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Adopting an EU policy lens, this chapter primarily addresses the proposed pivotal role of firm-level innovation capability (FLIC) in small and medium-sized enterprises (SMEs) as a stimulant of sustainable development (SD) and green growth in Ireland/Wales. The chapter specifically examines the scale and scope of the green economy (GE), and considers the importance of organizational inherent “green” innovation capabilities (GICs) to achieve it. Underpinning the study is the methodology and concept of utilizing a facilitated cross-border multi-stakeholder learning network to enable knowledge transfer and exchange practices to flourish between partners, acting as a significant predictor of the development of SME GICs structures. Specifically, against the backdrop of the Green Innovation and Future Technologies (“GIFT” hereafter) INTERREG 4A Project, the research assesses how academic–industry partner exchange and inter-group learning and cooperation facilitates the development of GICs in smaller enterprises to realize a sustainable smart green economy in Ireland.

The purpose of this paper is to explore the origins of the two types of green innovations: proactive and reactive green innovations.

In order to satisfy the essence of the triangulation in methodology, this study applies a hybrid research method which includes both qualitative and quantitative research to discuss the origins of green innovations based on the two following stages. First, the study uses inductive logic from the perspectives of case study research and grounded theory to build the research framework and selects AU Optronics Corp. (AUO), the worldwide top three manufacturer in the TFT‐LCD industry, as the research object. Second, the study utilizes a questionnaire survey method to test the research framework proposed in the first stage.

This study divides green innovations into two types: proactive and reactive green innovations, because their origins are different. The results show that both of the internal origins – environmental leadership, environmental culture, and environmental capability and the external origins – the environmental regulations and the environmentalism of investors and clients – can generate reactive green innovation. However, only the internal origins can facilitate proactive green innovation. This study suggests that companies should invest their resources in cultivating the internal origins rather than the external origins.

The paper provides insights into what origins cause proactive and reactive green innovations by means of hybrid research method – qualitative and quantitative research – in Taiwan. This study builds up a theory about the origins of the two types of green innovations.

Over the last decades, public opinion, governments and regulators have forced executives of both large and small corporations to improve their environmental performance and, for this reason, to consider the environment as a significant competitive priority. The objective of the paper is twofold, to: design an effective taxonomy of operating environmental strategies; and develop an empirical investigation aimed at testing whether the identified environmental strategies correspond to real strategic behaviours of companies.

The purpose of this article is to investigate the influences of green product innovation and product process innovation on two constructs of green innovation casual chain: green product competitive advantage and green new product success. The impacts of green product competitive advantage as a partial mediator in the link between green product/process innovations and green new product success are also examined.

A model with four constructs is presented and tested on a sample of 203 R&D project leaders of electronics firms operating in China using quantitative methods.

It is found that green product and process innovations are positively associated with green product competitive advantage and green new product success, and green product competitive advantage partially mediates the relationships between green product/process innovations and green new product success. It is also found that green product innovation exerts a stronger influence on the consequential constructs than green process innovation.

The positive causalities among the constructs suggest that green innovation is more than a branding support. It pays to pursue green innovation. Green product innovation is demonstrated to have a positively stronger influence on both green product competitive advantage and green new product success than green process innovation. The difference in impact signals that when operating under limited resources, green product innovation should be pursued first.

The article addresses the gap in green innovation theory concerning the associations among the key constructs of green innovation causal chain. It is the first green innovation research ever conducted in the e‐industry in China. The causalities identified can be leveraged to improve Chinese e‐industry players’ innovative and competitive capabilities and to encourage them to stay proactive in addressing challenges arising from environmental issues.

Environmental friendliness, in context of industrial operations, is an issue that has evoked much interest among environmentalists, governments, academicians and other sections of society in recent times. The said development has been more profound and broad-based in developed economies of the world, though, the trend is catching fast in developing countries, as well. Green Supply Chain Management (GSCM) is a management technique that aims to make a supply chain eco-friendly, without diluting the organizational objectives. The purpose of this paper is to investigate the scale of adoption and implementation of GSCM practices in the context of Indian industries.

The investigation used literature review approach to determine the current status of implementation of GSCM by Indian industry, and associated aspects of the same. Literature pertaining to the subject in context of non-Indian industries has also been studied for the purpose of rudimentary knowledge on the management concept, as well for comparing the measures taken by foreign-based companies with Indian ones.

The study shows that in general, Indian companies are lacking on the front of adoption and implementation of GSCM measures in their supply chains. Though, certain companies are showing appreciable enthusiasm for the eco-friendly concept, the same does not apply to majority of the Indian enterprises, owing to a multitude of factors. GSCM has the potential to drive economic gains, and can act as a big motivator for companies to go green. As India leaps towards higher levels of industrialization and economic growth, GSCM becomes more of a necessity rather than an option for Indian companies to survive the competition.

Findings from this study helps in discerning the present status of GSCM in the country, and assess the same in comparison to that of developed countries. The findings will also help the firms to have a greater understanding of their current standing and the possible gains that can accrue by adoption of GSCM practices in real. The philosophy, stance and endeavours of government with respect to GSCM has also been spelt out in the paper. The paper contributes to the literature by providing empirical evidence on various aspects of GSCM in the country and the trajectory that it will chart in future.

The paper though, brings forth the findings of other researches on the subject of GSCM practices in India in a consolidated manner, yet its value is reflected in the cohesive manner in which contrary findings have been analysed to present a comprehensive and holistic picture of GSCM implementation in India. An attempt has been made not only to assess the inputs of individual firms, but also of government and other stakeholders in their efforts to make supply chains more environment friendly.

This study aims to provide the theoretical roots, research trajectories and promising research directions of green marketing in marketing and related fields.

This study integrates three bibliometric analyses, i.e. co-citation analysis, historical direct citation analysis and co-occurrence analysis, and a qualitative review to examine the 781 publications that matched the search criteria between January 1991 and December 2021 from the Web of Science (WoS) database.

The research findings show that eleven groups of cited references characterize the theoretical roots of green marketing in marketing and related fields. Besides, the two main research trajectories identified were found to be developed under the impact of prior studies. Moreover, the four research themes concerning this research domain are presented. The results also highlight promising research directions.

Based on the quantitative bibliometric analysis and qualitative literature reviews, this study has provided a comprehensive overview of the current stage of this domain. The study also has underscored an abundance of green marketing literature and revealed the research topics that require further investigations to theoretically and empirically advance the understanding of green marketing.

Some topics about green marketing were recommended for further research. Some practical examples and suggestions are also given in the study.

This study reviewed 781 publications at the intersection of green marketing research domain in marketing and related fields to identify the theoretical roots, research trajectories and research themes and to propose promising research avenues.

Many firms struggle to implement strategies that can successfully enhance the environmental sustainability of their processes. Drawing on the theories of green intellectual capital and complementary assets, this study develops a model describing the mechanism whereby firms can translate a green (i.e., environmental) strategy into a superior green process innovation performance (GPIP).

Regression analysis of multi-source survey data collected from 514 managers at 257 firms (257 top management members and 257 safety or environmental managers) was used to test the hypotheses.

A firm's green strategic intent has positive effects on the three aspects of green intellectual capital (i.e., human, organizational and relational capital). In turn, these three aspects have positive effects on GPIP. Moreover, green organizational capital positively moderates the effect of green relational capital on GPIP, whereas it negatively moderates the effect of human capital on GPIP.

In order to implement a green strategy successfully, especially in polluted industries such as the chemical industry, managers need to develop not only the firm's tangible resources but also its intangible resources. The more they invest in green organizational capital, the higher the level of GPIP that can be achieved. On average, a firm's green human capital is more important than its organizational and relational capital. Moreover, its organizational capital helps capture the benefits of its relational capital, but it impairs the creativity of its human capital.

The authors contribute to the literature on green strategy implementation by suggesting that green intellectual capital plays a mediating role in the relationship between a firm's green strategic intent and GPIP.

Over the last few decades, more emphasis has been placed on those innovations that can reconcile economic, social and environmental goals in order to achieve a “win-win-win” situation. This paper aims to systematise the scientific literature on Sustainable Innovation as a broad field in order to identify the most relevant scholars and their significant contributions as well as existing lines of research. Finally, future research directions are suggested.

A novel methodology, the Systematic Literature Network Analysis, has been applied. By using a dynamic approach to the traditional Systematic Literature Review, the present review investigates the creation, transfer, and development of knowledge throughout the epistemic community of Sustainable Innovation.

Starting from a sample of 1,108 articles, the critical assessment of the results detected five main themes: (1) “the role of Regulation, Market and Technology”; (2) “Eco-Innovation determinants and firm specific factors and the debate between corporate environmental performance and corporate financial performance”; (3) “Green innovation and internal and external drivers”; (4) “The strategic determinants of green (non-green) innovation”; (5) “The interplay between policy, regulations and the green innovation”.

From a practitioner's perspective, this study provides an objective view on the current internal, external drivers and strategic determinants of sustainability-oriented innovations and relevant studies that can guide managers in their decision-making processes and enhance sustainable innovation performance.

This study is a first attempt to unveil the evolution of knowledge in the field of sustainable innovation by utilizing bibliometric tools.

This study aims to envisage the impact of green project management (GPM) practices on sustainable competitive advantage (SCA). Moreover, this study also accessed the mediating role of green knowledge acquisition (GKA) as a mechanism between GPM and SCA.

Using a quantitative field survey, the data were collected from the multi-sector manufacturing enterprises (n = 265) in Pakistan. The measurement and structural model were tested through Analysis of Moment Structure by conducting a covariance structure analysis.

The findings suggest that GPM practices are positively related to SCA. In addition to this direct effect, GKA play a significant role in explaining the associations between GPM practices and SCA. The findings bring essential insights for the enterprises, policymakers, practitioners and project managers to promote GPM practices for low-carbon projects to achieve SCA.

The data used in this study is cross-sectional in nature. The geographic location is limited to firms in Pakistan, while well-validated subjective measures are used to make the survey more convenient for participants.

The practitioners in general, while project managers in particular, are recommended to implement GPM practices and GKA to achieve high performance of SCA.

To the best of the authors’ knowledge, this is one of the first studies to examine GPM practices and its effect on SCA directly and via GKA in a single model.

Growing public concern about the natural environment is rapidly transforming the competitive landscape and forcing firms to adopt green innovation strategies. Many manufacturing firms have recognized the concept of green innovation, though there has been relatively little research on considerations of its driver and effect. The purpose of this paper is to empirically develop and test a theoretical model that analyzes how organizational green culture (OGC) influences green performance and competitive advantage. Specifically, this model explains how green innovation mediates these relationships.

The paper collected data from 327 manufacturing firms of different industry sectors in Taiwan. Structural equation modeling with AMOS 11 software was applied to analyze the data. Data on specific environmental innovation issues at the firm level are not usually available from published sources, so this paper uses a questionnaire. The questionnaire is developed based on the literature.

The findings of this paper suggest that OGC significantly predicted green performance and competitive advantage, respectively. Moreover, the results show that both green innovation completely mediates between OGC and green performance, and that it has a partially mediating effect on the relationship between organization green culture and competitive advantage under environmental pressure.

This study has some limitations that point to the future lines of research. Perhaps, the biggest limitation of the study is that the data are from a single country, which may hamper generalization. This study is also limited in that it is based on cross-sectional data. A final limitation is the origin of organizational culture vs employee attitude culture.

This study contributes to the existing literature on organizational culture and innovation by considering green environmental concerns, which have not been empirically explored. This study also offers a unique theoretical argument describing the relationships by considering the mediating effect of green innovation strategy.