The interactive effects of strategic planning on hotel performance: a neural network analysis
Paul Phillips
(Cardiff Business School, Cardiff, UK)
Fiona Davies
(Cardiff Business School, Cardiff, UK)
Luiz Moutinho
(University of Glasgow Business School, Glasgow, UK)
2585
Abstract
This paper uses a neural network to analyse the interactive effects of strategic planning on hotel performance. Based on the data collected from 100 hotel units the constructs of planning sophistication and planning thoroughness have direct positive effect on overall performance. Conversely, the degree of planning formality and rigidity )even if it is following a market‐led orientation) can hamper overall performance.
Keywords
Citation
Phillips, P., Davies, F. and Moutinho, L. (1999), "The interactive effects of strategic planning on hotel performance: a neural network analysis", Management Decision, Vol. 37 No. 3, pp. 279-288. https://doi.org/10.1108/00251749910264514
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited