Search results

1 – 10 of over 30000
To view the access options for this content please click here
Article
Publication date: 6 August 2018

Yanwu Yang, Xin Li, Daniel Zeng and Bernard J. Jansen

The purpose of this paper is to model group advertising decisions, which are the collective decisions of every single advertiser within the set of advertisers who are…

Abstract

Purpose

The purpose of this paper is to model group advertising decisions, which are the collective decisions of every single advertiser within the set of advertisers who are competing in the same auction or vertical industry, and examine resulting market outcomes, via a proposed simulation framework named Experimental Platform for Search Engine Advertising (EXP-SEA) supporting experimental studies of collective behaviors in the context of search engine advertising.

Design/methodology/approach

The authors implement the EXP-SEA to validate the proposed simulation framework, also conduct three experimental studies on the aggregate impact of electronic word-of-mouth (eWOM), the competition level and strategic bidding behaviors. EXP-SEA supports heterogeneous participants, various auction mechanisms and also ranking and pricing algorithms.

Findings

Findings from the three experiments show that both the market profit and advertising indexes such as number of impressions and number of clicks are larger when the eWOM effect is present, meaning social media certainly has some effect on search engine advertising outcomes, the competition level has a monotonic increasing effect on the market performance, thus search engines have an incentive to encourage both the eWOM among search users and competition among advertisers, and given the market-level effect of the percentage of advertisers employing a dynamic greedy bidding strategy, there is a cut-off point for strategic bidding behaviors.

Originality/value

This is one of the first research works to explore collective group decisions and resulting phenomena in the complex context of search engine advertising via developing and validating a simulation framework that supports assessments of various advertising strategies and estimations of the impact of mechanisms on the search market.

Details

Internet Research, vol. 28 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

To view the access options for this content please click here
Article
Publication date: 14 August 2017

Dominik Jung, Marc Adam, Verena Dorner and Anuja Hariharan

Human lab experiments have become an established method in information systems research for investigating user behavior, perception and even neurophysiology. The purpose…

Abstract

Purpose

Human lab experiments have become an established method in information systems research for investigating user behavior, perception and even neurophysiology. The purpose of this paper is to facilitate experimental research by providing a practical guide on how to implement and conduct lab experiments in the freely available experimental platform Brownie.

Design/methodology/approach

Laying the groundwork of the tutorial, the paper first provides a brief overview of common design considerations for lab experiments and a generic session framework. Building on the use case of the widely used trust game, the paper then covers the different stages involved in running an experimental session and maps the conceptual elements of the study design to the implementation of the experimental software.

Findings

The paper generates findings on how computerized lab experiments can be designed and implemented. Furthermore, it maps out the design considerations an experimenter may take into account when implementing an experiment and organizing it along a session structure (e.g. participant instructions, individual and group interaction, state and trait questionnaires).

Originality/value

The paper reduces barriers for researchers to engage in experiment implementation and replication by providing a step-by-step tutorial for the design and implementation of human lab experiments.

Details

Journal of Systems and Information Technology, vol. 19 no. 3/4
Type: Research Article
ISSN: 1328-7265

Keywords

To view the access options for this content please click here
Article
Publication date: 28 August 2007

Gordon Geißler, Michael Kaliske, Michael Nase and Wolfgang Grellmann

The purpose of this paper is to evaluate current simulation capabilities for thin film delamination on the basis of real test data as well as a contribution to its…

Abstract

Purpose

The purpose of this paper is to evaluate current simulation capabilities for thin film delamination on the basis of real test data as well as a contribution to its extension in order to partly substitute experimental investigations.

Design/methodology/approach

The proposed model consists of a formulation that describes the behaviour of the bulk material and an approach that introduces the film's delamination capability. An implicit finite element framework with a cohesive zone implementation is used and described in detail. The numerical results on the basis of the a priori identified material parameters are related to the experimental work. In order to capture the obvious peel speed dependency of these delamination processes, a viscoelastic cohesive formulation is introduced and compared with a pure separation rate dependent cohesive material in the second part of this contribution.

Findings

The performed numerical simulations show a good approximation of the experimental peel process. The extension in order to take time‐dependent effects into account is required for the simulation of such problems. In contrast with the pure rate‐dependent model, the presented consistent formulation of the cohesive part is able to cover the whole range of observed material phenomena.

Research limitations/implications

Owing to the absence of suitable experimental single mode investigations of the sealed layer, the used cohesive material parameters are identified in relation to the pre‐existing experimental results. Furthermore, the resultant peel force has a constant value due to the assumed homogeneous cohesive material and therefore gives only a mean approximation of the experimental values at this stage of the investigation.

Originality/value

The numerical representation of such a thin film delamination process in relation to real experimental results shows the additional capabilities and the usability of the implicit finite element method with a cohesive zone implementation in a clear and illustrative way. The first proposed cohesive extension based on a rheological model shows the capability to cover the full range of time‐dependent interface layer behaviour.

Details

Engineering Computations, vol. 24 no. 6
Type: Research Article
ISSN: 0264-4401

Keywords

To view the access options for this content please click here
Book part
Publication date: 14 December 2018

Sun-Ki Chai, Dolgorsuren Dorj and Katerina Sherstyuk

Culture is a central concept broadly studied in social anthropology and sociology. It has been gaining increasing attention in economics, appearing in research on labor…

Abstract

Culture is a central concept broadly studied in social anthropology and sociology. It has been gaining increasing attention in economics, appearing in research on labor market discrimination, identity, gender, and social preferences. Most experimental economics research on culture studies cross-national or cross-ethnic differences in economic behavior. In contrast, we explain laboratory behavior using two cultural dimensions adopted from a prominent general cultural framework in contemporary social anthropology: group commitment and grid control. Groupness measures the extent to which individual identity is incorporated into group or collective identity; gridness measures the extent to which social and political prescriptions intrinsically influence individual behavior. Grid-group characteristics are measured for each individual using selected items from the World Values Survey. We hypothesize that these attributes allow us to systematically predict behavior in a way that discriminates among multiple forms of social preferences using a simple, parsimonious deductive model. The theoretical predictions are further tested in the economics laboratory by applying them to the dictator, ultimatum, and trust games. We find that these predictions are confirmed overall for most experimental games, although the strength of empirical support varies across games. We conclude that grid-group cultural theory is a viable predictor of people’s economic behavior, then discuss potential limitations of the current approach and ways to improve it.

Details

Experimental Economics and Culture
Type: Book
ISBN: 978-1-78743-819-4

Keywords

To view the access options for this content please click here
Article
Publication date: 28 October 2010

Hank C. Alewine

The purpose of this paper is to survey the research methods employed in the extant environmental accounting literature, finding few experimental studies. The need for more…

Abstract

Purpose

The purpose of this paper is to survey the research methods employed in the extant environmental accounting literature, finding few experimental studies. The need for more experimentation in the literature is discussed, as well as how experiments' unique methodological advantages can help address important environmental accounting issues. These issues culminate in a proposed model for conducting experimental environmental accounting research.

Design/methodology/approach

A synthesis of the environmental accounting literature emphasizes the research methods, and, advantages and disadvantages of each method, as well as why and how experimental designs can contribute to the environmental accounting literature. Finally, the paper proposes and analyzes a framework for conducting environmental accounting experiments.

Findings

Experiments can provide unique contributions to the environmental accounting literature. Relative to traditional accounting information, environmental accounting information comprises lower levels of user familiarity which may hinder effective processing of these non‐traditional data. These characteristics make the organizational display of these data, and their combination with non‐environmental metrics, a particular and unique concern. The proposed model considers the impact of environmental strategy on the implementation of environmental information systems, which in turn influences evaluation effectiveness of decisions based on environmental accounting information. Stakeholder influences, management communication of environmental issues, and evaluation scales also influence these relationships.

Research limitations/implications

The model assumes environmental information generates from within the entity (i.e. private firms, public agencies, etc.). Future research can enhance and/or modify the framework to include information design and capture from non‐entity end‐users (e.g. stakeholders), as well as empirically test the model's relationships.

Practical implications

The framework provides factors to consider to design more effective environmental accounting information systems. Also, the model's factors should aid researchers in developing robust experimental designs for environmental accounting studies.

Originality/value

This is the first paper to propose a framework for conducting experimental environmental accounting research.

Details

Sustainability Accounting, Management and Policy Journal, vol. 1 no. 2
Type: Research Article
ISSN: 2040-8021

Keywords

To view the access options for this content please click here
Article
Publication date: 12 January 2015

Ângelo Márcio Oliveira Sant'Anna

The purpose of this paper is to propose a framework of decision making to aid practitioners in modeling and optimization experimental data for improvement quality of…

Abstract

Purpose

The purpose of this paper is to propose a framework of decision making to aid practitioners in modeling and optimization experimental data for improvement quality of industrial processes, reinforcing idea that planning and conducting data modeling are as important as formal analysis.

Design/methodology/approach

The paper presents an application was carried out about the modeling of experimental data at mining company, with support at Catholic University from partnership projects. The literature seems to be more focussed on the data analysis than on providing a sequence of operational steps or decision support which would lead to the best regression model given for the problem that researcher is confronted with. The authors use the concept of statistical regression technique called generalized linear models.

Findings

The authors analyze the relevant case study in mining company, based on best statistical regression models. Starting from this analysis, the results of the industrial case study illustrates the strong relationship of the improvement process with the presented framework approach into practice. Moreover, the case study consolidating a fundamental advantage of regression models: modeling guided provides more knowledge about products, processes and technologies, even in unsuccessful case studies.

Research limitations/implications

The study advances in regression model for data modeling are applicable in several types of industrial processes and phenomena random. It is possible to find unsuccessful data modeling due to lack of knowledge of statistical technique.

Originality/value

An essential point is that the study is based on the feedback from practitioners and industrial managers, which makes the analyses and conclusions from practical points of view, without relevant theoretical knowledge of relationship among the process variables. Regression model has its own characteristics related to response variable and factors, and misspecification of the regression model or their components can yield inappropriate inferences and erroneous experimental results.

To view the access options for this content please click here
Article
Publication date: 27 September 2018

Xiufeng Cheng, Jinqing Yang and Lixin Xia

This paper aims to propose an extensible, service-oriented framework for context-aware data acquisition, description, interpretation and reasoning, which facilitates the…

Abstract

Purpose

This paper aims to propose an extensible, service-oriented framework for context-aware data acquisition, description, interpretation and reasoning, which facilitates the development of mobile applications that provide a context-awareness service.

Design/methodology/approach

First, the authors propose the context data reasoning framework (CDRFM) for generating service-oriented contextual information. Then they used this framework to composite mobile sensor data into low-level contextual information. Finally, the authors exploited some high-level contextual information that can be inferred from the formatted low-level contextual information using particular inference rules.

Findings

The authors take “user behavior patterns” as an exemplary context information generation schema in their experimental study. The results reveal that the optimization of service can be guided by the implicit, high-level context information inside user behavior logs. They also prove the validity of the authors’ framework.

Research limitations/implications

Further research will add more variety of sensor data. Furthermore, to validate the effectiveness of our framework, more reasoning rules need to be performed. Therefore, the authors may implement more algorithms in the framework to acquire more comprehensive context information.

Practical implications

CDRFM expands the context-awareness framework of previous research and unifies the procedures of acquiring, describing, modeling, reasoning and discovering implicit context information for mobile service providers.

Social implications

Support the service-oriented context-awareness function in application design and related development in commercial mobile software industry.

Originality/value

Extant researches on context awareness rarely considered the generation contextual information for service providers. The CDRFM can be used to generate valuable contextual information by implementing more reasoning rules.

Details

The Electronic Library, vol. 36 no. 6
Type: Research Article
ISSN: 0264-0473

Keywords

To view the access options for this content please click here
Article
Publication date: 1 January 2012

Graeme Wines

The purpose of the paper is to examine the extent to which there is shared meaning of the concept of auditor independence between the three major groups of parties on the…

Abstract

Purpose

The purpose of the paper is to examine the extent to which there is shared meaning of the concept of auditor independence between the three major groups of parties on the demand and supply sides of the audit services market – auditors, financial report preparers and financial report users.

Design/methodology/approach

The paper utilises the measurement of meaning framework (semantic differential analysis) originally proposed by Osgood et al. in 1957. The framework is used to investigate the extent to which there is shared meaning (agreement in interpretations) of the independence concept, in response to alternative audit engagement case contexts, between key parties to the financial reporting communication process. The study's research data was collected in the period March 2004‐May 2005.

Findings

Findings indicate a robust and stable single‐factor cognitive structure within which the research participants interpret the connotative meaning of the auditor independence concept. An analysis of the experimental cases finds similarities in connotations (interpretations) of an audit firm's independence for the participant groups for most cases, with the exception of cases involving the joint provision of audit and non‐audit (taxation) services.

Research limitations/implications

The usual external validity threat that applies to experimental research generally applies to the study. That is, the results may not be generalisable to settings beyond those examined in the study. An important implication of the study is that it emphasises the continuing problematic nature of the joint provision of audit and non‐audit services, even in situations where the non‐audit services comprise only traditional taxation services.

Originality/value

The study is the first to examine the concept of auditor independence by means of the Osgood et al. measurement of meaning research framework using, as research participants, the three major groups on the demand and supply sides of the audit services market.

Details

Managerial Auditing Journal, vol. 27 no. 1
Type: Research Article
ISSN: 0268-6902

Keywords

To view the access options for this content please click here
Article
Publication date: 12 September 2016

Tania Pereira Christopoulos, Adriana Wilner and Maria Luisa Trindade Bestetti

This study aims to present improvisation training and experimentation as an alternative method to deal with unexpected events in which structured processes do not seem to work.

Abstract

Purpose

This study aims to present improvisation training and experimentation as an alternative method to deal with unexpected events in which structured processes do not seem to work.

Design/methodology/approach

Based on the literature of sensemaking and improvisation, the study designs a framework and process model of experimental learning supported by a case study of Brazilian Government agents involved in an experimental process of learning fundamental for interacting with scenarios that require improvisation.

Findings

This study supports the proposition that improvisation capability can be improved through experimental learning to generate better decision-making in uncertainty. In the case study, the lessons and group experiences of the experimental learning course helped agents to build tools to deal with events that required improvisation.

Research limitations/implications

This study investigated only one case and recommends that the framework of experimental learning that this study developed be extended to other organizations.

Originality/value

This study provides a framework and a process model for analyzing complex situations and context that require improvisation and suggests another way for leaders to deal with uncertain scenarios.

Details

The Learning Organization, vol. 23 no. 6
Type: Research Article
ISSN: 0969-6474

Keywords

To view the access options for this content please click here
Book part
Publication date: 12 November 2014

Camille Cornand and Frank Heinemann

In this article, we survey experiments that are directly related to monetary policy and central banking. We argue that experiments can also be used as a tool for central…

Abstract

In this article, we survey experiments that are directly related to monetary policy and central banking. We argue that experiments can also be used as a tool for central bankers for bench testing policy measures or rules. We distinguish experiments that analyze the reasons for non-neutrality of monetary policy, experiments in which subjects play the role of central bankers, experiments that analyze the role of central bank communication and its implications, experiments on the optimal implementation of monetary policy, and experiments relevant for monetary policy responses to financial crises. Finally, we mention open issues and raise new avenues for future research.

Details

Experiments in Macroeconomics
Type: Book
ISBN: 978-1-78441-195-4

Keywords

1 – 10 of over 30000