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Article
Publication date: 18 May 2021

Michael Anagnostou and George Tzetzis

The purpose of this research was to develop a scale to measure the football league brand associations such as the “UEFA Champions League” and to investigate their…

Abstract

Purpose

The purpose of this research was to develop a scale to measure the football league brand associations such as the “UEFA Champions League” and to investigate their influence on brand loyalty.

Design/methodology/approach

A questionnaire was developed and tested through a pilot test (N = 120) and the final questionnaire was administered among Greek sport spectators (N = 460). The factor structure was tested through an exploratory factor analysis and a regression analysis was used to examine the predictability of fans' brand loyalty by the league brand association dimensions.

Findings

Six brand association factors were revealed through the exploratory factor analysis: elite management, entertainment, elite-sportsmanship participants, escape, elite refereeing and corporate identity. In addition, new brand associations and elements were found: elite refereeing which included fast football and the league anthem was found to coexist with logo. Elite management, entertainment, escape and corporate identity were found to influence brand loyalty variables.

Practical implications

The study revealed a useful tool to measure sport leagues' brand associations, to measure their influence on Greek fans' loyalty and build strong, unique and favourable consumer-based brand associations.

Originality/value

The paper contributes to the sports brand associations research by examining brand associations in the context of European leagues and elite-level football competitions. It also contributes by identifying and revealing new brand associations and new elements to co-exist with other already known sports brand associations. Finally, it examines the influence of the new brand-specific associations to the brand loyalty of the “UEFA Champions League” competition for Greek sport fans.

Details

Sport, Business and Management: An International Journal, vol. 11 no. 4
Type: Research Article
ISSN: 2042-678X

Keywords

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Article
Publication date: 1 June 2005

Athanasios Laios and George Tzetzis

Coaches as leaders of sports teams should identify the causes of conflict between the athletes and handle conflict effectively. The aim of this study was to examine the…

Abstract

Coaches as leaders of sports teams should identify the causes of conflict between the athletes and handle conflict effectively. The aim of this study was to examine the methods and ways coaches use to handle conflict in professional teams in Greece. The sample consisted of 42 professional football‐soccer, basketball and volley ball coaches, which were surveyed using questionnaires. Using the descriptive statistics and the one‐way Analysis of Variance (ANOVA), it was found that: a) coaches are using five styles in order to manage conflict, and b) the most effective styles that can resolve team conflicts are the collaborating style, the compromising style and the avoiding style and the least effective styles from those suggested are the competing style and the accommodating style.

Details

Management Research News, vol. 28 no. 6
Type: Research Article
ISSN: 0140-9174

Keywords

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Article
Publication date: 11 March 2014

George Tzetzis, Kostantinos Alexandris and Sophia Kapsampeli

– The purpose of this paper is to test if the service quality model, proposed by Shonk and Chelladurai (2008), can be applied in the context of a small-scale sport event.

Abstract

Purpose

The purpose of this paper is to test if the service quality model, proposed by Shonk and Chelladurai (2008), can be applied in the context of a small-scale sport event.

Design/methodology/approach

This model proposes the following dimensions: access quality, venue quality and contest quality. Furthermore the study aimed to test if satisfaction acts as a mediator of the relationships between service quality and behavioral intentions.

Findings

The confirmatory factor analysis (CFA) provided support for the factorial validity of the service quality model. The psychometric properties of all the scales were satisfactory. In terms of the mediation analysis the results provided partially support for the hypotheses. Satisfaction fully mediated the relationship between access, venue quality and intention and partially mediated the relationship between contest quality and intentions. Furthermore, satisfaction partially mediated all the relationships between the quality dimensions and word-of-mouth communications. The theoretical and practical implications of these results are discussed.

Originality/value

This paper fulfils a need to develop a service quality model and its influence for visitors’ satisfaction and behavioral intentions at small-scale sport events.

Details

International Journal of Event and Festival Management, vol. 5 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

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Book part
Publication date: 15 April 2021

Abstract

Details

The Global Private Health & Fitness Business: A Marketing Perspective
Type: Book
ISBN: 978-1-80043-851-4

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Article
Publication date: 7 August 2009

Said Elbanna

This paper aims to develop and test an integrative model of the relationship between affective conflict and firm performance considering the control effects of four…

Abstract

Purpose

This paper aims to develop and test an integrative model of the relationship between affective conflict and firm performance considering the control effects of four contextual variables, namely, decision motive, firm size, type of ownership and environmental hostility.

Design/methodology/approach

This paper focuses on empirical data gathered from the Egyptian manufacturing sector. The measures of this study enjoy a significant degree of reliability and validity.

Findings

The results suggest that affective conflict is a significant predictor of firm performance.

Research limitations/implications

The most serious limitation of the study is that data on the study variables are collected from one respondent in each firm. Another important limitation is that different kinds of conflict are not examined in order to explain the different roles which they can play in strategic decision making (SDM).

Originality/value

The paper contributes to knowledge in the area of SDM by developing a richer model of affective conflict in a region, i.e. Africa and the Arab world, where little research can be found.

Details

Management Research News, vol. 32 no. 9
Type: Research Article
ISSN: 0140-9174

Keywords

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