation of findings from this paper.

It is recommended the use of the proposed checklist to enhance the sustainability of the architectural components regarding the place identity of these styles of shophouses, which provides salutary lessons on how to preserve the heritage buildings. Also, major stakeholders with leading evidence from relevant government agencies should ensure the preservation of these cultural and heritage buildings for the next generation.

This paper found that the family beliefs and social impact were the components that express the place identity of the Straits Chinese.

This paper demonstrates that the role of architectural formation design components regarding place identity of Straits Chinese traditional courtyard eclectic style shophouses cannot be over-emphasised.

This study aims to explore the support and attitudes of the local community together with the benefits of living in the vicinity of George Town UNESCO World Heritage Site. George Town is one of the popular UNESCO World Heritage Sites in Malaysia.

A total of 319 respondents residing in the gazetted area of George Town World Heritage Sites were interviewed. The covariance-based structural equation modelling (CB-SEM) analysis was conducted to test the study’s hypotheses.

The community's attitudes and personal benefits were identified to strongly influence community’s support towards the conservation and development of the World Heritage Sites in George Town. While a small number of community members acknowledged the significant opportunities through tourism, majority of them expected economic and non-economic benefits from the development of World Heritage Sites.

The findings from this study are expected to contribute to the ongoing debate on the perceived effects, benefits and future support of the World Heritage Sites from the local community's perspectives.

Understanding the behaviour of the local community to create successful tourism planning, especially in delicate heritage destinations.

This study enriches the scarce empirical research study on community’s behaviour living in the vicinity of the UNESCO World Heritage Site, especially in the Association of Southeast Asian Nations’ (ASEAN) region.

This chapter considers the ways in which city images “travel” and are consumed at a distance. A significant body of existing research has examined UMPs in terms of attempts to produce particular images of cities for global circulation. Much less attention has been paid to assessing the “success” of imaging strategies – the means by (and extent to) which city images actually circulate and are consumed. Focusing on the travel of UMPs constructed in and around the Malaysian capital, Kuala Lumpur (KL) in the 1990s, the chapter seeks to provide a corrective to the production-centeredness of existing scholarship. Extending fieldwork-based research carried out in Malaysia in the 1990s, the chapter focuses on a series of accidental “encounters” with KL's UMPs outside Malaysia. Part of the aim of the chapter is precisely to begin to think about how the “consumption” side of UMPs, and associated effects, could be examined in more systematic ways in the future. Extra-Malaysian encounters with KL-sited UMPs such as the Kuala Lumpur City Center (KLCC) project are examined in terms of a range of means through which city images circulate: in film and TV performances, as tourist souvenirs and planning models, in building height charts and commercial advertising, and even through academic practices. Most instances in which UMPs are “consumed” at a distance might be banal and seemingly unworthy of study but, collectively, they can serve to forge new imaginings which, in turn, can have profound material implications for the cities concerned.

This interdisciplinary study re-evaluates the Sungai Melaka flood mitigation project’s impact on community success in Malaysia’s UNESCO World Heritage site, broadening the definition of success considering historical and cultural significance. This study aims to revisit success metrics, focusing on the project’s influence on people’s interactions, cultural well-being, social cohesion and heritage preservation.

This study explored visitors’ reviews of their experience visiting Sungai Melaka in several data collection stages. The first data collection involved a Web survey posted on Facebook to capture diverse perspectives of the population and grasp the core strand of knowledge to focus on the second data collection, the questionnaire. The final stage involved interviews to generate rich qualitative data.

The findings of this study revealed that the impact exceeded tangible outcomes, as the project impacted people’s interactions and practices. This research assesses cultural benefits, incorporating these indicators into evaluating cultural ecosystem services by capturing local visitors’ and communities’ perceptions, preferences and behaviours. The findings found that other project success attributes include identities, capabilities and experience, further defining learning, health, economics, connection to nature and symbolism.

This research explores the meaning of project success beyond the traditional metrics by capturing success from the users’ perspectives and people’s interaction and their impact on culture and well-being. The cultural ecosystem services framework used in this study is applied to explore the interactions between people and the facility and its effect on the people.

Combining technology acceptance model and the theory of planned behavior, this study aims to analyze influencing factors on intention of sharing heritage tourism experience in social media from technological, psychological and experience perspectives. The moderating effects of age and gender are also tested.

This study applies a quantitative method using online questionnaires. A total number of 323 questionnaires are collected. The data are analyzed using partial least squares-structural equation modeling to assess measurement and structural models and multi-group analysis to compare differences among age and gender groups.

The results of this study indicate that subjective norm, perceived behavioral control and tourism experience significantly and positively influence the intention of sharing heritage tourism experience in social media, while the effects of perceived usefulness, perceived ease of use and attitude are non-significant. Results reveal the differences in antecedents of sharing heritage tourism experience in social media between males and females and between younger and older tourists.

Developing a model integrating technology acceptance model and theory of planned behavior, this paper analyzes the intention of sharing heritage tourism experience in social media through technological, psychological and tourism experience perspectives. Besides, heterogeneous comparisons between younger and older tourists and between males and females offer significant academic and practical insights.

本研究结合技术接受模型（TAM）和计划行为理论（TPB）, 旨在从技术、心理和体验的角度分析在社交媒体上分享文化遗产旅游体验意愿的影响因素, 同时还测试了年龄和性别的调节效应。

本研究采用定量方法, 使用在线问卷进行调查。共收集到323份问卷。使用PLS-SEM来评估测量和结构模型, 使用多组分析（MGA）来比较不同年龄和性别组之间的差异。

结果表明, 主观规范、感知行为控制和旅游体验对在社交媒体上分享文化遗产旅游体验的意愿有显著的正向影响, 而感知有用性、感知易用性和态度的影响是不显著的。结果揭示了男性和女性以及年轻游客和老年游客之间在社交媒体上分享文化遗产旅游体验前因的差异。

本文开发了一个整合了TAM和TPB的模型, 通过技术、心理和旅游体验的视角分析了在社交媒体上分享文化遗产旅游体验的意愿。此外, 对年轻游客和老年游客以及男性和女性之间的异质比较提供了重要的学术和实践见解。

Built heritage constitutes the uniqueness and identity of a place. While being overlooked in existing research, built heritage in small towns is increasingly threatened by dilapidation, exhaustion and disappearance. Therefore, this study aims to examine the challenges in protecting the unique features and identity of small towns with regard to building regulations, guidelines and policies.

A semi-structured interview was conducted amongst a purposive sample of nine stakeholders from different organizations involved in heritage matters in Malaysia to investigate the issues and challenges facing the protection of small towns’ identity with regard to existing protection mechanisms impacting development of the towns. The data were then analyzed using the qualitative software package NVivo 8.0. The summary models imported from NVivo were created to visualize the connections between various dimensions of constructs, concepts and categories identified in the interviews.

The study found that the current issues of built heritage protection at the local level can be classified into five emergent themes: legislative, institutional, economic, social and technical issues. While absence of specific guideline for identifying local cultural places has been identified as the most fundamental issues facing the protection of unique and distinct resources in small Malaysia towns, the paper concludes with a framework of measures that can then be used for identification and protection of small town identity.

This study is the first of many fruitful contributions that examine heritage identification and protection mechanisms at the local level.

Against the background of the popularity of social media and heritage tourism, this study aims to focus on world heritage sites, proposing a method to examine and compare the digital spatial footprints left by tourists using geographic information systems.

By analyzing user-generated content from social media, this research explores how digital data shapes the destination image of WHS and the spatial relationships between the components of this destination image. Drawing on the cognitive-affective model (CAM), it investigates through an analysis of integrated data with more than 20,000 reviews and 2,000 photos.

The creativity of this research lies in the creation of a comprehensive method that combines text and image analytics with machine learning and GIS to examine spatial relationships within the CAM framework in a visual manner.

The results reveal tourists' perceptions, emotions, and attitudes towards George Town and Malacca in Malaysia, highlighting several key cognitive impressions, such as history, museums, churches, sea, and food, as well as the primary emotions expressed. Their distributions and relationships are also illustrated on maps.

Tourism practitioners, government officials, and residents can gain valuable insights from this study. The proposed methodology provides a valuable reference for future tourism studies and help to achieve a sustainable competitive advantage for other heritage destinations.

This chapter provided systematic and comprehensive analysis on trawl fisheries management and conservation measures in the Straits of Malacca. Detailed analysis is conducted on Malaysian fishery management framework particularly domestic country's trawl fishery status, legal structure, input-control strategies, ecosystem protection plan, pollution, law enforcement, and complementary measures that designed to reduce and prevent overfishing in the exclusive economic zone (EEZ) of Malacca Straits. Gaps and challenges found in existing trawl fisheries literature are presented followed by recommendations for improvement in the management and conservation of trawl fisheries.

The 2021 Malacca state election was the first state election in West Malaysia held post-2018 general election during the COVID-19 pandemic. This is a state where the governmental power fell into the hands of Pakatan Harapan (PH) during the 2018 general election before switching hands to Barisan Nasional (BN) and Perikatan Nasional (PN). After losing majority support, the state assembly was dissolved to make way for a fresh election. Although the Chinese voters in this election did not show much swing towards non-PH party, the support for PH is no long as enthusiastic as before. This chapter studies the political landscape in the 2018 general election focussing on Malacca before analysing the 2021 Malacca state election result that was held during a global health crisis.