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Article
Publication date: 1 April 1999

Neeru Sharma and Paul G. Patterson

Most previous research in the domain of relationship marketing has focused on the antecedents of loyalty and commitment in industrial markets, distribution channels or consumer…

20359

Abstract

Most previous research in the domain of relationship marketing has focused on the antecedents of loyalty and commitment in industrial markets, distribution channels or consumer goods. This study, however, models the antecedents of clients’ relationship commitment in the context of a professional service, high in credence qualities (where customers have difficulty in confidently evaluating service quality, even purchase and consumption) ‐ i.e. personal financial planning services. The impact of four key explanatory variables (communication effectiveness, technical quality, functional quality and trust) are examined. The results support the hypothesized model and show communication effectiveness to be a key driver of all antecedent variables, and the single most powerful determinant of relationship commitment.

Details

Journal of Services Marketing, vol. 13 no. 2
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 1 January 1986

Carla B. Furlong and J.R. Brent Ritchie

Financial services have entered a new era in which distinctions between different services have become blurred. Consumers are now faced with numerous combinations of products and…

Abstract

Financial services have entered a new era in which distinctions between different services have become blurred. Consumers are now faced with numerous combinations of products and services. Many professionals feel that there is a need for financial counselling services. This study uses a sample of 139 corporate employees in Canada. It reveals that “convenience” in the choice of a supplier of financial services is not as important as the supplier's expertise. The most important benefit of FCS is family protection. The benefit of a counsellor is the opportunity to gain advice on the advantages and disadvantages of available investment options. Over 50 per cent of the sample indicate they would use an FCS, yet many are unfamiliar with the concept of overall financial planning and the use of counsellors. Most would prefer their counsellor to be from the accounting profession, in the role of a “contractor” where one expert is employed but relies on the expertise and products of a network of other counsellors. Although the population used does not accurately reflect the general population, it does represent an important share of the market, and as such it does cast some doubt on certain assumptions which have often been accepted as self‐evident.

Details

International Journal of Bank Marketing, vol. 4 no. 1
Type: Research Article
ISSN: 0265-2323

Keywords

Content available
Book part
Publication date: 12 April 2019

H. Kent Baker and Vesa Puttonen

Abstract

Details

Navigating the Investment Minefield
Type: Book
ISBN: 978-1-78769-053-0

Article
Publication date: 1 April 2005

Elizabeth C. Green

The aim of this article is to provide a description of the rule proposals and other events that preceded the SEC's adoption of the 2005 Final Rule, a summary of the terms of the…

283

Abstract

Purpose

The aim of this article is to provide a description of the rule proposals and other events that preceded the SEC's adoption of the 2005 Final Rule, a summary of the terms of the 2005 Final Rule, and a brief update regarding the status of the 2005 Final Rule.

Design/methodology/approach

Describes the SEC's 1999 proposed rule, “Certain Broker Dealers Deemed Not to Be Investment Advisers,” questions that led to that proposed rule, commentary on that proposed rule regarding advisory activities for which broker‐dealers receive special compensation, commentary regarding differences between the regulation of broker‐dealers and the regulation of investment advisers, commentary regarding investors' understanding of the differences between broker‐dealers and investment advisers, the five‐year period without a formal rule, the 2005 Proposed Rule, the 2005 Final Rule, and concerns that remain after issuance of the 2005 Final Rule.

Findings

The Chairman of the SEC directed the SEC staff to investigate and report within 90 days on ways in which the policy issues raised by the 2005 Final Rule could be addressed. In addition to the investigation of issues raised by the 2005 Final Rule by the SEC staff, and although the 2005 Final Rule was adopted, to some extent, in response to the lawsuit filed against the SEC by the Financial Planning Association (the “FPA”) in July 2004, the FPA filed a new lawsuit against the SEC on April 28, 2005.

Originality/value

A useful summary of the background and remaining issues related to the SEC's 2005 Final Rule on application of the Adviser's Act to broker‐dealers offering certain non‐traditional brokerage programs.

Details

Journal of Investment Compliance, vol. 6 no. 2
Type: Research Article
ISSN: 1528-5812

Keywords

Article
Publication date: 1 April 1999

Paul Phillips, Fiona Davies and Luiz Moutinho

This paper uses a neural network to analyse the interactive effects of strategic planning on hotel performance. Based on the data collected from 100 hotel units the constructs of…

2585

Abstract

This paper uses a neural network to analyse the interactive effects of strategic planning on hotel performance. Based on the data collected from 100 hotel units the constructs of planning sophistication and planning thoroughness have direct positive effect on overall performance. Conversely, the degree of planning formality and rigidity )even if it is following a market‐led orientation) can hamper overall performance.

Details

Management Decision, vol. 37 no. 3
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 1 December 1995

Dawn Burton

As a result of recent social and economic changes women have becomean important market segment for financial institutions. Documents thedifferences which exist in the financial

1806

Abstract

As a result of recent social and economic changes women have become an important market segment for financial institutions. Documents the differences which exist in the financial service consumption patterns between men and women. Considers a range of factors which might explain the variations in consumer behaviour namely: the gender schema and financial services; changes in household relations and household form; economic activity rates; sexual discrimination; and the advertising strategies of financial institutions. Finally, considers ways in which financial institutions might market themselves more effectively to women.

Details

International Journal of Bank Marketing, vol. 13 no. 8
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 21 August 2019

Mahfuzur Rahman

The purpose of this paper is to investigate the influence of six core behavioural factors on financial risk tolerance (FRT). The study also analyses the role of religiosity in the…

1092

Abstract

Purpose

The purpose of this paper is to investigate the influence of six core behavioural factors on financial risk tolerance (FRT). The study also analyses the role of religiosity in the relationship between behavioural factors and FRT.

Design/methodology/approach

Empirical data were collected using a survey questionnaire. A total of 1,679 questionnaires were distributed to six public universities in the Klang Valley. However, only 1,204 questionnaires were completed and used for analysis. This study employs structural equation modelling to validate and assess proposed research model.

Findings

The results of the analysis demonstrated some new findings. The findings indicate that propensity for regret, propensity for trust, happiness in life, propensity to attribute success to luck and propensity for overconfidence have a significant influence on FRT while propensity for social interaction does not. The results also provide support for the moderating effects of religiosity in the proposed research model.

Originality/value

The findings highlight the important role of behavioural determinants to assess individuals’ FRT. Understanding FRT is a complex process that goes beyond the exclusive use of behavioural factors. Thus, more research is clearly needed to resolve which additional factors can be used by financial advisors to increase the explained variance in FRT differences.

Details

Review of Behavioral Finance, vol. 12 no. 3
Type: Research Article
ISSN: 1940-5979

Keywords

Abstract

Details

Navigating the Investment Minefield
Type: Book
ISBN: 978-1-78769-053-0

Article
Publication date: 5 November 2020

Soo Yeong Ewe, Christina Kwai Choi Lee and Ferdinand A. Gul

This study examines the effect of a regulatory-focused prime (i.e. a brochure with a picture and message) on the recommending behavior of investment advisers in the context of an…

Abstract

Purpose

This study examines the effect of a regulatory-focused prime (i.e. a brochure with a picture and message) on the recommending behavior of investment advisers in the context of an investment decision.

Design/methodology/approach

Three experiments were conducted with 468 participants, mostly from the financial services industry. Study 1 examined the direct effect of a regulatory-focused prime on an investment adviser's recommending behavior, whereas Study 2 examined the moderating role of regulatory fit on such behavior. Study 3 validated the findings.

Findings

The results provide evidence that a message using visual and textual cues based on a promotion and prevention regulatory focus may trigger a preference in an investment adviser's product recommendation. A promotion (prevention)-focused framed message will trigger the recommendation of an investment plan with a higher but riskier (safe and stable) potential return. However, when the same prime is presented with details of a performance incentive scheme, the effect of the prime is reduced when there is a regulatory nonfit between the prime and the message relating to the performance incentive scheme.

Practical implications

The findings highlight the importance of understanding how regulatory-focused stimuli may subconsciously influence the recommendation of investment advisers as heuristics used in decision-making, thereby influencing their clients' investment decisions.

Originality/value

Past studies have focused on how regulatory-focused visual and message cues influence consumer decision-making. This study provides empirical evidence regarding the influence of regulatory-focused prime on an investment adviser's behavior when providing investment advice.

Details

International Journal of Bank Marketing, vol. 39 no. 1
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 14 September 2021

Lu Fan

The purpose of this study is to examine investors' internal characteristics, including investment literacy, risk tolerance and familiarity with mobile financial services, as…

2345

Abstract

Purpose

The purpose of this study is to examine investors' internal characteristics, including investment literacy, risk tolerance and familiarity with mobile financial services, as antecedents of mobile investment technology adoption among American investors.

Design/methodology/approach

Using the 2018 National Financial Capability Study and its supplemental Investor Survey, this study examined antecedents, including investors' internal characteristics, in relation to mobile investment technology adoption. Nested logistic regression analyses were performed for adopting mobile apps for investment decisions and for investment trading.

Findings

This study found that objective and subjective investment knowledge, experience using mobile banking for payments and money transfers, and certain ownerships of investment vehicles (such as whole-life insurance policies and ETFs) were significant determinants of mobile investment decision-making. On the other hand, subjective investment literacy, risk tolerance, familiarity with mobile financial services, and portfolio value, as well as certain types of investment vehicles were significantly associated with mobile investment trading.

Originality/value

This study is among the first to examine investors' investment literacy, risk tolerance and familiarity with mobile financial services as investors' internal characteristics in relation to mobile investment technology adoption. The diffusion of innovations theory and related concepts provide theoretical support for this study. The findings provide new insights into mobile investing as an emerging FinTech subject and provide implications for practitioners and FinTech developers, as well as contribute to the literature of mobile investment service adoption among retail investors.

Details

International Journal of Bank Marketing, vol. 40 no. 1
Type: Research Article
ISSN: 0265-2323

Keywords

21 – 30 of over 9000