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1 – 10 of 241Mehmet Ali Köseoglu, Alfonso Morvillo, Mehmet Altin, Marcella De Martino and Fevzi Okumus
This study aims to critically review competitive intelligence (CI) research and offer suggestions for future research in the hospitality and tourism (HT) field.
Abstract
Purpose
This study aims to critically review competitive intelligence (CI) research and offer suggestions for future research in the hospitality and tourism (HT) field.
Design/methodology/approach
The study reviews and synthetizes current CI research in the HT field.
Findings
The study findings suggest that CI research in HT is at an embryonic level, as researchers have not used the same terminology on what CI is, how CI is implemented and what should be included in the CI framework. Hence, researchers should address the link between operation and CI practices. Also, new studies discussing business espionage and ethics in CI practices are needed because the related studies are rare.
Practical implications
The study offers specific theoretical and practical implications for CI research.
Originality/value
This study provides a perspective on future developments of CI research in the HT field.
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Fevzi Okumus, Mehmet Ali Köseoglu, Alfonso Morvillo and Mehmet Altin
This paper aims to critically review current strategic management (SM) research and discuss future directions for SM research in the hospitality and tourism (HT) field.
Abstract
Purpose
This paper aims to critically review current strategic management (SM) research and discuss future directions for SM research in the hospitality and tourism (HT) field.
Design/methodology/approach
The study reviews and synthetizes current SM research.
Findings
The findings suggest that SM research in the HT field has made good progress over the past three decades; however, there is still a gap between the SM research in the generic and HT fields.
Practical implications
This paper offers specific theoretical and practical implications for SM in the HT field.
Originality/value
This paper provides a clear perspective on future developments of SM research in the HT field.
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Fevzi Okumus, Mehmet Ali Köseoglu, Alfonso Morvillo and Mehmet Altin
The main purpose of this study is to offer a critical review of studies of scientific progress of strategic management (SM) research in the hospitality and tourism field (H&T).
Abstract
Purpose
The main purpose of this study is to offer a critical review of studies of scientific progress of strategic management (SM) research in the hospitality and tourism field (H&T).
Design/methodology/approach
This study was conducted through a critical literature review based on three dimensions: intellectual, conceptual and social structures of SM research.
Findings
The boundaries of SM under the three dimensions (intellectual, conceptual and social structure) are addressed. Based on these three components, SM in hospitality and tourism realm shows a discursive structure. There are few studies assessing the evolution of SM research in the H&T industry. However, all of these studies are review papers that explored the boundaries of SM research in H&T by using limited keywords to find SM papers, and generally considered papers which are published in a few leading H&T journals.
Research limitations/implications
This study focused on only H&T journals to elaborate the boundaries of SM in H&T. The findings of this study can help researchers (re)design research agendas to contribute to both mainstream and H&T industry SM literature and to enhance the essential elements of theory development in SM research related to H&T industry.
Originality/value
This is one of the first studies assessing the development of SM research related to hospitality and tourism by considering the boundaries of SM in three issues: intellectual, conceptual and social structure.
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Conducting mixed methods (MM) research is one of many ways to study a research topic in the hospitality and tourism domain. This paper aims to offer a synopsis and guidelines on…
Abstract
Purpose
Conducting mixed methods (MM) research is one of many ways to study a research topic in the hospitality and tourism domain. This paper aims to offer a synopsis and guidelines on the application of MM research design within hospitality and tourism.
Design/methodology/approach
This paper summarizes the pivotal information on how to write high-quality MM research papers. In doing so, the paper draws on common practices and advice from previous books and articles as well as advice from the editor-in-chief and one of the associate editors of the International Journal of Contemporary Hospitality Management.
Findings
This study provides explanations, guidelines and examples of MM research design.
Research limitations/implications
It offers specific recommendations and examples of MM research design in the hospitality and tourism field. This study concludes with a discussion of common mistakes, useful tips and a framework for the self-assessment of MM research.
Originality/value
This is one of the few studies providing specific guidance and recommendations on designing MM research papers in hospitality and tourism studies.
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The purpose of this paper is to investigate tourists’ experiences of local hospitality and offer a typology of Turkish hospitality based on perspectives of international tourists.
Abstract
Purpose
The purpose of this paper is to investigate tourists’ experiences of local hospitality and offer a typology of Turkish hospitality based on perspectives of international tourists.
Design/methodology/approach
Semi-structured interviews were conducted with tourists visiting Istanbul, Turkey. Interview transcripts were content-analyzed and -coded under different themes that characterize local hospitality.
Findings
The research findings revealed 64 items describing local Turkish hospitality. These were grouped under four distinct themes: sociability, care, helpfulness and generosity.
Research limitations/implications
Using the factors of local Turkish hospitality identified in this paper, future studies might measure the impacts of these antecedents of local hospitality on tourist satisfaction and positive behaviors such as loyalty and word of mouth in a quantitative study. Exploring local hospitality in different destinations with different characteristics might also reveal valuable insight into variance and intensity of local hospitality.
Practical implications
The research findings have implications for both commercial hospitality and destination management. By leveraging the local hospitality elements in their operations and human resources management practices, the commercial hospitality firms might create strong emotional bonds with their guests and create loyalty through these relationships. Destination planning and management might also adopt the findings to facilitate interactions between the hosts and tourists for more positive experiences for both sides to emerge.
Social implications
Destinations exposed to heavy visitation may not have the same level of hospitableness toward visitors. Hence, impact of tourism activity on local quality of life should be monitored and managed.
Originality/value
Despite hospitality having been researched in numerous previous studies, local hospitality has not yet been fully explored in tourism. This study presents and discusses empirical findings and offers a typology of local Turkish hospitality.
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Mehmet Ali Köseoglu, Fevzi Okumus and Roya Rahimi
This study aims to propose a holistic model to rank and evaluate researchers’ performance. This holistic model is developed by focusing on brand equity, which includes three…
Abstract
Purpose
This study aims to propose a holistic model to rank and evaluate researchers’ performance. This holistic model is developed by focusing on brand equity, which includes three components of perceived quality, brand image and brand loyalty.
Design/methodology/approach
To show how the model works, two pseudo cases are presented.
Findings
This model encourages researchers to conduct more interdisciplinary research and collaborate with researchers from diverse backgrounds. Because the model includes publication attributes identified by researchers in the publication processes, it allows researchers to strengthen their brand equity score or performance.
Practical implications
The model is applicable not only to the fields of hospitality and tourism but also to other disciplines.
Originality/value
As one of the first studies in the field, this research introduces a holistic model to rank and evaluate researchers’ performance.
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Roya Rahimi, Mehmet Ali Köseoglu, Ayse Begum Ersoy and Fevzi Okumus
This study aimed to provide a critical review of the evolution of customer relationship management (CRM) research in the hospitality and tourism (H&T) field.
Abstract
Purpose
This study aimed to provide a critical review of the evolution of customer relationship management (CRM) research in the hospitality and tourism (H&T) field.
Design/methodology/approach
The study conducted a thorough systematical literature review by collecting papers from 14 leading tourism and hospitality journals. The examination of the literature is first based on the evolution of CRM notion and its definitions. Next, CRM studies in the literature that are related to H&T were assessed based on their timelines and themes. Third, the studies were classified based on CRM components and its impacts on firms’ performances.
Findings
The literature review provided an in-depth understanding on the progress of CRM based on the selected topics and suggests a redesigned research agenda for scholars, graduate students and practitioners.
Implications
This study provides new and meaningful avenues for further research in CRM in H&T area.
Originality value
CRM has a key role in business performance and increased customer satisfaction and retention, specifically in the context of the service industry. To date, scholars have produced an abundant number of CRM-related studies in tourism and hospitality journals. In this study, the progress of CRM research conducted in the tourism and hospitality sector is critically reviewed.
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