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As Vietnam needs to shift from physical to virtual classrooms owing to the coronavirus disease 2019 (COVID-19) pandemic, this study aims to propose and evaluate a constructivist training course designed to improve instructors’ self-confidence in conducting synchronous online teaching by helping them develop the skills required for such.

A total of 67 in-service instructors in various hospitality and tourism institutions in Vietnam participated in the proposed course. Constructivist approaches were adopted to design learning activities. Delivered via Blackboard Collaborate’s classroom version, the course aims at enhancing instructors’ self-confidence in the knowledge and skills required for synchronous online teaching: developing online presence, planning lessons, handling technology, adapting to learners’ preferences and classroom management. Using qualitative and quantitative analyses, this paper evaluated the proposed course by comparing participants’ levels of self-confidence in conducting synchronous online teaching before and after the training.

The results show that participants’ self-confidence was enhanced after the course. To improve the course, however, more time should be allotted for practice sessions where participants can pedagogically and technologically familiarize themselves with online teaching tools.

By translating constructivism into online pedagogy, this study provided empirical evidence of how a teachers’ training program was designed and implemented to meet the need to shift from real-life to real-time classrooms in Vietnam during the COVID-19 pandemic. It also contributes to the growing literature on methods of improving instructors’ readiness in synchronous online teaching.

The main purpose of this study is to provide a decision-making basis for the development of a sustainability strategy by importance-performance analysis (IPA) methods. However, traditional and modified IPA methods do not accurately reveal the impact of the various dimensions of sustainable development (SD) on cultural landscape (CL). Based on the structural equation model (SEM), four main dimensions of SD were identified from the available data. This paper conducted an optimized IPA by building three SEMs based on importance, performance and the importance of four dimensions.

This paper proposes the use of exploratory factor analysis (EFA) and SEM to develop the CL characteristic index evaluation model to determine the load of each indicator of importance and performance, and the SD-based measurement model to further determine the weight of the sustainability of each indicator in importance and performance. Afterwards, proposed sustainable strategies to the corresponding index were obtained.

This study offers useful insights into the actual operation and theoretical aspects of the IPA method.

This study offers useful insights into the actual operation and theoretical aspects of the IPA method. This can solve the incongruous and uncertainty problem in the sustainable planning strategy, and the case study proves the feasibility of the IPA method combined with the influence of the structural equation.

The research is conducive to acceptance by local people with regard to their preferences in the perspective of sustainable development. It provides a basis for the future use of the IPA method in a comprehensive way based on an administrative angle.

The case study proves the feasibility of the IPA method combined with the influence of the structural equation. This provides a basis for the future use of the IPA method in a comprehensive way based on an administrative angle.

To discover whether there are market segments for the fashion industry that cut across countries and respond differently to advertising messages.

A survey was administered to Korean, European, and US female consumers. Cluster analysis is used in an attempt to identify lifestyle segments that cut across cultures.

Four cross‐national market segments are identified. These segments can be labeled as follows: “information seekers,” “sensation seekers,” “utilitarian consumers,” and “conspicuous consumers.” Findings also reveal that fashion lifestyle segment had a stronger effect on the reaction to a set of three ads for a major global fashion company (one each from the French, Korean, and US editions of Vogue magazine) than did consumer nationality.

Findings suggest that it is viable and perhaps desirable for global marketers in the fashion industry to target cross‐national market segments as opposed to developing individual segmentation schemes for each country.

Relatively few studies examining the viability of cross‐national segmentation have been studies. The study provides insight on building global brand equity and suggests standardized advertising is appropriate for some fashion marketers.

College classrooms are an important socializing site, preparing students to critically reflect upon their viewpoints and engage in democratic citizenship and civic leadership. Yet this very notion of educational environment can serve to produce racial inequality and ethnically and culturally blind pedagogical space. In this chapter, the author describes how students articulate their internalized social position and racism in a given college classroom and understands the process by which students’ sense of self is internalized and (re)constructed through the practice of reflective journaling.

The purpose of this paper is to examine the complex constellation of underlying factors between community policing and fear of crime by embracing various exogenous variables identified through accumulated empirical research. Another important purpose of the current study is to examine the association between community policing and fear of crime in the Korean context.

The data originated from a survey administrated by the Korean Institution of Criminology in the area of Seoul, South Korea, in an attempt to examine citizens’ fear of crime, perceptions of public safety and environment. Using a stratified sampling method, a total of 654 respondents were selected. Structural equation modeling was used to examine direct and indirect relationships among exogenous and endogenous variables and to test the authors’ hypothesized structural model of the citizen's fear of crime.

The current study found that the four proposed models between community policing and fear of crime were not supported in the Korean context. Neither direct nor indirect relationships between community policing and fear of crime were statistically significant. On the other hand, community policing was found to be significantly and indirectly associated with perceived risk of crime; those who more perceived community policing activities felt a greater risk of crime. A logical explanation for these findings requires understanding of the characteristics of community policing practice and the unique crime environment in South Korea.

This study shows unique characteristics in the community policing‐fear of crime nexus in Korean society in relation to the implementation of community policing, the level of fear of crime and perception of community‐based crime control.

Due to its relatively embryonic status as a research methodology, virtual ethnography has not yet become a prominent methodology in higher education research. Considering the overwhelming popularity of social media among college students and its increasing use in the higher education community as marketing and communication tools, this methodology warrants further exploration in the higher education field. As modern technology and the prevalence of the internet have transformed daily life, virtual ethnography has recently emerged as a new frontier in qualitative research. With the aim of introducing virtual ethnography as a methodological lens, this chapter discusses logistical and ethical issues associated with it in the context of a research project that examined the interactions between a group of newly admitted students at a private university within a university-operated Facebook group. The chapter begins with the definition of virtual ethnography, and briefly reviews its emergence and use in the existing literature. Then it discusses the implementation of the methodology, with a focus on methodological difficulties in the higher education research setting. Finally, it offers the lessons learned from the research project and provides suggestions for future use of the methodology in the higher education research field.

The contributors for this book consist of different voices from students and faculty, by different race/ethnicity, even nationality, as well as feelings and instructions on various perspective on discussing race in classroom. It is important to have a conversation about race in a “safe setting” to prepare our students for a diverse society and workforce.

The purpose of this paper is to investigate which exchange structure, direct or generalized exchange, better promotes community solidarity in online communities (OCs). Furthermore, it examines the moderating effects of activity intensity on the relationship between exchange structure and community solidarity in order to resolve the conflicts in extant literature.

The research model is developed based on the social exchange theory (SET). It also accommodates social structures as determinants of exchange structure, such as organizational identity orientation (OIO) and distributive justice norms. Data in this study were collected from 376 OCs through an e-mail survey.

Generalized exchange has stronger effects on community solidarity than direct exchange. Furthermore, there was a significant difference in the impact on community solidarity between generalized exchange and direct exchange at high-activity intensity levels, whereas no significant differences were found at low-activity intensity conditions. OIO significantly influences exchange structure. Additionally, equality norm significantly influences generalized exchange, whereas need norm significantly influences direct exchange.

In information systems research, there have not been any attempts to identify the determinants of exchange structure in OCs. Furthermore, only a couple of studies have empirically investigated the relationship between exchange structure and OC solidarity, and yet they found conflicting results. This research makes contributions to an enhancement of theoretical precision of the SET in two ways: by empirically examining the determinants of exchange structure, and by introducing a third variable, activity intensity, as a moderator of the relationship between exchange structure and OC solidarity.