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Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

Book part
Publication date: 10 August 2017

Fabienne Baider and Maria Constantinou

This chapter focuses on the anti-European stance as it unfolds in Marine Le Pen’s and Jean-Marie Le Pen’s discourses. As most far-right parties in Europe, both politicians focus…

Abstract

This chapter focuses on the anti-European stance as it unfolds in Marine Le Pen’s and Jean-Marie Le Pen’s discourses. As most far-right parties in Europe, both politicians focus on the notion of freedom and national sovereignty, asserting a strong anti-European Union stance; however, they construct their anti-European momentum by playing on different strategies and emotions. By using corpus linguistics tools, the present study examines and analyses the discourse of both politicians in interviews and debates. It concludes that if they share most issues on which they base their political agenda such as the fear of increasing immigration because of the Schengen’s agreement, they differ as regards the ways they discursively address the same issue. Marine Le Pen relies more on a constructive/rational stance, by focusing on facts and figures as well as on solutions, while moving away from the strong and negative emotions which her father constantly used mainly as provocation strategies. This may have helped her build a favourable political momentum as witnessed in the 2014 European elections.

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National Identity and Europe in Times of Crisis
Type: Book
ISBN: 978-1-78714-514-6

Keywords

Book part
Publication date: 23 November 2016

Hank C. Alewine and Timothy C. Miller

This study explores how balanced scorecard format and reputation from environmental performances interact to influence performance evaluations.

Abstract

Purpose

This study explores how balanced scorecard format and reputation from environmental performances interact to influence performance evaluations.

Methodology/approach

Two general options exist for inserting environmental measures into a scorecard: embedded among the four traditional perspectives or grouped in a fifth perspective. Prior balanced scorecard research also assumes negative past environmental performances. In such settings, and when low management communication levels exist on the importance of environmental strategic objectives (a common practitioner scenario), environmental measures receive less decision weight when they are grouped in a fifth scorecard perspective. However, a positive environmental reputation would generate loss aversion concerns with reputation, leading to more decision weight given to environmental measures. Participants (N=138) evaluated performances with scorecards in an experimental design that manipulates scorecard format (four, five-perspectives) and past environmental performance operationalizing reputation (positive, negative).

Findings

The environmental reputation valence’s impact is more (less) pronounced when environmental measures are grouped (embedded) in a fifth perspective (among the four traditional perspectives), when the environmental feature of the measures is more (less) salient.

Research limitations/implications

Findings provide the literature with original empirical results that support the popular, but often anecdotal, position of advocating a fifth perspective for environmental measures to help emphasize and promote environmental stewardship within an entity when common low management communication levels exist. Specifically, when positive past environmental performances exist, entities may choose to group environmental performance measures together in a fifth scorecard perspective without risking those measures receiving the discounted decision weight indicated in prior studies.

Book part
Publication date: 1 August 2012

Catherine L. Wang and Mark N.K. Saunders

Purpose – To reflect on reasons for refusal in cross-cultural telephone surveys and address ways of reducing non-response from Chinese managers.Approach – We first propose a…

Abstract

Purpose – To reflect on reasons for refusal in cross-cultural telephone surveys and address ways of reducing non-response from Chinese managers.

Approach – We first propose a conceptual model for telephone survey cooperation, drawing on existing research regarding survey non-response. This is evaluated through reflections on non-response to a telephone survey of 1,900 Chinese senior and middle managers working in privately owned high-technology firms.

Findings – We conclude with a framework for cooperation in cross-cultural telephone surveys, enhancing the leverage-saliency theory. Among many factors, home country interviewers are crucial in gaining access and generating survey interview responses. However, they require careful recruitment, rigorous training and monitoring to help ensure the quality of research data.

Research implications – Our framework provides practical advice in minimising non-response in cross-cultural telephone surveys. This includes sample selection, the development of the survey instrument (and translation), reasons for refusal, research incentives and the role of interviewers.

Originality/value – Our contribution in this chapter is twofold: an enhanced understanding of leverage-saliency theory in cross-cultural telephone surveys, and an articulation of the role of interviewers in changing the dynamics of positive and negative leverage through telephone interaction with managers.

Details

West Meets East: Toward Methodological Exchange
Type: Book
ISBN: 978-1-78190-026-0

Keywords

Book part
Publication date: 31 August 2016

Gwendolyn K. Lee and Srikanth Parachuri

The purpose of this original research is to explore whether firms redeploy the resources that were withdrawn from existing businesses and use them to enter an emerging product…

Abstract

The purpose of this original research is to explore whether firms redeploy the resources that were withdrawn from existing businesses and use them to enter an emerging product market. We studied 244 firms that have exited from at least one business and analyzed whether the firms entered the emerging product market as a new business. The inducements of resource redeployment vary with information cues in media rhetoric about emerging and shifting threats of substitution between the firm’s existing businesses and the new one. Through our hazard rate analysis of entries of firms that exited existing businesses, we examined the hypotheses that resource redeployment through exit and entry may be driven by an interaction of the volume of substitution rhetoric with the resource commitments that the firm had made in the domain of the new business as well as the market relatedness between the firm’s existing businesses and the new one. Our study makes conceptual and methodological contributions to the research on inducements, by theorizing how performance advantages of new over existing businesses vary with product evolution and by characterizing emerging and shifting threats of substitution with content analysis of media rhetoric. Our study suggests that prior work investigating corporate diversification provides an incomplete picture of the contribution of resource relatedness to firm value and firm decision-making.

Details

Resource Redeployment and Corporate Strategy
Type: Book
ISBN: 978-1-78635-508-9

Keywords

Book part
Publication date: 2 September 2014

Raymond R. Burke and Alex Leykin

To cope with the complexity of modern retail stores and personal time constraints, shoppers must be selective in processing information. During a typical shopping trip, they visit…

Abstract

To cope with the complexity of modern retail stores and personal time constraints, shoppers must be selective in processing information. During a typical shopping trip, they visit only a fraction of a store’s departments and categories, examine a small subset of the available products, and often make selections in just a few seconds. New research techniques can help marketers understand how customers allocate their attention and assess the impact of in-store factors on shopper behavior. This chapter summarizes studies using observational research, virtual reality simulations, and eye tracking to identify the drivers of shopper attention, product engagement, and purchase conversion. These include shopper goals; product assortment, package appearance, price, and merchandising; shelf space allocation, organization, and adjacencies; and salesperson interaction. The research reveals that small changes in a product’s appearance and presentation can have a powerful impact on consideration and choice.

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Shopper Marketing and the Role of In-Store Marketing
Type: Book
ISBN: 978-1-78441-001-8

Keywords

Book part
Publication date: 29 January 2021

Susi Meret

The Danish Social Democrats have been through a lengthy period of ideological change and transformation, whose effects have become particularly manifest in recent times. This…

Abstract

The Danish Social Democrats have been through a lengthy period of ideological change and transformation, whose effects have become particularly manifest in recent times. This chapter argues that these developments are to be seen in the light of the particular Danish political context and developments, already prefigured at the dawn of the century. Notably, the populist and anti-immigration right in Denmark which quickly made use of the political opportunities to exploit the weaknesses, indecision and the ambiguities on the Right and the Left to gain support. The strategy repertoires activated by the Social Democrats to stem the electoral appeal of the right-wing populist anti-immigration have shifted from attempts to isolate, ignore and dismiss the saliency of some policy issues, towards efforts to adverse and recently to accommodate and co-opt stricter positions on immigration and tougher integration politics. While it is premature to tell whether the Social Democratic right wing turn on immigration helped undermining the populist right-wing momentum, the party has not yet managed to take back the support it hoped for. Moreover, the paradigm shift on immigration and the opening up to transversal alliances might mobilise new friends, but also shed old ones. The new pattern undertaken by the Danish Social Democrats seems also to require internal consent, more control and party discipline to avoid internal disagreements and criticism from within the party. Our interviews unravel some discontent with the restrictive right turn on immigration bubbling under the surface among the party ranks and files.

Details

Social Democracy in the 21st Century
Type: Book
ISBN: 978-1-83909-953-3

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Abstract

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Multi-Channel Marketing, Branding and Retail Design
Type: Book
ISBN: 978-1-78635-455-6

Book part
Publication date: 19 May 2008

J. Mitchell Miller, Christopher L. Gibson and John Byrd

Advocates of restorative justice have recently argued that this reform movement is ideologically diverse, perhaps because the potential for program expansion and the realization…

Abstract

Advocates of restorative justice have recently argued that this reform movement is ideologically diverse, perhaps because the potential for program expansion and the realization of funding support is largely dependent on mainstream normative criminal justice system processes. This chapter examines the ideological underpinnings that shape restorative programming to the conclusion that restorative justice is philosophically liberal. The liberal agenda of the restorative justice paradigm is assessed in terms of implications for societal benefit, traditional justice system goals, and the future of restorative justice. Unintended and counterproductive consequences of the left-leaning nature of restorative justice are considered with particular emphasis on accountability. It is argued that the establishment of accountability-based theoretical research programs is necessary in order to further both theoretical and programmatic restorative justice initiatives.

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Restorative Justice: from Theory to Practice
Type: Book
ISBN: 978-0-7623-1455-3

Book part
Publication date: 8 March 2022

Azril Bacal Roij

My aims in this chapter are to discuss alternative ways of doing education and research, and thereby highlight key contributions from Paulo Freire, Orlando Fals-Borda and Dorothy…

Abstract

My aims in this chapter are to discuss alternative ways of doing education and research, and thereby highlight key contributions from Paulo Freire, Orlando Fals-Borda and Dorothy Lee, to active learning, participatory action-research and intercultural dialogue. These scholars were heirs of the university reform movements of the twentieth century, and their vital legacy is alive as shown in this book. The enclosed ideas and illustrations of transformative research and education draw from my academic experience in various corners of the world and points in time.

Details

Transformative Research and Higher Education
Type: Book
ISBN: 978-1-80117-695-8

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