Search results

This paper explores the creation of a global protocol on ethics in public relations. It begins by looking into the global ethical debate. It examines existing codes of ethics of a selection of public relations institutes and associations around the world, provides comparative analysis of these codes and discusses the pros and cons of their enforcement. It suggests that the immediate way forward in a highly litigious world is to provide some values‐based guidance to member associations together with access to an evolving database of case studies illustrating ethical problems. In the medium term more effective sanctions may be possible.

Due to the increasing size and complexity of construction projects, construction engineering and management involves the coordination of many complex and dynamic processes and relies on the analysis of uncertain, imprecise and incomplete information, including subjective and linguistically expressed information. Various modelling and computing techniques have been used by construction researchers and applied to practical construction problems in order to overcome these challenges, including fuzzy hybrid techniques. Fuzzy hybrid techniques combine the human-like reasoning capabilities of fuzzy logic with the capabilities of other techniques, such as optimization, machine learning, multi-criteria decision-making (MCDM) and simulation, to capitalise on their strengths and overcome their limitations. Based on a review of construction literature, this chapter identifies the most common types of fuzzy hybrid techniques applied to construction problems and reviews selected papers in each category of fuzzy hybrid technique to illustrate their capabilities for addressing construction challenges. Finally, this chapter discusses areas for future development of fuzzy hybrid techniques that will increase their capabilities for solving construction-related problems. The contributions of this chapter are threefold: (1) the limitations of some standard techniques for solving construction problems are discussed, as are the ways that fuzzy methods have been hybridized with these techniques in order to address their limitations; (2) a review of existing applications of fuzzy hybrid techniques in construction is provided in order to illustrate the capabilities of these techniques for solving a variety of construction problems and (3) potential improvements in each category of fuzzy hybrid technique in construction are provided, as areas for future research.

The application of the traditional failure mode and effects analysis (FMEA) technique has been widely questioned in evaluation information, risk factor weights and robustness of results. This paper develops a novel FMEA framework with extended MULTIMOORA method under interval-valued Pythagorean fuzzy environment to solve these problems.

This paper introduces innovatively interval-value Pythagorean fuzzy weighted averaging (IVPFWA) operator, Tchebycheff metric distance and interval-value Pythagorean fuzzy weighted geometric (IVPFWG) operator into the MULTIMOORA submethods to obtain the risk ranking order for emergencies. Finally, an illustrative case is provided to demonstrate the practicality and feasibility of the novel fuzzy FMEA framework.

The feasibility and validity of the proposed method are verified by comparing with the existing methods. The calculation results indicate that the proposed method is more consistent with the actual situation of project and has more reference value.

The research results can provide supporting information for risk management decisions and offer decision-making basis for formulation of the follow-up emergency control and disposal scheme, which has certain guiding significance for the practical popularization and application of risk management strategies in the infrastructure projects.

A novel approach using FMEA with extended MULTIMOORA method is developed under IVPF environment, which considers weights of risk factors and experts. The method proposed has significantly improved the integrity of information in expert evaluation and the robustness of results.

This study investigates the impact of the enhanced continuous disclosure regime introduced in December 2002 on several measures of information risk in NZX‐listed stocks. We employ two microstructure models and an intraday data set to measure information risk in a sample of 71 stocks. Our empirical results show that the reforms enacted in December 2002 had no significant effect on either the level of information‐based trading or the adverse selection component of market spreads in our sample of NZX‐listed stocks.

In order to overcome the uncertainty and improve the accuracy of spectral estimation, this paper aims to establish a grey fuzzy prediction model of soil organic matter content by using grey theory and fuzzy theory.

Based on the data of 121 soil samples from Zhangqiu district and Jiyang district of Jinan City, Shandong Province, firstly, the soil spectral data are transformed by spectral transformation methods, and the spectral estimation factors are selected according to the principle of maximum correlation. Then, the generalized greyness of interval grey number is used to modify the estimation factors of modeling samples and test samples to improve the correlation. Finally, the hyper-spectral prediction model of soil organic matter is established by using the fuzzy recognition theory, and the model is optimized by adjusting the fuzzy classification number, and the estimation accuracy of the model is evaluated using the mean relative error and the determination coefficient.

The results show that the generalized greyness of interval grey number can effectively improve the correlation between soil organic matter content and estimation factors, and the accuracy of the proposed model and test samples are significantly improved, where the determination coefficient R² = 0.9213 and the mean relative error (MRE) = 6.3630% of 20 test samples. The research shows that the grey fuzzy prediction model proposed in this paper is feasible and effective, and provides a new way for hyper-spectral estimation of soil organic matter content.

The research shows that the grey fuzzy prediction model proposed in this paper can not only effectively deal with the three types of uncertainties in spectral estimation, but also realize the correction of estimation factors, which is helpful to improve the accuracy of modeling estimation. The research result enriches the theory and method of soil spectral estimation, and it also provides a new idea to deal with the three kinds of uncertainty in the prediction problem by using the three kinds of uncertainty theory.

The paper succeeds in realizing both the grey fuzzy prediction model for hyper-spectral estimating soil organic matter content and effectively dealing with the randomness, fuzziness and grey uncertainty in spectral estimation.

The objective of this study is to present a successful strategy to promote Korea as the logistics hub of Northeast Asia. Firstly, we introduce the necessity of a logistic hub strategy for Korea. In order to develop a successful strategy, we consider the 'free trade zone' model of the Netherlands and China. We develop a realistic and suitable model for Korea based on this Jree trade zone' model. Our proposal for a successful logistic hub strategy for Korea is the fulfillment of the following six objectives: 1) security of market accessibility, 2) improvement of the logistic system, 3) improvement of the education system, 4) improvement of the tax system, 5) assurance of labor market flexibility, and 6) development of an appealing living environment for foreigners.

With respect to multiple attribute group decision-making (MAGDM) in which the assessment values of alternatives are denoted by normal discrete fuzzy variables (NDFVs) and the weight information of attributes is incompletely known, this paper aims to develop a novel fuzzy stochastic MAGDM method based on credibility theory and fuzzy stochastic dominance, and then applies the proposed method for selecting the most desirable investment alternative under uncertain environment.

First, by aggregating the membership degrees of an alternative to a scale provided by all decision-makers into a triangular fuzzy number, the credibility degree and expect the value of a triangular fuzzy number are calculated to construct the group fuzzy stochastic decision matrix. Second, based on determining the credibility distribution functions of NDFVs, the fuzzy stochastic dominance relations between alternatives on each attribute are obtained and the fuzzy stochastic dominance degree matrices are constructed by calculating the dominance degrees that one alternative dominates another on each attribute. Subsequently, calculating the overall fuzzy stochastic dominance degrees of an alternative on each attribute, a single objective non-linear optimization model is established to determine the weights of attributes by maximizing the relative closeness coefficients of all alternatives to positive ideal solution. If the information about attribute weights is completely unknown, the idea of maximizing deviation is used to determine the weights of attributes. Finally, the ranking order of alternatives is determined according to the descending order of corresponding relative closeness coefficients and the best alternative is determined.

This paper proposes a novel fuzzy stochastic MAGDM method based on credibility theory and fuzzy stochastic dominance, and a case study of investment alternative selection problem is provided to illustrate the applicability and sensitivity of the proposed method and its effectiveness is demonstrated by comparison analysis with the proposed method with the existing fuzzy stochastic MAGDM method. The result shows that the proposed method is useful to solve the MAGDM problems in which the assessment values of alternatives are denoted by NDFVs and the weight information of attributes is incompletely known.

The contributions of this paper are that to describe the dominance relations between fuzzy variables reasonably and quantitatively, the fuzzy stochastic dominance relations between any two fuzzy variables are redefined and the concept of fuzzy stochastic dominance degree is proposed to measure the dominance degree that one fuzzy variable dominate another; Based on credibility theory and fuzzy stochastic dominance, a novel fuzzy stochastic MAGDM method is proposed to solve MAGDM problems in which the assessment values of alternatives are denoted by NDFVs and the weight information of attributes is incompletely known. The proposed method has a clear logic, which not only can enrich and develop the theories and methods of MAGDM but also provides decision-makers a novel method for solving fuzzy stochastic MAGDM problems.