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Michael Brown argues that what unites the human and social sciences is their evolving character, made explicit in the concepts of “reflexivity,” “course of activity,” and “theorizing.” Once the social sciences are taken as a whole, the notion of “sociality” will allow to grasp society as ever changing, as a becoming. I shall examine the notion of sociality in the literary criticism of Lukács, Goldmann, and Adorno, three authors who consider the essay as the adequate open form of critique in times of rapid social change. Originally adopted by the young Lukács, the essay tended to be abandoned by him when elaborating the concept of critical or socialist realism as a repository of timeless cultural values. In his studies in the European realist or the soviet novel, for example, on Balzac, Stendhal, Thomas Mann, or Solzhenitsyn, the dialectical concept of social totality becomes a sum of orientations, presenting the individual writer with the moral task to choose “progress” and discard “negativity.” The social is thus narrowed to individual choice. Different from Lukács, Goldmann's literary theory defines cultural production as a matter of the social group, the transindividual subject. Goldmann was deeply marked by Lukács's early writings from which he gained notably the notion of tragedy and the concept of maximum possible consciousness—the world vision of a social group which structures the work of a writer. Cultural creation is resistance to capitalist society, as evident in the literature of absence, Malraux's novels, and the nouveau roman. In the writings of Adorno the social is lodged within the avant-garde, provided that one takes its means and procedures literally, e.g., the writings of Kafka. By formal innovation—among others the adoption of the essay, the small form, the fragment—art exercises criticism of the ongoing rationalization process and preserves the possibility of change (p. 319).

For Weberian Marxists, the social theories of Max Weber and Karl Marx are complementary contributions to the analysis of modern capitalist society. Combining Weber's theory of rationalization with Marx's critique of commodity fetishism to develop his own critique of reification, Georg Lukács contended that the combination of Marx's and Weber's social theories is essential to envisioning socially transformative modes of praxis in advanced capitalist society. By comparing Lukács's theory of reification with Habermas's theory of communicative action as two theories in the tradition of Weberian Marxism, I show how the prevailing mode of “doing theory” has shifted from Marx's critique of economic determinism to Weber's idea of the inner logic of social value spheres. Today, Weberian Marxism can make an important contribution to theoretical sociology by reconstituting itself as a framework for critically examining prevailing societal definitions of the rationalization imperatives specific to purposive-rational social value spheres (the economy, the administrative state, etc.). In a second step, Weberian Marxists would explore how these value spheres relate to each other and to value spheres that are open to the type of communicative rationalization characteristic of the lifeworld level of social organization.

In recent years, the concept of “reification” has virtually disappeared from debates in social theory, including critical social theory. The concept was at the center of the revitalization of Marxist theory in the early twentieth century generally known as Western Marxism. Georg Lukács in particular introduced the concept to express how the process described in Marx's critique of alienation and commodification could be grasped more effectively by combining it with Max Weber's theory of rationalization (see Agger, 1979; Stedman Jones et al., 1977).¹ In Lukács's use, the concept of reification captured the process by which advanced capitalist production, as opposed to earlier stages of capitalist development, assimilated processes of social, cultural, and political production and reproduction to the dynamic imperatives and logic of capitalist accumulation. It is not just interpersonal relations and forms of organization constituting the capitalist production process that are being refashioned along the lines of one specific definition of economic necessity. In addition, and more consequentially, the capitalist mode of production also assimilates to its specific requirements the ways in which human beings think the world. As a result, the continuous expansion and perfection of capitalist production and its control over the work environment impoverishes concrete social, political, and cultural forms of coexistence and cooperation, and it brings about an impoverishment of our ability to conceive of reality from a variety of social, political, and philosophical viewpoints.

For the Frankfurt School, what most decisively distinguished critical from traditional theory was that critical theorists refused to celebrate the working class uncritically. The early critical theorists accepted the premise that the working class is the most likely agent of social transformation, but unlike orthodox Marxists (and even such mavericks as their forerunner Georg Lukács) they did not assume that workers are progressive by nature. In other words, they disputed the metaphysic of the charismatic proletariat, a class “destined” for transcendence and glory. This essay sketches the emergence of this perspective in the early writings of Herbert Marcuse. Initially a partisan of the Lukáscian view, which he spiced with Heideggerian accents, Marcuse broke with transcendentalism when he repudiated existentialism and political theology. He concluded that relying on any kind of charismatic savior, whether a class or a leader, is an abdication of sociological realism and political responsibility. Reaching this conclusion placed Marcuse in agreement with Max Horkheimer, and enabled him to assist Horkheimer in the elaboration of the founding principles of critical theory. The ultimate results of this collaboration included the formulation of a new critical research agenda, which placed inquiry into the roots of authority on a new foundation. By means of critical inquiry into personal “authoritarianism,” the Frankfurt theorists were able to shed new light on political authority. This remains a seminal contribution and continues to animate a major contemporary research tradition.

Since Karl Marx fashioned his theory of capitalism in the nineteenth century, scholars have continually updated Marxian theory to capture the pervasiveness of commodity relations in modern society. Influenced by Georg Lukács and Henri Lefebvre, the members of the French avant-guard group, the Situationist International (1957–1972), developed an intransigent critique of consumer capitalism based on the concept of the spectacle. In the spectacle, media and consumer society replace lived experience, the passive gaze of images supplants active social participation, and new forms of alienation induce social atomization at a more abstract level than in previous societies. We endeavor to make two theoretical contributions: First, we highlight the contributions of the Situationist International, pointing out how they revised the Marxian categories of alienation, commodification, and reification in order to analyze the dynamics of twentieth century capitalism and to give these concepts new explanatory power. Second, we build a critical theory of consumer capitalism that incorporates the theoretical assumptions and arguments of the Situationists and the Frankfurt School. Today, critical theory can make an important contribution to sociology by critically examining the plurality of spectacles and their reifying manifestations. In addition, critical theorists can explore how different spectacles connect to one another, how they connect to different social institutions, and how spectacles express contradictions and conflicting meanings. A critical theory of spectacle and consumption can disclose both novelties and discontinuities in the current period, as well as continuities in the development of globalized consumer capitalism.

Despite profound differences, both the German Historical School and the critical theory of the Frankfurt School have in common a theoretical and cultural heritage in Central European traditions of social thought and philosophy. Although both schools often are perceived as quintessentially German traditions of economic and social research, their methodological presuppositions and critical intent diverge strongly. Since the objective of the Frankfurt School was to carry the theoretical critique initiated by Marx into the twentieth century, and since its members did so on a highly abstract level of theoretical criticism, the suggestion may be surprising that in terms of their respective research agendas, there was a common denominator between the German Historical School and the Frankfurt School critical theory. To be sure, as will become apparent, the common ground was rather tenuous and indirect. We must ask, then: in what respects did their theoretical and analytical foundations and orientations overlap? How did the German Historical School, as a nineteenth-century tradition of economic thinking, influence the development of the Frankfurt School?

To advance a critical ontology of the social as a form of normative social theory.

The goal of critical ontology is to comprehend social reality not simply in terms of a positivist notion of “facts,” but in terms of its diverse processes of becoming, and through questions that are simultaneously theoretical and normative.

After providing a brief account of the positivist permeation of social theory and its implications for the relationship between theory, critique, and practice, the contemporary moment of capitalist modernity – global neoliberal transformation – is being examined as a form of social objectivity that presents fundamental challenges for the possibility of social theory with normative ends. A close reading of Lukács’ reconstruction of Hegel facilitates the foundations of critical ontology as social theory in Hegel’s philosophy. One such critical ontology presents itself as a critique of the “commodity form” as expounded by Marx in his mature theory.

In illuminating the socio-ontological determination of objectivity, critical ontology as normative social theory promotes the recognition of processes of domination and conditions of unfreedom not only within the structured economic inequalities of globalizing capital but also within and through the forms of mediation that are at work in the present. It is only through such recognition that contemporary social theory may overcome the entrenched rift between theory and practice.

This chapter offers a critique of the affirmative forms of thought that attempt to ground the ontology of social being through subjective-idealist terms. Some recent examples came in the form of notion of truth grounded in subjects' experience and in rationality of language and discourse. The first part of the chapter demonstrates the perilous implications of such an approach for social theory tasked with ontology and for the conception of truth necessary for its task. The second part scrutinizes the paradigm of society that stems from this subjective-idealist notion of truth and social ontology that adopts discourse, language, and literary metaphors to comprehend social being. As an alternative, the final part of the chapter offers a preliminary sketch of the relation of ontology, normativity, and mediation, as well as the notion of critique necessary for social theory tasked with ontology.

To resurrect and renew the tradition of the early Frankfurt School, whose of Marxist–Hegelian dialectical approach to understanding the societal conditions of its emergence – post World War I Germany, the rise of fascism, New Deal politics, the defeat of fascism, and the subsequent rise of consumer society – remains relevant to studying present circumstances, stressing the cultural dimension of capitalism, the proliferation of alienation, ideology, and mass media, and, finally, the nature of the society-character/subjectivity nexus.

Employing a comparative historical approach to the study of alienation, ideology, and character, to articulate social-theoretical standards for critical social research today.

Global civilization faces an array of crises, beginning with economies whose lack of growth or stability the ability of a large segment of the world’s population to obtain jobs conducive to a decent standard of life. With governments’ inability to implement public policies to buffer instabilities, cultural values are in crisis as well.

Reviving the framework of early Frankfurt School Critical Theory is necessary to promote a better world.

Reconstructing key concerns of the Frankfurt School is conducive to critiquing this tradition’s recent preoccupation with communication and recognition, and demonstrates how the first generation’s legacy helps us understand contemporary social movements of the Right and the Left, in ways that are similar to the Weimar Republic in Germany. Both the Right and the Left being products of legitimation crises that trigger a desire for regressive or progressive social change – the Right would restore a mythical past, the Left would foster a new social order based on humanistic concerns.