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This study aims to examine the impact of corporate social responsibility (CSR) on earnings management (EM). Furthermore, the authors assessed the mediating effect of accounting conservatism (AC) on the CSR-EM relationship over the long term. The authors also tested the moderating effect of corporate governance (CG) on the AC-EM relationship in the Finnish context.

Linear regressions were applied to panel data using Thomson Reuters’ ASSET4 database. Data were collected from 140 Finnish firms between 2005 and 2022.

The results confirm that negative CSR has an impact on EM. Moreover, AC mediates the relationship between CSR and EM. Likewise, CG moderates the relationship between AC and EM.

This paper may interest academic researchers and potential and current investors. This paper will help investors make relevant investment decisions. Managers should pay special attention to their EM. These firms must take social responsibility vis-a-vis all their stakeholders.

To the best of the authors’ knowledge, this study is the first to use AC as a mediator and CG as a moderating variable in the Finnish context. This research will enrich the literature by providing a comprehensive picture of the relationships between CSR and EM through AC and CG in developed markets. Therefore, it is crucial to understand the implications of CSR in Finnish companies.

The purpose of this study is to examine the “Top 100” articles that received the highest online attention in 2023.

The author examined data obtained from the Dimensions database. They determined the top 100 articles with the highest Altmetric Attention Score published in 2023 using the Dimensions database. The search was done on December 31, 2023, and the publication type was limited to articles. Furthermore, articles were analyzed to identify online attention platforms, subject categories, publication sources, access types and authorship patterns. The data were organized in Microsoft Excel for eventual examination.

The most discoursed article in 2023 has an Article Attention Score of 26156. The “Top 100 List” is dominated by COVID-19-related studies. X (249,064), Mendeley (2,445) and News (1,977) are the most prominent sharing and discussion platforms. There is an unequal distribution of articles in 28 subject categories. The top 100 articles were published in 67 journals. The majority of articles are accessible under the open-access model. The top 100 articles are written by 1,323 authors, with an authorship range of 1 to 308. The majority of articles are the result of collaborative work, and the correlation analysis between citations and AAS indicates a weak positive correlation possibly because of different factors influencing each metric and their methods of measuring scholarly impact.

To the best of the authors’ knowledge, this study is the first to present online attention to academic articles published in 2023. This study examines the effect of online attention platforms on research, which may be used as a measure of research outcome.

This case study is designed to enable students to understand the reasons behind the launch of a beauty brand grounded on traditions and culture, understand the strategies adopted by Florasis to establish its presence in the C-beauty space and emerge successful, analyze the positioning of a C-beauty brand in a highly competitive beauty market, identify the issues and challenges faced by a C-beauty brand in its efforts to disrupt the C-beauty space and suggest strategies that Florasis can adopt to emerge as a market leader in the global beauty industry.

Set in 2021, the case study discusses about the emerging C-beauty brand Florasis innovative strategies to promote the brand. Florasis was founded in 2017 with a vision to become a century old national makeup brand of China. Florasis was successful in getting on board a story-telling experience that featured traditional Chinese culture, aesthetics and heritage. It sold cosmetic products with retro packaging, concepts derived from traditional Chinese style, promoting a sense of national pride and nostalgia. The case study highlights the innovative strategies Florasis adopted like influencer marketing through key opinion leaders and key opinion customers, celebrity endorsements, user co-creation programs, social content and network marketing, brand crossovers and collaborations, etc. In April 2021, Florasis became the No. 1 cosmetic company in China with a gross merchandise value of 218m yuan and further the total sales for second quarter of 2021 reached 830m yuan, endorsing its supremacy over other global and local beauty brands in China. However, with success came along a set of challenges. Some analysts pointed that the brand was slow in innovating its product line-up, it focused more on promotions and advertisements and the brand positioning with a single sales channel, the cost performance and quality of the products and excessive marketing campaigns targeting a niche segment. Going forward, what should Florasis do to conquer the global beauty space? Can Florasis aspire to become a digitally empowered global beauty brand? Has it got the momentum? Will its direct-to-consumer model and unprecedented marketing and promotion gimmicks, help it achieve the lead in the global beauty space?

This case study is suitable for students of the graduate and undergraduate programs in management.

Teaching notes are available for educators only.

CSS 8: Marketing.

In recent decades, with China's “Go Global” and “Belt and Road” strategies, Chinese multinational corporations (MNCs) have been provided with a new development direction. This chapter aims to identify the features of the entry of Chinese multinationals into Kazakhstan and analyze their characteristics in terms of investment attractiveness and location advantages. The basic method for evaluating the characteristics of the development of Chinese MNCs in Kazakhstan is a statistical analysis based on UNCTADstat. Based on the analysis, the authors conclude that although China has many MNCs, their rate of transnationality and competitiveness index are far behind those of European and American ones. The number of Chinese multinational companies investing in Kazakhstan (1,234 companies) ranks third in the number of foreign companies in the country. Chinese multinationals investing in Kazakhstan are mainly concentrated in Xinjiang because it borders Kazakhstan and has geographical and cultural advantages. China's direct investment in Kazakhstan covers a wide range of industries, including agriculture, animal husbandry, planting, construction, mining, transportation and communication, hotel and catering industry, trade and auto repair industry, etc. However, most registered enterprises are engaged in developing and utilizing energy fields in Kazakhstan.

In this article, the authors draw-upon an extended unified theory of acceptance and use of technology (UTAUT) and propose a research model involving performance expectancy (PE), effort expectancy (EE), facilitating conditions (FC) and competitive pressure (CP) as potential salient factors explaining the adoption of digitalization in European SMEs. The authors also postulate that there may be cross-cultural differences, thereby leading us to include the country as a moderator in the model.

The authors validate this model with a cross-cultural sample involving 188 owner-managers from the Czech Republic and Slovakia and through the partial least square structural equation modeling (PLS-SEM) techniques as well as multi-group analysis.

The results using the study’s global dataset indicate that PE, FC and CP significantly affect owner-managers intentions toward digitalization in SMEs. The authors’ application of the multi-group analysis also suggests that although the two countries differ in digitalization adoption intention, the differences are statistically insignificant. In the conclusion, the authors highlight several implications these findings have for theory and practice.

The authors recommend that the providers of emerging digital technologies should improve on the performance features of those technologies and ensure they are relevant to the SMEs. By doing so, the adoption of digitalization will grow, because owner-managers of SMEs will have the confidence that adopting such technologies will improve their operations. Second, SMEs are required to provide adequate organizational and technical infrastructure to support digitalization adoption.

Aside from being among the few attempts to extend the explanatory power of UTAUT with PE, EE, FC and CP in investigating digitalization adoption in SMEs context, this study also validates its model with rigorous methodological approach as well as three datasets (global, Czech Republic and Slovakia) thereby strengthening the validity of the results.

The purpose of this paper is to examine the association between company reputation and dividend policy.

In this study, sample of 98,809 firm-year observations from 22 countries covering 2005–2016 were used.

Firm reputation concerns are associated with higher propensities to pay dividends and payout ratios. Further, this positive effect is more pronounced for firms with high free cash flows, high information asymmetry and low institutional monitoring. The results are robust to an instrumental variable approach, propensity score matching and the Heckman two-stage correction approach while addressing endogeneity concerns.

These findings have significant implications for various stakeholders, such as existing and potential investors, managers, policymakers and regulators, by providing insights into the relationship between corporate reputation and firm dividend payout decisions. Corporate reputation is highlighted as crucial for accessing finance, emphasizing the role of national regulators and policymakers in facilitating firms' efforts to improve their reputation. The study highlights the dynamics of corporate reputation and dividend payout, calling for proactive engagement from regulators and policymakers. Crafting policies conducive to reputation-building can enhance firms' financial prospects, indicating the need for strategic interventions at managerial, regulatory and policy levels. Understanding the influence of economic context is crucial for firms to tailor reputation management strategies and optimize funding opportunities in different economic environments.

Overall, results suggest that reputation serves as a disciplining mechanism, where firms will pay dividends to maintain their reputations.

Due to global systemic changes, the Brittle Anxious Nonlinear Incomprehensible (BANI)-world model has been formed since 2020, which greatly affects the world economic model. To overcome the main challenges, developing countries have to solve the tasks of their sustainable development and flexibility and transparency of various management methods at the microlevel. Outsourcing is regarded as one of such tools. Understanding the origins and development trends of outsourcing services makes it possible to effectively implement the tasks set for business in today's realities and contribute to the development of entrepreneurship and the economy of a country, making the system more sensitive and responsive. This research provides an overview of the development of the market for outsourcing services in Russia based on general information about the global market for outsourcing services and the current trends in Russia. The authors described the main milestones in the history of the formation of the outsourcing market in Russia, which influenced the formation of the main current features of the outsourcing services market. The authors also identified the main problems of the market for outsourcing services in Russia and highlighted the main directions for developing outsourcing.

After completion of the case study, students will be able to appreciate the challenges in managing a pharma sales team by learning the nuances of business hygiene, learn how new managers taking over a pharma sales team analyze data of a sales territory by balancing both quantitative and qualitative factors, evaluate the challenges of performance management of sales teams and balancing the expectations of various stakeholders, understand the approach of sales and effort hygiene – correlating data points that may not be directly connected but have a dependency and learn to forecast and build a business projection

Innov-Health’s dermatology (skin and hair) division in West Bengal, an Eastern state of India, recently hired Pradeep Vir as the area business manager. Innov-Health, a leading 100-year-old global healthcare player, was headquartered in the USA, with categories spanning oncology, immunology, neurosciences, metabolic, dermatology and pain management. Its brand Acnend, an acne cream, the only product in the division, was a market leader in India. Acnend required doctors’ prescriptions to be bought and was sold by pharmacies via distributors. In India, Acnend was doing well at the end of the first quarter (January–March) of 2022 in a highly competitive product category. Vir had just joined the West Bengal territory with four major cities, each with a district manager (DM). The position had been vacant for the past three months, but the DMs had done well in their sales performance for Quarter 1. All of them had achieved their targets, so Quarter 2, when he joined, started on a high note. But Salil Govind, the regional sales manager, his boss, was very concerned that a territory that had no manager had been consistently doing so well. He was concerned that the territory had far greater potential than the Quarter 1 projections had laid out. Govind now wanted Vir to re-work the Quarter 2 projections of West Bengal on priority since April had already begun. As Vir started working on the data, he was perplexed. While at a very obvious level, all four DMs were outperforming, there were gaps in varying degrees in the effort levels of each. The cumulative key performance indicators such as inventory, call average and doctor coverage and the data essentials for business hygiene[1] were worrisome and needed to be addressed. In addition, the doctor coverage, resulting in conversion, left a lot to be desired. However, he was conscious that he was new to the organization and would have to tread carefully. He wanted to do well. Vir got down to analyzing and taking action.

This case study is suitable for use in graduate-level management programs. It can be useful in courses such as sales management, marketing strategy and marketing analytics. The case study is also well suited to introducing students to the basics of sales, sales productivity, territory management, managing a team and business forecasting. The case study provides students a step-by-step understanding of business hygiene, and how just looking at overall sales numbers may not be conclusive, but a deep dive into effort and productivity is far more useful for forecasting.

Teaching notes are available for educators only.

CSS 8: Marketing.

Information and communication technologies are being increasingly used across various sectors including the tourism industry. However, equitable access to online information remains a significant challenge, especially for people with disabilities (PwD). There is a pressing need for research into the accessibility of the internet to promote social equality. This study aims to identify patterns in both the technical accessibility and the content information related to accessibility and disability that is available on the official websites of leading global tourist destinations.

A cluster analysis assessed the technical accessibility of the websites, while a principal component analysis evaluated the content information concerning accessibility and disability.

There has been a substantial improvement in the technical accessibility of tourism websites over that described in earlier studies. There have been no advances in content information on accessibility and disability, which continues to be very heterogeneous and dispersed.

This evaluation of the technical accessibility and content related to accessibility and disability on tourism websites provides a basis for developing strategies to eliminate barriers that PwD encounter in accessing tourism information. To augment the efficacy of big data inputs, it is imperative to homogenise variables associated with technical access and content information on accessibility. Such standardisation will improve the functionality of algorithms critical to the Internet of Things and artificial intelligence technologies. These enhancements are likely to spur innovations that bridge the inequality gap and promote environments where technology serves as a cornerstone of social inclusion and equality.

信息和通信技术在包括旅游业在内的很多行业的应用越来越广泛。 互联网是游客不可或缺的工具, 但并非每个人（在本研究中为残疾人、PwD）都能以相同的方式获取可用信息。有必要对无障碍使用互联网进行研究, 以促进社会平等。本研究旨在识别全球主要旅游目的地官方网站的技术可及性以及网站内容上有关可及性和残疾信息的规律。

聚类分析评估了网站的技术可及性, 主成成分分析评估了网站的可及性和残疾的相关内容信息。

与早期研究中描述的相比, 旅游网站的技术可访问性有了实质性的改善。关于无障碍和残疾的内容信息没有任何改善, 仍然非常异质性和分散性。

本研究对旅游网站的技术可及性以及有关可及性和残障人士的内容信息的评估为制定以消除残疾人旅游所面临的障碍的未来战略奠定了基础。为了提高大数据输入的有效性, 技术可及性和可及性内容信息相关的变量必须标准化和同质化。这将提高关键算法的效率,以增加物联网和人工智能技术的功能。这些改进可以促进创新, 缩小不平等差距, 并营造让技术成为社会包容和平等基石的环境因素。

Las tecnologías de la información y la comunicación (TIC) se utilizan cada vez más en diversos sectores, incluido el turístico. Sin embargo, el acceso equitativo a la información online sigue siendo un reto importante, especialmente para las personas con discapacidad. Existe una necesidad acuciante de investigar la accesibilidad de Internet para promover la igualdad social. Este estudio identifica patrones en la accesibilidad técnica y en el contenido de la información sobre accesibilidad y discapacidad disponible en las páginas web oficiales de los principales destinos turísticos mundiales.

Un análisis de conglomerados evaluó la accesibilidad técnica y un análisis de componentes principales analizó el contenido de la información sobre accesibilidad y discapacidad en los sitios web.

Se constata una mejora sustancial en la accesibilidad técnica de las páginas web de turismo con respecto a los resultados de estudios anteriores. No ha habido avances en el contenido de la información sobre accesibilidad y discapacidad, que sigue siendo muy heterogénea y dispersa.

Esta evaluación de la accesibilidad técnica y del contenido de la información relativo a la accesibilidad y la discapacidad en las páginas web turísticas proporciona una base para desarrollar estrategias que eliminen las barreras con las que se encuentran las personas con discapacidad para acceder a la información turística. Para mejorar la eficacia de las entradas de big data, es necesario estandarizar las variables relacionadas con la accesibilidad técnica y el contenido de la información sobre accesibilidad. Esta normalización mejorará la funcionalidad de los algoritmos fundamentales para el internet de las cosas y las tecnologías de inteligencia artificial. Es probable que estas mejoras impulsen innovaciones que reduzcan la brecha de la desigualdad y promuevan entornos en los que la tecnología sirva como piedra angular de la inclusión social e igualdad.