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Prescription drug advertisements are commonly seen in magazines and on television. Many drug ads are targeted toward older adults, who tend to use more medications and suffer from more chronic conditions. Nonetheless, the effectiveness of such advertising remains uncertain. The aim of this paper is to compare implicit and explicit memory for drug ads in older and younger adults.

Older adults typically perform more poorly than young adults on explicit memory tasks, but not on implicit memory tasks. The current study measured implicit memory with an incidental ratings exercise and an indirect test of preference; explicit memory was also measured with intentional studying and a direct test of recognition. The study was a 2 x 2 mixed experimental design with one between-participants variable and one within-participants variable. The between-participants variable was age group (older vs younger adults) and the within-participants variable was implicit and explicit memory. The memory test measures were the outcome variables of the study.

The results showed no age difference for implicit memory for drug ads, but an age difference was found for explicit memory for the ads. The implicit memory manipulation succeeded in demonstrating that drug ads are persuasive, suggesting that a complete assessment of advertising effectiveness should include a test of implicit memory.

The fact that age differences were not found for implicit memory, but were found for explicit memory, is not surprising.

The study is of theoretical significance because it contributes to cognitive aging research and examines memory within an everyday context. The study is of practical significance because pharmaceutical companies spend vast amounts of money on prescription drug advertisements that may or may not be effective with older adults. The component of this study that may be most important is that the results expanded everyday memory research to another applied context using an implicit memory measure, and the indirect test of memory demonstrated that the prescription drug advertising was effective.

Although the findings were consistent with previous research, the study focuses on the real-world context of direct-to-consumer advertising for prescription drugs. Given that older adults have poorer explicit memory than younger adults, but not poorer implicit memory, it is particularly important for advertisers to use implicit memory measures when assessing advertisements aimed at older adult consumers. Marketers of pharmaceutical drug companies must remain aware that the memory abilities of their potential customers are extremely variable, and in some cases, limited.

This study aims to examine the impacts of brand congruity of in-game brand placement on esports consumers' implicit and explicit memory.

A 2 × 2 × 2 experimental design (N = 224) was used with an automobile racing game, NASCAR Heat 5. A series of statistical analyses, including MANOVA and logistic regressions, was conducted to test the proposed hypotheses.

The results revealed that ads on virtual billboards in the video game primed participants to create an implicit memory. Also, incongruent brands that were not very familiar to gamers provided greater impact than congruent brands.

This research is the first to test both implicit and explicit memory and provide practical evidence for the possibility of implicit memory building in the esports context. In addition, the current study also examined the impact of congruity to answer the previously inconsistent results.

This paper seeks to sharpen the concepts of tacit, implicit and explicit knowledge by linking them to findings from cognitive psychology and memory science and thus finding a possibility for measuring non‐explicit knowledge.

A review of KM and cognitive science literature leads to a dimensional model of knowledge types that links the concepts from KM to more specific concepts from psychology. One central assumption of the model was empirically tested and put into practice in one small‐scale KM project.

The concepts in KM can be linked to concepts from psychology and thus receive theoretical support. The developed model enables psychometric access to a part of non‐explicit knowledge through structural assessment techniques. Furthermore, the model has proven to be of value in a practical application in KM.

The experiment and the practical application are too small in scope to provide full support for the model. Further research is required.

A fraction of non‐explicit knowledge can be measured with structural assessment techniques. This can be used in the quantitative evaluation of KM projects as these techniques allow the quantification of individual knowledge increase. Furthermore, a detailed analysis of individual project‐relevant knowledge is useful for post‐project analysis.

The paper integrates findings from several scientific fields for use in KM and presents a novel view of classic KM concepts. The developed model is of importance to both researchers and practitioners.

Premised on the argument that procedural and declarative cognitions help individuals to memorize, store and recall information to make informed decisions and choices in daily life, the purpose of this paper is to analyze the auxiliary psychosomatic roles of procedural and declarative cognitions in promoting financial literacy among clients of microfinance banks in developing countries.

The study adopted a cross-sectional research design and a semi-structured questionnaire was used to collect responses from 400 poor households’ heads located in rural Uganda. Analysis of moment structures and structural equation modeling were used to test for the auxiliary psychosomatic roles of procedural and declarative cognitions in promoting financial literacy among the poor who are clients of promotion of rural initiatives development enterprises (PRIDE) microfinance bank in rural Uganda.

The results revealed that both procedural and declarative cognitions significantly and positively boost financial literacy among the poor who are clients of PRIDE microfinance bank in rural Uganda. Jointly, both types of cognitions explain 30 per cent of the variation in financial literacy among the poor who are clients of PRIDE microfinance bank. Accordingly, the results correspond to arguments by psychologists that the human mental models help individuals to process, encode, store and retrieve information at an appropriate time such as in articulating complex financial information.

The study focused majorly on cross-sectional research design. Thus, future studies may use longitudinal research design to explore the ability of the poor to memorize and retrieve financial information over time. Additionally, the study used only quantitative data collected using a semi-structured questionnaire. Further studies may use qualitative data collected by means of interviews. Besides, this study solely used poor households living in rural Uganda as the main source of data. Hence, future studies involving data from other section of the population may be necessary.

The results from this study underpins the auxiliary psychosomatic roles of procedural and declarative cognitions in promoting financial literacy among clients of microfinance banks in developing countries. Indeed, the human mental models that revolve around cognition as individuals grow are critical in helping them make informed financial decisions when they are faced with difficult financial situations. Therefore, microfinance banks and financial literacy programs in developing countries should consider the roles of procedural and declarative cognitions while designing financial literacy modules. This is because they determine how individuals receive, encode, store and retrieve financial information in order to make informed and better financial decisions before consuming financial products offered by the microfinance banks.

At present, there is scanty extant literature and theory that explains the auxiliary psychosomatic roles of procedural and declarative cognitions in promoting financial literacy, especially in developing countries. The current study sheds more light on the deterministic roles of procedural and declarative cognitions in boosting financial literacy.

This paper aims to propose that more useful novel schemes could develop from a more principled examination and application of promising authentication features. Text passwords persist despite several decades of evidence of their security and usability challenges. It seems extremely unlikely that a single scheme will globally replace text passwords, suggesting that a diverse ecosystem of multiple authentication schemes designed for specific environments is needed. Authentication scheme research has thus far proceeded in an unstructured manner.

This paper presents the User-Centred Authentication Feature Framework, a conceptual framework that classifies the various features that knowledge-based authentication schemes may support. This framework can used by researchers when designing, comparing and innovating authentication schemes, as well as administrators and users, who can use the framework to identify desirable features in schemes available for selection.

This paper illustrates how the framework can be used by demonstrating its applicability to several authentication schemes, and by briefly discussing the development and user testing of two framework-inspired schemes: Persuasive Text Passwords and Cued Gaze-Points.

This framework is intended to support the increasingly diverse ecosystem of authentication schemes by providing authentication researchers, professionals and users with the increased ability to design, develop and select authentication schemes better suited for particular applications, environments and contexts.

This research evaluates (1) work situations prompting participants to recall memories of a wilderness-based leadership training program, (2) the content of such memories, and (3) the leadership attitudes and behaviors inspired by those memories.

A qualitative content analysis of semi-structured interviews was performed with 36 leaders who had participated in a wilderness leadership transformation program in the past (on average six years before).

The findings suggest that, at moments with emotional pressure and psychological stress, episodic memories of wilderness experiences have a positive influence on actual leadership style. Memories involved moments of solitude, a deep connection with nature, and peer-to-peer counseling. The interviewees regularly relived their emotion-laden wilderness experiences, acquiring direction and guidance. Simultaneously, episodic memories of nature immersion promoted an enduring transformation of their leadership styles.

The findings cannot be blindly generalized as referring to all leaders. The leaders in this study are a subset of leaders who are inclined towards personal growth and leadership development. It is challenging to motivate leaders unkeen on changing to achieve better leadership.

This study indicates that the inclusion of emotional concepts to address the root causes of learning among leaders might be the most promising way to innovate leadership development.

The present study makes a novel contribution to relevant literature by examining leadership transformation through episodic remembrance of leaders' experiences in nature.

“What’s in a name? That which we call a rose by any other name would smell as sweet …” Juliet may have been right when she uttered these noble words, but then again Romeo and Juliet did not live in a world where Nike, Sony and IBM rule supreme. Nor did the military offensives (to combat the feuding Montagues and Capulets) in Verona have names such as “Just Cause” or “Enduring Freedom”. Marketers have known for a while that the power of a brand lies in more than the product or even the explicit promise it makes, and this is where naming, memory and emotions all come into play.

The purpose of this paper is to provide an examination of emotional experiences, particularly how they are situated in the readers’ advisory (RA) literature and the literatures from a variety of outside disciplines in order to create taxonomies of affect from this context.

The approach of this study is twofold. First, this work reviews the literature on affect in Library and Information Science (LIS) and ancillary disciplines in order to understand the definition of affect. Second, using extant taxonomies and resources noted from the literature review, taxonomies are created for three aspects of affect: emotions, tones, and associations.

This paper contextualises and defines affect for the LIS discipline. Further, a result of the work is the creation of three taxonomies through an RA lens by which affective experiences can be classified. The resulting three taxonomies focus on emotion, tone, and associations.

The taxonomies of emotion, tone, and associations can be applied to the practical work of bibliographic description, helping to expand access and organisation through an affective lens. These taxonomies of affect could be used by readers’ advisors to help readers describe their desired reading experiences. As the taxonomies have been constructed from an RA perspective, and can be applied to the RA literature, they could expand the understanding of RA theory, especially that of appeal.

This study furthers the exploration of affect in LIS and provides tangible taxonomies of affect for the LIS discipline in an RA context, which have not been previously produced.

The purpose of this paper is to investigate the influence of priming on people’s risk perceptions and safety decisions in a virtual construction simulator.

Civil engineering students were recruited to interact with a virtual reality (VR) safety simulator. They were divided into four groups covering with and without sound and with and without priming factors. Data were collected on the risks that they perceived and the safety levels of their actions.

It was found that obvious stimuli in a virtual environment with sound help people to recognise more hazards near the location of the stimuli. Sound is helpful in training simulations to create high levels of presence. However, priming factors are not suitable to be added to VR simulators for training purposes. Priming of safe choice results in people taking fewer risks in the VR simulator, but this does not carry over into other situations. Compared to priming effects, being “injured” in a training simulator with sound improves trainees’ ability to make safe decisions.

VR simulation is helpful in construction training because of its unique ability to give trainees exposure to dangerous situations without physical risk. However, the overloading the working memory of users is detrimental to the outcomes. Therefore, the optimum level of complexity in VR simulators should be further studied.

It matters to be aware of the important role played by the brain in the progressive constitution and unification of the three major facets of the human being: a biological individual; a social actor; a self‐conscious, reflective, and deliberating subject. The aim is to discuss this role.

The dialogues carried on by each one of these facets with an environment of its own (the material environment; the social milieu; the subject's inner world) are related to the functioning of three distinct levels of integration, organization, and adaptation within the human brain.

The neural substrate of basic affective processes pervades the entire brain and the latter processes play a predominant role in the mediation and integration of the individual's interactions with his/her environments. The degree of “plasticity”, i.e. the sensitivity to the shaping influence of environmental conditions, increases markedly from the lower to the higher level of brain functioning. Any individual characteristic of brain functioning is the outcome of a series of complex and evolving interactions between genetic and environmental factors.

Since brain development highly depends on the early environment (the first years of life), it is of the utmost importance to ensure that every developing brain benefits from optimal environmental conditions.

The paper brings together a series of scientific facts in an integrated and dynamic bio‐psycho‐social perspective which aims at working out a “model of man” thought to be an appropriate basis for any study of human development.