Search results

The objective of this study is to investigate consumer motivations and purchase behaviors with respect to cookies with customized packaging and consumer interest in different types of customization in the Italian food industry.

The study was conducted by performing a quantitative analysis of 642 surveys collected via Google Forms. A repeated-measures ANOVA, univariate ANOVA, chi-squared test, correlation analysis and linear regression analysis were conducted using SPSS.

Customers buy cookies with customized packaging as personal gifts to someone they care about. The ability to insert their initials or a personalized phrase appears to increase customers’ positive attitudes toward buying cookies with customized packaging. Those interested in this type of customization are willing to pay more, regardless of the type of customization.

In the survey, only some types of customization not previously extracted from a focus group are explored, and the analysis covers only the food industry and does not take a cross-sectional approach. In addition, we specifically refer to the Italian market, which means that results cannot be generalized.

From a managerial perspective, our results highlight that food industry companies should take advantage of the opportunity to segment the demand for customized packaging with respect to consumers’ attitudes and their motivation toward food products.

From a theoretical perspective, this study analyzes consumer attitudes and behaviors toward purchasing cookies with customized packaging. From a managerial perspective, the results of the study highlight interesting courses of action for companies in the food industry that would like to use the tool of customization by intervening in terms of the packaging rather than the product itself.

Artificial intelligence (AI) is shaping the future of the marketing world. This study is the first to examine the effect of AI marketing efforts, brand experience (BE) and brand preference (BP) in light of the stimulus-organism-response (SOR) model.

The data collected from 398 participants by the questionnaire method were analyzed by SEM (structural equation modeling) using Smart PLS 4.0 and IBM SPSS 26 programs.

We find that four SOR elements of AI marketing efforts (information, interactivity, accessibility and personalization) positively impact bank customer BE, BP and repurchase intention (RPI). Further, we find that BE plays a mediator role in the relationship between AI marketing efforts, RPI and BP.

The findings of the study have significant implications for the bank marketing literature and the banking industry, given the limited evidence to date regarding AI marketing efforts and bank–customer relationships. Moreover, the study makes important contributions to the AI marketing and brand literature and helps banks increase customer experience with artificial intelligence activities and create long-term relationships with customers.

Supply chains need to be made viable in this volatile and competitive market, which could be possible through digitalization. This study is an attempt to explore the role of Industry 4.0, smart supply chain, supply chain agility and supply chain resilience on sustainable business performance from the lens of natural resource-based view.

The study tests the proposed model using a covariance-based structural equation modelling and further investigates the ranking of each construct using the artificial neural networks approach in AMOS and SPSS respectively. A total of 234 respondents selected using purposive sampling aided in capturing the industry practices across supply chains in the UK. The full collinearity test was carried out to study the common method bias and the content validity was carried out using the item content validity index and scale content validity index. The convergent and discriminant validity of the constructs and mediation study was carried out in SPSS and AMOS V.23.

The results are overtly inferring the significant impact of Industry 4.0 practices on creating smart and ultimately sustainable supply chains. A partial relationship is established between Industry 4.0 and supply chain agility through a smart supply chain. This work empirically reinstates the combined significance of green practices, Industry 4.0, smart supply chain, supply chain agility and supply chain resilience on sustainable business value. The study also uses the ANN approach to determine the relative importance of each significant variable found in SEM analysis. ANN determines the ranking among the significant variables, i.e. supply chain resilience > green practices > Industry 4.0> smart supply chain > supply chain agility presented in descending order.

This study is a novel attempt to establish the role of digitalization in SCs for attaining sustainable business value, providing empirical support to the mediating role of supply chain agility, supply chain resilience and smart supply chain and manifests a significant integrated framework. This work reinforces the integrated model that combines all the constructs dealt with in silos so far in prior literature.

Shopping motivations are considered the primary stimuli for shoppers in the prepurchase stage of the customer journey. This study contributes to the understanding of how cultural factors affect shopping motivation. This study aims to understand the effect of cultural factors on shopping motivations in Eastern culture with Islam religion.

This study is based on the approach of phenomenology, and multiple methods were performed to interpret the phenomenon of shopping motivations. To this aim, 16 observations and 18 in-depth interviews were performed for data collection, and after that, data interpretation was done.

In this study, the motivations fall into product-related and hedonic motivations which are related to shopper psychology, while environmental motivations are culturally dependent. The influence of cultural factors on the individual concept of shopping motivations was identified in this study. Nine subthemes including product selection, product quality, functional, in-store service, convenience, store environment, value shopping, self-gratifications and role-playing were identified in the categories of product-related, environmental and hedonic motivations.

In non-Western countries, the store environment profoundly influences shoppers’ experience. This study clearly illustrates relationships between theory and practice in grocery shopping motivations in a non-Western context. Retailers who are active in eastern Islamic countries should pay attention to the fact that cultural and contextual factors play a significant impact on the shopping motivation and behavior of these shoppers.

In this study, shopping motivations are not fixed in different societies, and cultural and contextual factors play a significant impact in this regard. In other words, shopping motivations are fluid, and cultural factors play a significant role in their formation. This study makes two important contributions: First, cultural motivations are prominent among Muslim shoppers. Among these motivations, shopping environment motivations, including relationships with others and cleanliness, and staff behavior are very significant. These motivations are highly influenced by the culture of the context and we discover which motivations are not related to psychology alone and that the context has a significant influence on their formation. Second, hedonic motivations are also highlighted in the purchase of utilitarian products. In addition to direct effects, such as Islamic regulations on halal foods, Muslims’ religious tenets also have significant indirect effects on their behaviors and motivations.

With the advancement of digital transformation, it is important for e-retailers to use artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to succeed. Essentially, AI e-marketing (AIeMktg) is the use of AI technological approaches in e-marketing by blending customer data, and Retail 4.0 is the digitisation of the physical shopping experience. Therefore, in the era of Retail 4.0, this study investigates the factors influencing the use of AIeMktg for transforming CE.

The primary data were collected from 305 e-retailer customers, and the analysis was performed using a quantitative methodology.

The results reveal that AIeMktg has tremendous applications in Retail 4.0 for CE. First, it enables marketers to swiftly and responsibly use data to anticipate and predict customer demands and to provide relevant personalised messages and offers with location-based e-marketing. Second, through a continuous feedback loop, AIeMktg improves offerings by analysing and incorporating insights from a 360-degree view of CE.

The main contribution of this study is to provide theoretical underpinnings of CE, AIeMktg, factors influencing the use of AIeMktg, and customer commitment in the era of Retail 4.0. Subsequently, it builds and validates structural relationships among such theoretical underpinning variables in transforming CE with AIeMktg, which is important for customers to expect a different type of shopping experience across digital channels.

This study aims to examine the effects of multidimensional factors of platform features, group effects and emotional attitudes on social media users’ privacy disclosure intention.

This study collected the data from 426 respondents through an online questionnaire survey and conducted two approaches of structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) for theoretical hypothesis testing and configuration analysis of the data.

The results show that social media platform features (rewards of information disclosure, personalized service quality and data transparency), group effects (group similarity, group information interaction and network externality), individual emotional attitudes (trust and privacy concern) and control variable (gender) have a significant impact on privacy disclosure intention, as well as trust and privacy concern play mediating roles. Additionally, the fsQCA method reveals five causal configurations that explain high privacy disclosure intentions. Furthermore, the study reveals that male users pay more attention to platform features, while female users are more inclined to group effects.

This study attempts to construct a comprehensive model to examine the factors that affect users' intention to disclose their privacy on social media platforms. Drawing on the cognition-affect-conation model and multidimensional development theory, the model integrates multidimensional factors of platform features, group effects, trust and privacy concern to complement existing theoretical frameworks and privacy disclosure literature. By understanding the complex dynamics behind privacy disclosure, this study helps platform providers and policymakers develop effective strategies to ensure the vitality and momentum of the social media ecosystem.

This study aims to investigate accounting practices within a non-Western (indigenous) context and provide insights into alternative accounting approaches and perspectives.

This study adopts an interpretive research approach to gain an in-depth insight into the functioning of accounting in Solomon Islands’ unique cultural and social-political context. In-depth interviews were conducted to gain insights into the perceptions and meanings held by participants concerning Western accounting practices and their limitations.

The findings provide unique insights into different interpretations of accounting and accountability through two distinct cultural lenses – Western and non-Western. The complimentary and rival explanations on what accounting and accountability are doing and what accounting and accountability should be doing will help close the gap in knowledge and contribute to shaping a better world for indigenous people.

Implications for practice involve fostering collaborative efforts among individuals, communities, leaders and institutions to harness cultural strengths through accounting. Additionally, continuous capacity building and education are essential to develop accounting skills, enhance financial literacy, promote professional expertise and build a pool of skilled accountants with local knowledge to support indigenous communities.

This study is original and provides novel insights supporting the need for accounting to recognise the importance of indigenous perspectives, adapt to cultural sensitivity and integrate cultural norms and values into accounting practices to make an impact and achieve greater social and moral accountability.

In the paradox of personalized services and privacy risks, what factors influence users’ decisions is considered an interesting issue worth exploring. The current study aims to empirically explore privacy behavior of social media users by developing a theoretical model based on privacy calculus theory.

Privacy risks, conceptualized as natural risks and integrated risks, were proposed to affect the intention of privacy disclosure and protection. The model was validated through a hybrid approach of structural equation modeling (SEM)-artificial neural network (ANN) to analyze the data collected from 527 effective responses.

The results from the SEM analysis indicated that social interaction and perceived enjoyment were strong determinants of perceived benefits, which in turn played a dominant role in the intention to disclose the privacy in social media. Similarly, trust and privacy invasion experience were significantly related to perceived risks that had the most considerable effect on users’ privacy protection intention. And the following ANN models revealed consistent relationships and rankings with the SEM results.

This study broadened the application perspective of privacy calculus theory to identify both linear and non-linear effects of privacy risks and privacy benefits on users’ intention to disclose or protect their privacy by using a state-of-the-art methodological approach combining SEM and ANN.

This study is intended to introduce and summarise Industry 4.0 practices in BRICS nations (the abbreviation “BRICS” is made up of the first letters of the member countries: Brazil, Russia, India, China and South Africa) and determine each nation’s current contribution to Industry 4.0 practice implementation based on past literature. As the BRICS countries continue to play an essential role in the global economy, it is significant to understand Industry 4.0, focussing on these emerging economies.

To assess the present research work on Industry 4.0 practices and research studies in BRICS nations, a systematic literature review (SLR) is performed using the articles available on the SCOPUS database. This study is a descriptive analysis based on the frequency and year of publications, the most influential universities, most influential journals and most influential articles. Similarly, this study consists of category analysis based on multi-criteria decision-making (MCDM) methods, research design used, research method utilised, different data analysis techniques and different Industry 4.0 technologies were used to solve different applications in the BRICS nations.

According to the analysis of past literature, the primary identified practices are centred on operations productivity, waste management, energy reduction and sustainable processes. It also found that despite the abundance of research on Industry 4.0, the major academic journal publications are restricted to a small number of industries and issues in which the manufacturing and automotive industries are front runners. The categorisation of selected papers based on the year of publication demonstrates that the number of publications has been rising. It is also found that China and India, out of the BRICS countries, have contributed significantly to Industry 4.0-related publications by contributing 61 percent of the total articles identified. Similarly, this study identified that qualitative research design is the most adopted framework for research, and empirical triangulation is the least adopted framework in this field. The categorisation of selected articles facilitates the identification of numerous gaps, such as that 67.14% of the literature research is qualitative.

Understanding Industry 4.0 in the BRICS nations helps to identify opportunities for international collaboration and future cooperation possibilities. This study helps to promote collaboration between BRICS countries and other nations, organisations or businesses interested in capitalising on these growing economies' assets and capabilities related to Industry 4.0 technologies. This study helps to provide essential insights into the economic, technological and societal impacts, allowing for effective decision-making and strategic planning for a sustainable and competitive future. So, this contribution links the entire world in terms of the better utilisation of resources, the reduction of downtime, improving product quality, personalised products and the development of human resource capabilities through the application of cutting-edge technologies for nearly half of the world’s population.

In this study, BRICS nations are selected due to their significant impact on the world regarding social, economic and environmental contributions. In the current review, 423 articles published up to August 2022 were selected from the SCOPUS database. The comparison analysis of each BRICS nation in the form of applications of Industry 4.0, the primary area of focus, leading industry working, industry involvement with universities and the area that needs attention are discussed. To the best of our knowledge, this is the most recent SLR and meta-analysis study about Industry 4.0 in BRICS nations, which analysed the past available literature in nine different descriptive and category-wise classifications, considering a total of 423 articles. Based on this SLR, this study makes some important recommendations and future directions that will help achieve social, economic and environmental sustainability in BRICS nations.

The purpose of this research was to study sustainable water resource management using a stimulus-organism-response (SOR) perspective.

This research study was an exploratory qualitative study. Thematic content analysis was used based on semi-structured interviews with 30 experts operating in the USA, representing 26 water-intensive organisations across different industries. The study was anchored in the theoretical foundations of SOR perspectives.

The results of this study revealed several fundamental factors, processes and forces that were considered by organisations for sustainable water resource management. Managers evaluated risks relative to water resources and developed strategic initiatives regarding water management. The authors found that often organisations considered water resources management aspects while deciding business operations. This was especially true for substantive water resource-consuming organisations with wide geographical operations.

Through this study, the authors explained how the interrelationship between organisations and water resources presented risks and challenges. The authors applied SOR theoretical perspective in this research study. This was while factoring in an organisation’s present considerations and future plans regarding sustainable water resource management. Thus, the study findings were expected to further interdisciplinary research at the intersection of organisational and environmental studies.

The finding that water sustainability challenges and efforts could act as strong motivating forces for innovation and technology was significant. Water sustainability challenges could also be a catalyst for synergistic collaborations amongst organisations and diverse groups of institutions. The study insights were relevant to organisational scholars, the water management industry regulators and managers involved with organisational sustainability programmes.

Organisational challenges regarding sustainable water resource management have been influenced by growing populations and climate change. Furthermore, the increasing context of scarcity was compounded by increased pressures from numerous stakeholders. Although critical water management issues were recognised by organisations, relatively little was known about how organisational managers were planning for and responding to these issues. This research study contributed towards addressing the mentioned research gap.