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The purpose of this paper is to investigate the relationship between consumers’ skepticism and green consumption in different economies by exploring antecedents and consequences of skepticism.

Using a cross-country approach, with data from Brazil and France, the relationships between green skepticism and downstream consequences (e.g. intention to purchase green products) were analyzed using the partial least squares path modeling with the results of 996 questionnaires.

Contradicting previous research, the authors found that in France, green skepticism represents consumers’ increased green advertising elaboration, not a disbelief in companies’ claims, and it is associated with greater intentions to make green purchases. Meanwhile, in Brazil, green skepticism represents consumers’ disbelief, which is associated to consumers greater suspicion toward (and distance from) companies’ claims in such country. This study shows that the role of skepticism and the valence of its effect on green attitudes depend on market relationships.

The authors promote the importance of investigating the different meanings of skepticism across countries, what can spill over on research of other marketing aspects, such as advertising elaboration. Managers should consider the importance of consumers’ doubts and skepticism as a useful element that can be explored in green advertising effectiveness.

Managers should consider the importance of consumers’ doubts and skepticism as a useful element that can be explored in green advertising effectiveness.

This research examines an underexplored debate on the role of green skepticism in different economies and demonstrates the nuances green advertising impact on both markets.

The aim of this study is to identify the critical factors of green supply chain (GSC) and to adapt these factors to the taxonomy of green practices in healthcare.

A qualitative multiple-case study approach was followed based on 60 interviews with nine French hospitals. An intra-case and a cross-case analysis were implemented.

The findings provide a taxonomy of healthcare GSC and show that regulation, cost reduction, top management commitment, employee training, information technology and measures of environmental performance are critical factors for GSC implementation. The study also underlines a few emergent critical factors including the purchasing group, environmental champion, building construction, combining safety and green approaches.

This study was conducted in France following a qualitative methodological approach. Future research can consider other national and cross-national investigations and other quantitative or mixed methods approaches.

The research provides managers and policy makers numerous invaluable suggestions for the implementation of GSC practices in healthcare facilities. To accelerate GSC implementation, managers can invest in the construction of new buildings, in information technology, and in the automation of flows.

To the authors’ knowledge, this is the first paper identifying the critical factors of GSC implementation in the healthcare sector. It is also the first attempt to provide a taxonomy of hospitals according to their green approaches (reactive, receptive, and proactive).

David Fée contrasts the revival of the New Towns principles under various forms in the UK over the last 20 years with the absence of debate in France. He first reviews the history of the creation of the New Towns and their iconic status in the new French Fifth Republic born in 1958. Then, he examines the housing situation today which on the face of it would warrant the development of new settlements to meet the housing needs of the country. This paradox is then accounted for by referring to a different demographic context to the 1960s and 1970s and to the transfer of planning powers from the 1980s on from central to local government. These are deemed to be incompatible with a new top-down planning experiment on the size of New Towns. He then moves on to the issue of contemporary official planning principles that emphasise sustainability and densification that are thought to run against the possibility of building on green fields. This is compounded by the decision of many councils to accommodate new housing in the shape of ecoquartiers (eco-neighbourhoods) or environmentally sensitive urban extensions built by private and public developers in keeping with the local development plan. Finally, the question of public opinion and New Towns is raised and he argues that their association in the public’s mind with post-war high-rise urban extensions makes it difficult to repeat the experiment.

The Lüscher colour test is used to compare colour associations in China, South Korea, Japan and the United States. Respondents were asked which colour they associate with words such as expensive, happy, love and dependable. They were also asked to relate the colours to countries, such as Italy and France; institutions, such as restaurants and theatres; and product packages, such as a soft drink label and a box of headache remedy. The findings show that, while some colours seem to show cross‐cultural consistency, other colours, such as purple and grey, hold opposite meanings in different cultures.