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Recent technological turbulence stemming from Industry 4.0 provides managerial opportunities and challenges simultaneously. In this context, the purpose of this study is to explore the role of technological opportunism on innovativeness and discover the impact of innovativeness on new products performance in international markets.

To empirically test the hypotheses, the authors have collected survey data from 237 Korean exporting firms and applied structural equation modeling.

Empirical results indicate that technological opportunism, which represents technology sensing and responding capability, has a positive and significant influence on both exploratory and exploitative innovativeness. Also, explorative and exploitative innovativeness have positive and significant effects on new product performance in international markets.

This study highlighted the importance of technology sensing and responding capabilities to capture emerging opportunities, which may arise from Industry 4.0 technologies. In addition, sensing and responding capabilities will help a firm create a culture that values innovative proclivity, and in turn, will lead to superior new product performance in international markets.

Despite extensive scholarly interest in Industry 4.0, previous studies have neglected to address the potential impact of Industry 4.0 within the domain of new product development and its performance. Also, there have been several calls from the literature to address the managerial and strategic issues surrounding the Industry 4.0 phenomenon. In this study, the authors attempted to fill the research gaps in Industry 4.0 research studies through empirical examination.

The purpose of this study was to develop an environment-friendly finishing process for coloring and functionalizing fabrics using the extracts from aronia fruit (AF) and/or aronia leaf (AL).

Coloring and functional compounds were extracted from both AF and AL to prepare dyeing and finishing agents for textiles. The bioactive compounds were identified, and their concentrations were determined by spectrophotometry and high-performance liquid chromatography. The extracts were then used to dye and finish natural fibers. The cotton and wool fabrics treated with AF, AL and a combination of AF + AL extracts were investigated in terms of coloring properties and functionalities, specifically antioxidant capacity and antibacterial property.

According to the obtained results, AF extracts contained significant amounts of anthocyanins and phenols while AL extracts contained higher amounts of phenols with very low levels of anthocyanins. It was successfully demonstrated that the AF and AL extracts can be used to dye fabrics with good color properties. Moreover, textiles treated with aronia extracts inhibited the growth of gram-negative and gram-positive bacteria and exhibited antioxidant properties.

AF extract showed superior coloring and functional properties compared to AL extract. However, the treatment solution containing both AF and AL extracts demonstrated significant synergic effects on the antibacterial and antioxidant properties of the treated fabrics.