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Article
Publication date: 11 March 2014

George Tzetzis, Kostantinos Alexandris and Sophia Kapsampeli

– The purpose of this paper is to test if the service quality model, proposed by Shonk and Chelladurai (2008), can be applied in the context of a small-scale sport event.

Abstract

Purpose

The purpose of this paper is to test if the service quality model, proposed by Shonk and Chelladurai (2008), can be applied in the context of a small-scale sport event.

Design/methodology/approach

This model proposes the following dimensions: access quality, venue quality and contest quality. Furthermore the study aimed to test if satisfaction acts as a mediator of the relationships between service quality and behavioral intentions.

Findings

The confirmatory factor analysis (CFA) provided support for the factorial validity of the service quality model. The psychometric properties of all the scales were satisfactory. In terms of the mediation analysis the results provided partially support for the hypotheses. Satisfaction fully mediated the relationship between access, venue quality and intention and partially mediated the relationship between contest quality and intentions. Furthermore, satisfaction partially mediated all the relationships between the quality dimensions and word-of-mouth communications. The theoretical and practical implications of these results are discussed.

Originality/value

This paper fulfils a need to develop a service quality model and its influence for visitors’ satisfaction and behavioral intentions at small-scale sport events.

Details

International Journal of Event and Festival Management, vol. 5 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

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Article
Publication date: 4 July 2016

Anestis Fotiadis, Chris Vassiliadis and Shang-Pao Yeh

The purpose of this paper is to investigate sports participants’ choice behaviour and draw useful conclusions about the ideal features of small-scale sporting events that…

Abstract

Purpose

The purpose of this paper is to investigate sports participants’ choice behaviour and draw useful conclusions about the ideal features of small-scale sporting events that maximize attractiveness and desirability among potential competitors to attend and compete.

Design/methodology/approach

Conjoint analysis was used to determine how participants value different elements and features of two small-scale cycling events, one in Taiwan and the other in Greece. A questionnaire was developed and distributed to 195 cyclists during the event in Kaohsiung, Taiwan and to 169 competitors of a similar competition in Sfendami, Greece. It consisted of two basic parts. The first presented 19 alternative scenarios that have been associated with such sporting events while the second assessed the socio-economic and demographic characteristics of participant’s in order to provide an average profile of the participants in each location. The conjoint data collected was analysed using the SPSS “Conjoint Module” at the aggregate level (i.e. pooled data).

Findings

Based on the preferences of these amateur cyclists the most important factors for Taiwanese events are “preferred season to organizing the event”, “registration cost”, and “preferred time period”, while those participating in the Greek event emphasized “registration cost” and “scenery”. Overall, the analysis highlights five differences and five similarities that exist between these two countries.

Research limitations/implications

The study is small-scale and although sample sizes are sufficient to be representative of the participants in each event there are limitations in generalizing these results to larger sports meetings and other countries.

Practical implications

The findings of this study provide event coordinators and sport marketers practical insights into small-scale event planning and the development of effective marketing strategies designed to appeal to a greater range of participants. Furthermore, the comparative nature of the study can facilitate a transfer of know-how which can be used for development of sport events in Mediterranean area, whose sport events’ organizers can, in the future, more effectively approach potential East Asian participants.

Originality/value

This is the first study to use a combination of seven parameters in conjoint analysis to examine amateur cyclists’ preferences and is one on the few studies to examine the differences between Asian and European participants.

Details

EuroMed Journal of Business, vol. 11 no. 2
Type: Research Article
ISSN: 1450-2194

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Article
Publication date: 6 June 2016

Balvinder Kaur Kler

The Climbathon is an annual mountain running championship that takes place in Kinabalu Park, Sabah, Malaysian Borneo. Participants race to the peak (4,095.2 metres) and…

Abstract

Purpose

The Climbathon is an annual mountain running championship that takes place in Kinabalu Park, Sabah, Malaysian Borneo. Participants race to the peak (4,095.2 metres) and back, a distance of 21 kilometres of rainforest and mountain terrain, with a steep vertical gain of 2,300 metres. The purpose of this paper is to evaluate the first 25 years of the Climbathon and to identify the key success factors behind the staging of this small-scale international sports event in Southeast Asia.

Design/methodology/approach

The research design for this study is interpretive, utilises a qualitative case study approach incorporating analysis of documents, oral history interviews, and personal observations gained through attendance and volunteering at the event which produced six insights, suggested as key success factors for the Climbathon. This study was guided by one key research question, to understand what has ensured the continuity of this small-scale international sports event known as the Climbathon.

Findings

Findings suggest the Climbathon has endured the test of time due to an innovative use of the summit trail, adherence to international sporting regulations, a pro sports tourism public policy led by the tourism ministry, membership to international sports organisations, corporate sponsorship, and a special sense of place towards Mount Kinabalu and the Climbathon for the event organisers, volunteers and officials.

Research limitations/implications

This case study presents knowledge about the Climbathon but findings are not generalisable. Any application of the success factors would have to be as guidelines adapted for a specific sport event. The use of oral history as part of a case study is subjective and open to interpretation. Future work could incorporate interviews with participants, spectators, volunteers and the local sub-committees to gain alternative perspectives.

Originality/value

This study makes an original contribution to the events and tourism field by presenting a case study on the success factors of the Mount Kinabalu International Climbathon. The study suggests a three pillar model of “Place-Plan-People” which may be used as a guiding philosophy for event development and delivery of small-scale international sports tourism events in Asia and elsewhere. The inclusion of oral history as part of a case study research design is novel and useful when knowledge is not available in any published form.

Details

International Journal of Event and Festival Management, vol. 7 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

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Book part
Publication date: 29 November 2018

Antonella Capriello

This chapter discusses emerging issues in event management with a focus on small-scale events. The author reflects on managerial approaches to stakeholder involvement and…

Abstract

This chapter discusses emerging issues in event management with a focus on small-scale events. The author reflects on managerial approaches to stakeholder involvement and engagement, and underlines the complexity of strategy formulation for destination development planning. This contribution also provides advanced conceptual instruments for event marketing as guiding principles that permeate destination-marketing strategies. In addition, the author investigates the role and nature of sponsorship linked to enhancing the value of small-scale events and highlights fundamental issues in developing a marketing management model for place marketing and the key drivers of event management strategies involving sponsors and event participants.

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Article
Publication date: 30 July 2019

Elsa Pereira, Margarida Mascarenhas, Adão Flores, Laurence Chalip and Gustavo Pires

The purpose of this paper is to identify the strategic leveraging goals associated with a portfolio of small-scale events and to analyze their implementation process…

Abstract

Purpose

The purpose of this paper is to identify the strategic leveraging goals associated with a portfolio of small-scale events and to analyze their implementation process (actors/tactics: who did what?) in order to propose new leverage typologies through new empirical research evidence.

Design/methodology/approach

Three techniques of data collection conducted the fieldwork: qualitative interviewing, direct observation and documental research. Based on the principles of grounded theory and using qualitative data analysis software (Nvivo) data were inductively analyzed.

Findings

Results showed the coexistence of a plurality of strategic leveraging goals, namely: “strengthen political advantage”; “integrate and retain partners/sponsors”; and “develop sports dynamics”. There was a set of tactics and actions identified and successfully implemented due to the coordination of the network of organizations part of the events, which included local and external actors.

Research limitations/implications

Researchers realized that it was impossible to take a neutral research stand. In fact, in qualitative research, the investigator is the first instrument of data collection. In this sense, it was important for researchers to constantly reflect on their role, as Pelias (2011) says “reflexive writing strategies include indicating how the researcher emerged as a contaminant, how the researcher´s insider status was revelatory or blinding, and how the researcher is implicated in the problem being addressed” (p. 662). It is also considered that, when organizing events, the network of interactions is extremely complex, making it difficult to capture all the actors’ perspectives.

Practical implications

In relation to the practical implications, it is important that sports event managers have in-depth knowledge and skills on event leveraging; it is also important that managers understand the sports culture in order to recognize the multidimensionality of strategic leveraging in sporting events. The strategic dynamic should be developed and coevolved with community/local and external actors. The coordination between the actors is a key point to achieve successful leveraging.

Social implications

A theoretical implication related to the event leverage is the creation of a new strategic objective – “developing the sport dynamics”. The sport participation tactic among other tactics were found, namely “enhancing of the sports shows” and “tuning of skills in sports management”.

Originality/value

The dynamics and plurality of strategic goals associated with the leverage of an event portfolio, namely the actions that were developed and also the actors’ interaction in small-scale events. Another factor is the identification of the prominent role of the external event organization committee in the dynamics of event leveraging, as well as the deep analysis of the leveraging process supported by the observation of all the events.

Details

International Journal of Event and Festival Management, vol. 11 no. 1
Type: Research Article
ISSN: 1758-2954

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Article
Publication date: 20 April 2015

Takuya Sugitani, Masumi Shirakawa, Takahiro Hara and Shojiro Nishio

The purpose of this paper is to propose a method to detect local events in real time using Twitter, an online microblogging platform. The authors especially aim at…

Abstract

Purpose

The purpose of this paper is to propose a method to detect local events in real time using Twitter, an online microblogging platform. The authors especially aim at detecting local events regardless of the type and scale.

Design/methodology/approach

The method is based on the observation that relevant tweets (Twitter posts) are simultaneously posted from the place where a local event is happening. Specifically, the method first extracts the place where and the time when multiple tweets are posted using a hierarchical clustering technique. It next detects the co-occurrences of key terms in each spatiotemporal cluster to find local events. To determine key terms, it computes the term frequency-inverse document frequency (TFIDF) scores based on the spatiotemporal locality of tweets.

Findings

From the experimental results using geotagged tweet data between 9 a.m. and 3 p.m. on October 9, 2011, the method significantly improved the precision of between 50 and 100 per cent at the same recall compared to a baseline method.

Originality/value

In contrast to existing work, the method described in this paper can detect various types of small-scale local events as well as large-scale ones by incorporating the spatiotemporal feature of tweet postings and the text relevance of tweets. The findings will be useful to researchers who are interested in real-time event detection using microblogs.

Details

International Journal of Web Information Systems, vol. 11 no. 1
Type: Research Article
ISSN: 1744-0084

Keywords

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Article
Publication date: 10 May 2019

Yunduk Jeong and Sukkyu Kim

The purpose of this paper is to investigate the structural relationships between destination image, tourist satisfaction, attitudinal loyalty and behavioral loyalty, with…

Abstract

Purpose

The purpose of this paper is to investigate the structural relationships between destination image, tourist satisfaction, attitudinal loyalty and behavioral loyalty, with an emphasis on the mediating effect of tourist satisfaction on the relation between destination image and loyalty in the context of a small-scale recurring sporting event held in Asia.

Design/methodology/approach

Validity and reliability of the measurement scale were proved through a confirmatory factor analysis, Cronbach’s α analyses and correlation analyses. A structural equation modeling test with maximum likelihood estimation was conducted to test the relationships among the research variables using 440 participants.

Findings

The results revealed destination image had a direct influence on tourist satisfaction, attitudinal loyalty and behavioral loyalty, and that tourist satisfaction had a direct influence on attitudinal loyalty and behavioral loyalty. Moreover, tourist satisfaction was found to partially mediate relationships between destination image and attitudinal loyalty, and between destination image and behavioral loyalty.

Practical implications

First, destination marketers and organizers of a small event should provide tourists with an international or domestic newsletter of the small event. Second, destination marketers should place well-educated employees at popular hotels and restaurants and the event organizers should arrange that trained volunteers be positioned at stadiums, to enable tourists to find the locations of interest, which would help develop a positive image of the destination. Third, marketers and organizers should actively use social media to improve destination images and promote sporting events.

Originality/value

The authors offer a new perspective of tourist satisfaction as a mediating effect. Existing studies show tourist satisfaction fully mediates on the relation between destination image and loyalty, but the present study shows tourist satisfaction partially mediates this relation. In this respect, the term “sporting event” should be regarded important when attempting to understand tourist psychology and behavior because the level of tourist satisfaction can be affected by a term like “sporting event” in the mediating effect context.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 31 no. 5
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 5 September 2020

Kyriaki (Kiki) Kaplanidou

The purpose of this paper was to provide a discussion on using sport events for community development through the lenses of community development theories and perceived…

Abstract

Purpose

The purpose of this paper was to provide a discussion on using sport events for community development through the lenses of community development theories and perceived event impacts.

Design/methodology/approach

The nature of the paper was not based on a specific methodology or design, rather on a review of relevant studies that aim to support strategies of how to develop a community through the hosting of sport events utilizing community development theories.

Findings

The review revealed that the profile of the community could influence the use of asset or needs-based community theory to achieve community development goals associated with hosting certain size of sport events.

Originality/value

The combination of community development theories with the literature in sport event impacts and legacies provides a novel approach to the discussion of community development through sport events.

Details

International Journal of Sports Marketing and Sponsorship, vol. 22 no. 1
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 10 August 2018

Andre Richelieu

How could a city, a region or a country succeed in its attempt to use sport to (re-)define, position and promote itself? Consequently, what do jurisdictions and brand…

Abstract

Purpose

How could a city, a region or a country succeed in its attempt to use sport to (re-)define, position and promote itself? Consequently, what do jurisdictions and brand managers need to consider when using sporting events as a leverage to market themselves abroad? The paper aims to discuss these issues.

Design/methodology/approach

This paper draws from a combination of an extensive literature review and secondary data collection in order to build a conceptual framework, entitled the “diamond” of place branding through sport.

Findings

Managers and politicians of cities, regions and countries should espouse a holistic approach when developing their place branding strategy through sport. This holistic approach can be articulated around four dimensions: sport, economic, commercial and social.

Research limitations/implications

Drawing mainly from a literature review, with the support of concrete examples, this is a first step within the confines of an exploratory research. A future study could analyze the specific cases of jurisdictions and how these fit within the conceptual framework articulated in this paper.

Originality/value

A place branding strategy through sport should be translated into a socio-economic legacy, with private and public benefits for the community. Ultimately, place branding through sport is one of the components of the overall place branding strategy of a jurisdiction.

Details

Sport, Business and Management: An International Journal, vol. 8 no. 4
Type: Research Article
ISSN: 2042-678X

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Article
Publication date: 26 March 2019

Natasa Slak Valek and Anestis Fotiadis

The purpose of this paper is to consider the self-determination theory (SDT) to examine the perceived impact of events on happiness based on event organizers’ opinions…

Abstract

Purpose

The purpose of this paper is to consider the self-determination theory (SDT) to examine the perceived impact of events on happiness based on event organizers’ opinions. Moreover, it explores whether event organizers in Abu Dhabi consider promoting happiness and well-being as a value of their event and examines how organizers define a successful event.

Design/methodology/approach

The research was inspired by Abu Dhabi’s governmental initiative to promote happiness at all stages, with the aim of becoming one of the happiest countries in the world. A qualitative approach was used, and seven event organizers from the Emirate of Abu Dhabi in the United Arab Emirates were interviewed.

Findings

Attributes of an event were analyzed, and the results indicated that happiness as a value of events is not an idea that occurs to organizers by recalling values; yet, after reminding them of “happiness,” they all agreed that this value is what they do promote with their events.

Practical implications

Thus, actions must be considered to implement happiness with the potential to become a “first-on-mind” value of events organized in Abu Dhabi (UAE).

Originality/value

Specifically, the authors researched if event organizers consider promoting happiness and well-being as a value of their event, as well as to determine what they considered to be a successful event.

Details

International Journal of Event and Festival Management, vol. 10 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

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