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This paper aims to provide researchers and practitioners with a consumer-focused alternative for considering the integration of artificial intelligence (AI) into services.

The paper reviews and critiques the most popular frameworks for addressing AI in service. It offers an alternative approach, one grounded in social psychology and leveraging influential concepts from management and human–computer interaction.

The frameworks that dominate discourse on this topic (e.g. Huang and Rust, 2018) are fixated on assessing technology-determined feasibility rather than consumer-granted permissibility (CGP). Proposed is an alternative framework consisting of three barriers to CGP (experiential, motivational and definitional) and three responses (communicate, motivate and recreate).

The implication of this research is that consistent with most modern marketing thought, researchers and practitioners should approach service design from the perspective of customer experience, and that the exercise of classifying service occupation tasks in terms of questionably conceived AI intelligences should be avoided.

Indicative of originality, this paper offers an approach to considering AI in services that is nearly the polar opposite of that widely advocated by e.g., Huang et al., (2019); Huang and Rust (2018, 2021a, 2021b, 2022b). Indicative of value is that their highly cited paradigm is optimized for predicting the rate at which AI will take over service tasks/occupations, a niche topic compared to the mainstream challenge of integrating AI into service offerings.

Business research and development (R&D) is of critical importance for innovation and economic growth. The purpose of this study is to present an application of the analytic hierarchy process (AHP) to select the most appropriate policy measure to support the business expenditure on R&D (BERD).

AHP method adopts a multi-criteria approach that can be used to analyse and prioritize the policy measures based on pairwise comparisons between several attributes that affect the selection of a policy tool. The model formulated in this study is applied to a real case of supporting decision-makers in some high-tech sectors in Iran.

The results highlight the four main financial policy measures implemented in Iran to enhance the BERD; those are, public procurement for R&D, direct subsidies for R&D, grants for R&D and income tax credit for firms have the priority values of 0.280, 0.260, 0.249 and 0.211, respectively.

The findings of this study are based on subjective evaluation of policy measures by experts of designing policy measures. Objective assessment of policy measures is important too because the preferences of policy interventions change during the time. Another significant point is that the priorities of specific policy measures depend on the effectiveness of their implementing arrangement and the previously successful experience of firms in receiving them.

This paper presents an application of the AHP to select the most appropriate policy measure to support the BERD. This method could be used to prioritize the policies and interventions that governments implement to solve different problems, especially at the innovation system level.

This paper aims to conduct a fuzzy discrete time cost quality risk in the ambiguous mode CO_{2 tradeoff problem} (FDTCQRP*TP) in a megaproject based on fuzzy ground.

A combinatorial evolutionary algorithm using Fuzzy Invasive Weed Optimization (FIWO) is used in the discrete form of the problem where the parameters are fully fuzzy multi-objective and provide a space incorporating all dimensions of the problem. Also, the fuzzy data and computations are used with the Chanas method selected for the computational analysis. Moreover, uncertainty is defined in FIWO. The presented FIWO simulation, its utility and superiority are tested on sample problems.

The reproduction, rearrangement and maintaining elite invasive weeds in FIWO can lead to a higher level of accuracy, convergence and strength for solving FDTCQRP*TP fuzzy rules and a risk ground in the ambiguous mode with the emphasis on the necessity of CO₂ pollution reduction. The results reveal the effectiveness of the algorithm and its flexibility in the megaproject managers' decision making, convergence and accuracy regarding CO₂ pollution reduction.

This paper offers a multi-objective fully fuzzy tradeoff in the ambiguous mode with the approach of CO₂ pollution reduction.