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Though Mobile Banking has raised high expectations in research and practice, it neither experienced broad adoption nor allows it banks to realize additional earnings yet. By analyzing the discourse in form of publications in research and practice as a proxy for the subsequent actual adoption, the purpose of this paper is to examine whether Mobile Banking is just a fashionable concept and whether academics or practitioners are leading the debate on Mobile Banking.

On the basis of academic and practical Mobile Banking publications from the last 13 years, discourse analysis was applied to examine patterns in the Mobile Banking literature and thus debate in research and practice. Previous patterns have been extended to examine whether the Mobile Banking discourse has fashionable aspects indicating a transient hype or whether it indicates long-term institutionalization. By differentiating between academic and practical publications, the different roles have been analyzed.

Mobile Banking discourse shows a positive trend indicating a broader adoption in nearer future which should encourage both researchers and practitioners to stay involved in the topic. Temporary developments and the emergence of technological innovations (e.g. Universal Mobile Telecommunications System, iPhone) created a fashionable hype around Mobile Banking showing that the acceptance is probably linked to developments like convenience, usefulness or availability. New phenomenon like social networks thus should be integrated in future considerations regarding Mobile Banking.

First study about the fashionable aspect in Mobile Banking literature discourse. Combination of conceptual work, literature review and methodological approach in form of regression and pattern analysis. Applies the method of a former work and extends the methodology by the characteristics of fashionable innovations.

Cocoa is regarded as a brown-golden crop, but its value chain activities are dominated by the elderly. Hence, focussing attention on the young generation of farmers is the surest way to reverse this trend and secure the future of the cocoa industry. This paper, therefore explores factors influencing youth participation in cocoa value chain activities in Ghana.

Primary data were collected using a multistage sampling technique. The authors used a semi-structured questionnaire in collecting data via interviews. Through the theory of utility maximization, a multivariate probit (MVP) model was estimated to identify factors influencing youth participation in cocoa value chain activities in Ghana.

The author found that some of the value chain activities are complementary, while others are substitutes. Participation in cocoa value chain activities is influenced by access to land, participation in training programmes in cocoa production, membership of Next Generation Cocoa Youth Programme (MASO), access to agricultural credit and other demographic characteristics.

Relevant information and youth-targeted projects enhance their participation in value chain activities.

This paper is one of the few studies that empirically analyses drivers of youth participation in cocoa value chain activities in Africa.