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The study proposes competence models for the roles of process owners, process analysts and industrial engineers based on qualitative research.

The research methodology is a combination of a questionnaire survey and interviewing in Czech companies, which develop the process approach. The proposed competence models can be utilized during business process management (BPM) implementation while appointing process owners, analysts and industrial engineers and their further development.

This paper emphasizes the role of human factor and presents research results concerning most important BPM roles and their competencies.

There is lack of research (a research gap) in the field of BPM roles, what they do and what they should do.

A system of competence models is thus a tool for human resource management and should increase the success rate of BPM projects. Another possible utilization is in higher education in business administration.

Another possible utilization is in higher education in business administration.

It proposes competence models for the roles of process owners, process analysts and industrial engineers based on qualitative research.

Process mining has emerged in the last decade as one of the most promising tools to discover and understand the actual execution of processes. This paper addresses the application of process mining techniques to analyze the performance of automatic guided vehicles (AGVs) in one of the Body in White circuits of the factory that Stellantis has in Vigo, Spain.

Standard process mining discovery and conformance algorithms are applied to analyze the different AGV execution paths, their lead times, main sources and identify any unexpected potential situations, such as unexpected paths or loops.

Results show that this method provides very useful insights which are not evident for logistics technicians. Even with such automated devices, where the room for decreased efficiency can be apparently small, process mining shows there are cases where unexpected situations occur, leading to an increase in circuit times and different variants for the same route, which pave the road for an actual improvement in performance and efficiency.

This paper provides evidence of the usefulness of applying process mining in manufacturing processes. Practical applications of process mining have traditionally been focused on processes related to services and management, such as order to cash and purchase to pay in enterprise resource planning software. Despite its potential for use in industrial manufacturing, such contributions are scarce in the current state of the art and, as far as we are aware of, do not fully justify its application.

In recent decades, higher education institutions (HEIs) have increasingly adopted marketing-oriented approaches. While the adoption of marketing was slower in Europe and Spain, it has become a vital tool for HEIs, both to stay competitive in a changing socio-economic context and to face the challenges posed by the transition to the University 2.0 model. This study aims to analyse the historical evolution of communication techniques used by universities, bringing into focus the relevance of social networks in the most recent decades.

This research methodology consists of two components. Firstly, a comprehensive analysis of the available data is conducted to investigate the earliest marketing and communication actions involving universities, as well as their evolution over time, contextualizing this within the significant shifts in the social, political and technological background. Secondly, a specific focus is placed on the contribution of social media, particularly Twitter, as a powerful tool in creating a university brand and effectively promoting educational institutions, especially during the last stage of this historical evolution. To identify and analyse these trends, Natural Language Processing is used, specifically by leveraging topic modelling techniques.

The results of this analysis offer insights into the evolution of marketing communication applied by Spanish universities and show the increasing importance of social networks and the use of specific topics and contents to enhance their impact on engagement.

This study contributes to the literature by using a novel methodological approach to the research on the historical development of communication in universities in Spain, providing guidance to manage their social media strategy to differentiate themselves, increase engagement and foster brand loyalty.