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The United Nations (UN) sustainable development goals (SDGs) that became effective at the commencement of January 2016 constitute a global community agreement calling for action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. This chapter looks at the nexus between real estate (RE) and SDGs by investigating the extent to which Ghana's RE sector incorporates, especially, environmental sustainability principles from the design and construction stages to occupation, operation and activities aimed at helping to solve the problem of climate change, thereby, contributing to achieving the SDGs. The chapter is theoretical and, therefore, heavily reliant on critical review of relevant extant literature. The chapter has shown that RE cuts across virtually all the sectors that contribute greenhouse gas (GHG) emissions, which over the years have generally been increasing. Only a few buildings in both the private and public sectors (six located in three of the 16 administrative regions in the country) are officially classified as green based on three sustainability-rating systems currently used in the country, which suggests that the uptake of green building technologies (GBTs) is rather low leading to the conclusion that at the moment, the RE sector is not contributing much towards the attainment of the SDGs. However, it may be the case that there are buildings, which are sustainable in one form or the other, but because they have not been officially certified, they are not regarded as green – employing the services of the sustainability-rating agencies to certify buildings involve significant costs that might serve as a barrier in accessing their services. Thus, there is the need for country-wide, large-scale studies that systematically investigate the uptake of GBTs in the private and public RE sectors (not necessarily based on using the rating systems) as that may reveal the actual uptake of GBTs and what can be done policy-wise based on the outcomes of such studies.

Purpose – There has been a growing interest in the development of a ‘green’ or ‘low carbon’ economy as a means of reconciling economic development and the environment. Research on green entrepreneurs to date has been upon individual entrepreneurs, neglecting wider economic and social contexts within which they operate. By looking at these wider networks of support, we suggest that discourses of the lone entrepreneur innovating and changing business practices are misrepresentative.

Methodology/approach – Semi-structured interviews to investigate green entrepreneurship with green building companies and policy makers.

Findings – Combined with new demands from consumers for more environmentally friendly products and services, the changing shape of national and global economies is leading to new forms of entrepreneurship. We identify a number of tensions between policy intentions and businesses’ experiences on the ground.

Research limitations/implications – To date, research has only been undertaken in the UK – we recommend that future research takes other national contexts into account. Other economic sectors also represent promising areas for future research, potentially including social enterprises in the green economy. Sustainability transitions theories offer a potentially valuable means for understanding the role of businesses in engendering a green economy.

Practical implications – Implications for policy frameworks are outlined in the conclusions.

Originality/value of chapter – By incorporating policy and support organisations, and informal networks of support, the chapter challenges the dominant view of the lone entrepreneurial hero and points to the significance of networks for facilitating green entrepreneurship. This will be of importance for policy makers and funders of entrepreneurship programmes.

The current era is characterized by hyperturbulence, population growth, attention to food security, the need to identify sustainable strategies to reduce pollution and poverty, and the disparity between developed and undeveloped economies. These circumstances force a global paradigm shift based on sustainable practices and processes that put people and the environment at the core of each activity, contributing to sustainable, social, and economic development and promoting well-being in the community.

In this spirit, a strong impulse can derive from the practices of Green Technology, considered here as that set of processes aimed at eco-sustainability that acquire undisputed relevance, especially for emerging economies.

This chapter focuses on the role that Green technology practices exert in generating local well-being in the world's fifth-largest country: Brazil. Dynamic growth and effective social policies lifted millions of people out of poverty in the 2000s, even if socio-economic development varies widely across the country. Brazil is a leading global agricultural, minerals, and oil producer. The natural environment represents the primary source of Brazil's development that deserves to be protected and push firms and citizens to find new sustainable solutions based on green policies. Drawing inspiration from a Brazilian case study, this chapter proposes a set of building blocks that foster sustainable business practices in emerging countries.

The chapter is organized as follows: the first part introduces the concept of green technology practices; the second highlights the opportunities of green technologies; the third focuses on a single case study.

Malaysia is still very much lacking behind in green building developments as compared to other countries such as Australia, Japan, and Singapore. Nevertheless, in order to strengthen the development of green building in Malaysia, government has provided and offers several initiatives to the construction key players in implementing green building such as investment tax allowance for the purchase of green technology equipment and income tax exemption on the use of green technology services and system, etc. Despite of all the incentives introduce, the implementation of green building construction still does not boast as expected and still relatively low. Therefore, this study will identify barriers, issues, and challenges faced by construction key players in implementing green building concepts especially related to green building incentives in their project. The opinions and views of related parties in building industry were obtained from structured interviews and questionnaires to key personnel in construction industry to give a clearer picture of the current situation. This study is succeeded in identifying the barriers and challenges, which mainly categorised into financial incentives, fiscal incentives, and structural incentives. The main issues identified are excessive cost of construction, tax exemption is limited and only for qualified person and legislative challenges. Nonetheless, this study also suggests various ways to overcome the barriers in promoting green building concept in Malaysia towards greener environment.

Green building (GB) is an important aspect of sustainable development that advocates for practices that enhance the health and well-being of the occupants and communities with minimal impact on the environment. The adoption of the GB concept is low in most developing countries. This study aimed at assessing the extent of the adoption of GB concepts in Kakamega municipality as a case study. The study sampled 64 respondents which consisted of 15 professionals in the building industry and 49 commercial and residential buildings within the municipality. The results indicated that at least 80% of the professionals were aware of GB concepts of water efficiency, energy efficiency, sustainable materials, sustainable site practices, and indoor environmental quality (IEQ). Water efficiency practices that were widely adopted in commercial and residential buildings were rainwater harvesting and the use of efficient plumbing fixtures. The energy-saving measures adopted were switching off appliances when not in use, use of energy-saving bulbs, and solar energy. The majority of the respondents felt that the indoor air quality was fair. Resource reuse was not widely adopted which could be attributed to a lack of policy or legislation. Low impact development (LID) design of vegetated storm conveyance and rain gardens (bioretention and porous/permeable pavements) was adopted in 42.9% of the buildings. Research into the use of sustainable materials is recommended for wider application as a GB concept. The study recommends the promotion of GB through incentives to enable wider adoption among the owners and developers. Furthermore, GB legislation and certification programs need to be adopted in Kenya. This study was largely based on Leadership in Energy and Environmental Design (LEED) criteria and thus further studies are required on other assessment tools and methods.

Marketing Management, Consumer Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case attempts to highlight the issues pertaining to Hirdaramani Mihila CKT apparel factory’s implementation of the “green space” concept. The concept of “green space” has been well accepted by the factory employees, and their participation in the “green process” is quite evident. Hirdaramani Mihila CKT is an apparel manufacturing company located in Agalawatte, Matugama, in the Kalutara District of Sri Lanka. The Mihila CKT factory was established in conformance with green building specifications and as an eco-friendly apparel industry. The administration of Mihila CKT has achieved success in three key areas after implementing this concept: cutting down energy consumption, enhancing water security, and reusing fabric waste. The factory also maintains a garden that manifests biodiversity. This case underlines the challenges and successes faced by Mihila CKT in adopting and implementing green space concept.

This case illustrates the following:

• the importance of having green technology in the apparel industry to embrace green concept;

• the effectiveness of the green space concept in relation to global green standards; and

• the potential benefits to the local residents from the green technology initiatives of an apparel factory like Hirdaramani Mihila CKT.

the importance of having green technology in the apparel industry to embrace green concept;

the effectiveness of the green space concept in relation to global green standards; and

the potential benefits to the local residents from the green technology initiatives of an apparel factory like Hirdaramani Mihila CKT.

Although a basic need, housing and its development activities impinge on the environment. As part of efforts to promote sustainability, there have been several initiatives since the Brundtland Commission's work in 1987 to minimise the adverse impact of housing development activities on the environment in the developing world such as sub-Saharan Africa (SSA). This chapter explores housing development activities in Ghana within the context of environmental sustainability based on the extant literature. The aim is to examine the state and promotion of environmental sustainability in the housing development sector. The chapter establishes that although there are some efforts to promote environmental sustainability within the housing development sector, uptake of environmental sustainability practices has been less satisfactory due to lack of incentives as stakeholders perceive that environmentally sustainable homes are more expensive than conventional ones. The chapter, therefore, recommends further investigations into the cost and benefit of environmentally sustainable homes as well as other drivers in Ghana to give additional insights to provide the appropriate doses of incentives both contrived and instinctive to drive uptake.

Progress under sustainability principles is now widely accepted as the goal that every society should pursue. Whilst the built environment has imbibed these sustainability principles just like many other sectors, scholarly works that bring together experiences of real estate and sustainability are limited. Contributors to this book in accordance with the aim of the book examine real estate and sustainability in the developing world drawing on experiences from several countries. This conclusion chapter summarises the discussions in the book highlighting implications and prospects. The chapter notes that the threat to the destruction of the environment in the developing world is real and the real estate and urban development sector is at the forefront of this threat. Furthermore, although adoption of sustainability principles is seen as very relevant to abate the threat, progress in uptake of the principles within the real estate and urban development sector has rather been slow due to lack of incentives, funding, technology and robust policies; inadequate knowledge and awareness; and poor planning among others. Changes in practices from business as usual to ones which promote effective planning, building knowledge and databases through research and increase in funding for sustainable projects and education among other things as ways to improve uptake are proposed with the recognition of huge prospect for developing countries to overcome the current situation given recent initiatives and available knowledge.

Ecological economics is a multidisciplinary endeavour to connect the social sciences and nature in general. It also connects aspects of ecology and economics to a particular understanding. The created concept centred on the mission to acquire a more advanced albeit better scientific understanding of the complex interconnections between humans, animals and the rest of nature. This is driven towards utilising the obtained knowledge to establish policies that will lead to a more environmentally sustainable world, with a fair resource distribution (both across human groups and generations, as well as between humans, the environment and other species), and also efficiently allocates limited resources such as ‘natural’ and ‘social’ capital. This practice necessitates the development of new methodologies that are comprehensive, adaptive, integrative, multi-scale, pluralistic and evolutionary, while also acknowledging the enormous uncertainties involved.