Proposing researcher brand equity index in hospitality and tourism
ISSN: 1660-5373
Article publication date: 13 September 2019
Issue publication date: 18 September 2019
Abstract
Purpose
This study aims to propose a holistic model to rank and evaluate researchers’ performance. This holistic model is developed by focusing on brand equity, which includes three components of perceived quality, brand image and brand loyalty.
Design/methodology/approach
To show how the model works, two pseudo cases are presented.
Findings
This model encourages researchers to conduct more interdisciplinary research and collaborate with researchers from diverse backgrounds. Because the model includes publication attributes identified by researchers in the publication processes, it allows researchers to strengthen their brand equity score or performance.
Practical implications
The model is applicable not only to the fields of hospitality and tourism but also to other disciplines.
Originality/value
As one of the first studies in the field, this research introduces a holistic model to rank and evaluate researchers’ performance.
Keywords
Citation
Köseoglu, M.A., Okumus, F. and Rahimi, R. (2019), "Proposing researcher brand equity index in hospitality and tourism", Tourism Review, Vol. 74 No. 4, pp. 990-1002. https://doi.org/10.1108/TR-01-2019-0012
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited