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This paper aims to investigate the impacts of social media on the Pakistani consumers' buying behavior, which could be reflected in either complex buying, variety seeking, dissonance reducing or habitual buying. Entrepreneurs need to know how their loyal and prospective customers feel, think and how do they decide on purchasing certain products and services.

The self-administered online questionnaire is used to collect feedback from consumers in order to analyze the data and come up with the findings. A sample size of 396 respondents was used to analyze and find a relationship between social media and consumer buying behavior.

Social media is found to have a partially significant impact on Pakistani consumers' buying behavior; word of mouth and content credibility are the two factors that influence Pakistani consumers' buying behavior. Pakistani consumers, below the age of 40, possess more complex buying behavior, which alerts entrepreneurs to consider it for their future marketing strategies.

Entrepreneurs should make an effort to be differentiated from others while keeping customers aware of the products they provide. In addition, customers should not spend too much time when comparing brands; rather, businesses should make it more captive.

This paper provides different results in comparison to the previous studies, in terms of the factors influencing consumers' buying behavior.

In the development of the science of economics, two periods of major importance can be distinguished — the middle of the eighteenth century and the last 30 years of the nineteenth century. In the former period, the heyday of the Enlightenment, it was recognised that the domain of production, distribution and market exchange should be studied as an important aspect of the social order. In that short period the foundations were laid for a more or less autonomous science of economics. It took about a century, however, to establish economics as a separate science with its own institutions: its own departments in the universities, its own language, its own journals, its own congresses, its own standards to distinguish the initiates from the laymen. That tour de force was accomplished in the last three decades of the nineteenth century. It was the introduction of marginalism that gave economics its special modern flavour. Carl Menger can justly be seen as one of the founding fathers of economics in its twentieth‐century garb.

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate, international, military and economic. Presents 31 case studies, including the success of Japan in microchips to the failure of Xerox to sell its invention of the Alto personal computer 3 years before Apple: from the success in DNA and Superconductor research to the success of Sunbeam in inventing and marketing food processors: and from the daring invention and production of atomic energy for survival to the successes of sewing machine inventor Howe in co‐operating on patents to compete in markets. Includes 306 questions and answers in order to qualify concepts introduced.

The Need for Ethical Standards The 1970's and 1980's have witnessed an increased concern about building an ethical foundation upon which to make better business decisions in those areas where the Tightness or wrongness of those decisions is open to question. Ethics is the name given to the attempt to think through the moral implications of human actions; business ethics is the study of the morality of business decisions and the determination of standards for those decisions.

Describes an approach that assists decision makers and market research analysts in problem‐definition in market research studies. Examines the two‐stage process of formulating an explicit research objective and developing a series of research questions to achieve that objective, illustrating the approach with examples. Concludes that while the approach does not provide insight into what is the right problem, it represents an aid to designing effective market research studies.

Absent Chief Entrepreneur/Intrapreneur (‘Ntrepreneur) Officer (CNO) Churchill’s un wavering commitment of significant resources to the unproven radar (Decision to Dare) as early as the autumn of 1937, Great Britain would have not survived as a nation: No country survival. Absent Watson, Jr.’s unwavering determination to push IBM into computers, launching in 1951 the Defense Calculator, which at $3 million “was by far the most expensive project in IBM history,” IBM would not have survived: No corporate survival. From the [rather flimsy] briefing by Dr. R.V. Jones weaving fact and fancy, how did Churchill draw the firm conclusion that radar would be invented; and risk rewriting the entire plans for the air defense of Great Britain around radar? How did Watson, Jr. dismiss the unanimous recommendation of IBM’s 18 best systems experts that magnetic tape had no place at IBM; and launch the most expensive project at IBM to break into the unknown field of computers? Based on first‐person narratives, how could the single input of relatively flimsy data produce as the output, the certain realization of a futuristic technology? The most‐cited work on the psychology of decision‐making (Kahneman‐Tversky) is seen to be in applicable. Sigmund Freud’s Self‐Analysis offers a method of systematic introspection/ret rospection. We develop an established sequence of ordered procedures (Protocol) of memory management (Memory Management Disequilibria Dimensions (MD2) Protocol) which applies equally well to both the country and corporate survival decisions, and offers some suggestions to improve Memory Management for Decisions to Dare.

Many writers have commented on the difficulties associated with the reduction of the myriad of functional objectives within the company to a consistent corporate objective. The author contends that the mechanisms which exist within many companies to attempt this task are out of balance because insufficient attention is paid to source planning. This article illustrates some of the consequences of omitting sourcing data from the base from which the corporate plan is evolved. The author suggests that the interdependence of corporations necessitates careful consideration of external strengths in supply markets as well as in relation to the company's own capabilities.

This special “Anbar Abstracts” issue of the Journal of Business & Industrial Marketing is split into seven sections covering abstracts under the following headings: Marketing strategy; Customer service; Promotion; Product management; Marketing research.

A range of managerial styles are commonly found in foreign companies in China. Multiple factors influencing management development in China require attention owing to differences of management practices and cultural values across nations. This paper discusses the relationship between values systems and managerial styles among foreign and indigenous managers in China.

The purpose of this paper is to identify and rank critical factors influencing investment decisions of venture capitalists.

To identify and prioritize factors affecting investment decisions of venture capitalists, a two-phase methodology was adopted: in the first phase, critical factors influencing venture capitalists’ investment decisions were identified using exploratory factor analysis; the second phase entailed the use of a multi-criteria decision-making technique – analytical hierarchal process (AHP) which involved assigning weights to, and prioritizing the identified criteria and sub-criteria.

Seven factors were found to significantly influence investment decisions of venture capitalists: entrepreneur’s characteristics, product or services, market characteristics, management skills, financial consideration, economic environment and institutional and regulatory environment. Findings revealed that entrepreneur’s characteristics, financial consideration and product or services were prime influencers of venture capitalists’ investment decisions.

As for limitations, first, the study considers limited number of factors influencing investment decisions of venture capitalists; there may be other influencers not considered in this study. Second, the AHP methodology assumes that the various decision-making criteria and sub-criteria are independent of each other; in real life, there may be inter-dependency among criteria. Third, the hierarchal model has been tested in the Indian venture capital industry only, and generalizability of results with respect to other industries is questionable.

The present study identifies and ranks seven factors found to significantly influence investment decisions of venture capitalists. Venture capitalists could use this list of factors as a guideline before making investment decisions, and if considering all factors is not possible, take into account the factors given top rank so that they arrive at informed and intelligent decisions.

This study is the first to identify economic factors (economic environment and institutional & regulatory environment) as influencers of venture capitalists’ investment decisions. Further, no study in the past has attempted to rank or prioritize factors influencing venture capitalists’ investment decisions; this is the first attempt of the kind.