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Book part
Publication date: 12 December 2023

Floris de Krijger

A growing body of research finds that gig economy platforms use gamification to enhance managerial control. Focusing on technologically mediated forms of gamification, this…

Abstract

A growing body of research finds that gig economy platforms use gamification to enhance managerial control. Focusing on technologically mediated forms of gamification, this literature reveals how platforms mobilize gig workers’ work effort by making the labour process resemble a game. This chapter contends that this tech-centric scholarship fails to fully capture the historical continuities between contemporary and much older occurrences of game-playing at work. Informed by interviews and participatory observations at two food delivery platforms in Amsterdam, I document how these platforms’ piece wage system gives rise to a workplace dynamic in which severely underpaid delivery couriers continuously employ game strategies to maximize their gig income. Reminiscent of observations from the early shop floor ethnographies of the manufacturing industry, I show that the game of gig income maximization operates as an indirect modality of control by (re)aligning the interests of couriers with the interests of capital and by individualizing and depoliticizing couriers’ overall low wage level. I argue that the new, algorithmic technologies expand and intensify the much older forms of gamified control by infusing the organizational activities of shift and task allocation with the logic of the piece wage game and by increasing the possibilities for interaction, direct feedback and immersion. My study contributes to the literature on gamification in the gig economy by interweaving it with the classic observations derived from the manufacturing industry and by developing a conceptualization of gamification in which both capital and labour exercise agency.

Details

Ethnographies of Work
Type: Book
ISBN: 978-1-83753-949-9

Keywords

Article
Publication date: 1 May 2023

Oscar Naranjo Del Giudice, Mario Giraldo, Linda Alkire and Gabriel Orozco Restrepo

This study aims to explore how the attitudes, motivations and practices of informal entrepreneurs, who choose service exclusion, prevent them from recognizing and taking advantage…

Abstract

Purpose

This study aims to explore how the attitudes, motivations and practices of informal entrepreneurs, who choose service exclusion, prevent them from recognizing and taking advantage of transformative opportunities and embracing change.

Design/methodology/approach

The authors conducted a two-year study to explore five types of informal entrepreneurs (musicians, street vendors, artists, owners of informal smoke shops and street food vendors). The authors used semi-structured interviews and applied thematic analysis (ATA) of popular music and narratives to shed light on their attitudes, motivations and practices.

Findings

The study shows how potential service participants freely exclude themselves from services and transformative service initiatives, preventing them from realizing opportunities and embracing change that can improve their well-being. The study also demonstrates that to serve human needs fairly, service designers need to recognize that some actors require more attention and resources than others to achieve their potential.

Originality/value

The study challenges the notion that any population experiencing vulnerability wants help and chooses to participate in transformative service initiatives. Service participants can, in fact, exclude themselves from services and transformative service initiatives by free will, demonstrating that service exclusion is a multidirectional phenomenon, not unidirectional. Additionally, the paper analyzes narratives gathered from aesthetic expressions, using principles of ATA, introducing music thematic analysis as a research approach.

Details

Journal of Services Marketing, vol. 37 no. 8
Type: Research Article
ISSN: 0887-6045

Keywords

Open Access
Article
Publication date: 16 October 2023

Sofi Perikangas, Harri Kostilainen and Sakari Kainulainen

The purpose of this article is to show (1) how social innovations are created through co-production in social enterprises in Finland and (2) how enabling ecosystems for the…

1036

Abstract

Purpose

The purpose of this article is to show (1) how social innovations are created through co-production in social enterprises in Finland and (2) how enabling ecosystems for the creation of social innovations can be enhanced by the government.

Design/methodology/approach

This study is a descriptive case study. The data comprises focus group interviews that were conducted during a research project in Finland in 2022. The interviewees represented different social enterprises, other non-profit organisations and national funding institutions.

Findings

Social enterprises create social innovations in Finland through co-production, where service innovation processes, activism and networking are central. Also, to build an enabling ecosystem, government must base the system upon certain elements: enabling characteristics of the stakeholders, co-production methods and tools and initiatives by the government.

Originality/value

The authors address an important challenge that social enterprises struggle with: The position of social enterprises in Finland is weak and entrepreneurs experience prejudice from both the direction of “traditional” businesses and the government which often does not recognise social enterprise as a potential partner for public service delivery. Nonetheless, social enterprises create public value by contributing to the co-production of public services. They work in interorganisational networks by nature and can succeed where the traditional public organisations and private businesses fail.

Details

International Journal of Public Sector Management, vol. 37 no. 3
Type: Research Article
ISSN: 0951-3558

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