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Today, individuals use social media to express their opinions and feelings, which offers a living laboratory to researchers in various fields, such as management, innovation, technology development, environment and marketing. It is therefore necessary to understand how the language used in user-generated content and the emotions conveyed by the content affect responses from other social media users.

In this study, almost 700,000 posts from Twitter (as well as Facebook, Instagram and forums in the appendix) are used to test a conceptual model grounded in signaling theory to explain how the language of user-generated content on social media influences how other users respond to that communication.

Extending developments in linguistics, this study shows that users react negatively to content that uses self-inclusive language. This study also shows how emotional content characteristics moderate this relationship. The additional information provided indicates that while most of the findings are replicated, some results differ across social media platforms, which deserves users' attention.

This article extends research on Internet behavior and social media use by providing insights into how the relationship between self-inclusive language and emotions affects user responses to user-generated content. Furthermore, this study provides actionable guidance for researchers interested in capturing phenomena through the social media landscape.

This paper investigates how two characteristics of language, abstractness vs concreteness and narrativity, influence user engagement in communication exercises on innovation targeted to the general audience. The proposed conceptual model suggests that innovation fits well with more abstract language because of the association of innovation with imagination and distal construal. Moreover, communication of innovation may benefit from greater adherence to the narrativity arc, that is, early staging, increasing plot progression and climax optimal point. These effects are moderated by content variety and emotional tone, respectively.

Based on a Latent Dirichlet allocation (LDA) application on a sample of 3225 TED Talks transcripts, the authors identify 287 TED Talks on innovation, and then applied econometric analyses to test the hypotheses on the effects of abstractness vs concreteness and narrativity on engagement, and on the moderation effects of content variety and emotional tone.

The authors found that abstractness (vs concreteness) and narrativity have positive effects on engagement. These two effects are stronger with higher content variety and more positive emotional tone, respectively.

This paper extends the literature on communication of innovation, linguistics and text analysis by evaluating the roles of abstractness vs concreteness and narrativity in shaping appreciation of innovation.

This paper reports conceptual and empirical analyses on innovation dissemination through a popular medium – TED Talks – and applies modern text analysis algorithms to test hypotheses on the effects of two pivotal dimensions of language on user engagement.

Purpose – The purpose of this chapter is to bring data to suggest that group processes have a biological base, lodged in human neurology as it evolved over the last 7 million years.

Design/methodology/approach – The method for discovering the neurological basis of group processes is labelled evolutionary sociology, and this method revolves around: (1) cladistic analysis of traits of distant ancestors to humans and the great apes, with whom humans share a very high proportion of genes, (2) comparative neurology between the great apes and humans that can inform us about how the brains of humans were rewired from the structures shared by the last common ancestor to humans and apes, and (3) ecological analysis of the habitats and niches that generated selection pressures on the neurology of apes and hominins.

Findings – A key finding is that most of the interpersonal processes that drive group processes are neurologically based and evolved before the brain among hominins was sufficiently large to generate systems of symbols organized in cultural texts remotely near the human measure. There is, then, good reason to study the neurological basis of behavior because neurology explains more about the dynamics of interpersonal behavior than does culture, which was a very late arrival to the hominin line.

Research implications – One implication of these findings is that social scientific analysis of interpersonal processes and group dynamics can no longer assume that groups are solely a constructed process, mediated by culture and social structure. There were powerful selection pressures during the course of hominin evolution to increase hominin sociality and especially group formation, which required considerable rewiring of the basic ape brain. Since groups are not “natural” to apes in general and even to an evolved ape-like humans, it is important to discover how humans ever became group-organizing animals. The answer resides in the dramatic enhancing of emotions in hominins and humans, which shifts attention away from the neocortex to the older subcortical areas of the brain. Once this shift is made, theorizing and research, as well as public views on human sociality, need to be recast as, first, an evolved biological trait and, only second, as a most tenuous and fragile of a big-brained animal using language and culture to construct its social world.

Originality/value – The value of this kind of analysis is to liberate sociology and the social sciences in general from simplistic views that, because humans have language and can use language to construct culture and social structures, the underlying biology and neurology of human action is not relevant to understanding the social world. Indeed, just the opposite is the case: to the extent that social scientists insist upon a social constructionists research agenda, they will fail to conceptualize and perform research on more fundamental forces in the social world, including group dynamics.

Drawing from emotional geography framework promoted by Hargreaves (2000), our research sought to depict the emotional geography of two faculty members who engaged in a virtual teacher professional development (VTPD) sessions during the COVID-19 pandemic. This study aimed to focus on capturing participants’ emotional closeness or distance while they were engaging in VTPD.

This study employed narrative inquiry by exploring three-dimensional narrative inquiry space: temporality, personal-social interaction and place (Clandinin and Connelly, 2000). Following this step, the participants were interviewed online through Zoom meetings and WhatsApp to capture critical incidents of their emotional experience. All collected data were transcribed, and some data from Bahasa Indonesia were translated into English. Member checking was also done several times to ensure the accuracy of the data as well as to avoid misinterpretation. The data were analysed inductively to generate coding categories using systemic functional linguistics (SFL) language appraisal (Martin and White, 2007) and emotional geography parameter (Hargreaves, 2001b).

The findings of the study revealed that both participants experienced greater positive feeling than negative ones. The participants experienced positive feelings such as seriousness, happiness, successfulness and satisfaction. They also experienced negative feelings such as insecurity, unhappiness, dissatisfaction and impatience. Such positive and negative feelings create closeness and distance among participants, mentor and workshop organiser. This study indicates that maintaining positive feelings is a passport to succeed in VTPD.

The study has two limitations. First, its findings cannot be overgeneralised since the analysis was restricted to data gathered from a small number of participants. Second, the scope of investigation was limited in virtual situations.

The present study empirically showed that faculty members need to engage in constructing or maintaining positive emotional bond with the mentor and other participants and create conducive situations to understand their own and others’ emotions (Mayer, 2011). Practically, a mentor in VTPD may ask faculty members to voice and share their emotional experience as an evaluation tool to make VTPD programmes more successful. Future participants can benefit from these findings by engaging in emotional understanding and building a conducive situation during VTPD to develop their academic competence, agency and identity.

While previous research into VTPD in the context of higher education mainly focused on designs, attention to pedagogy of online teacher learning environments, trends toward innovation in teacher collaboration and communities of practice in online settings, the present study specifically looked into how participants emotionally engaged in VTPD, which is inevitably linked to physical, moral, sociocultural, professional and political geographies.

This study examined the impact of an early childhood community-outreach summer camp on teaching single adolescent mothers early communication tools and strategies to support interaction with their infants and toddlers who were language delayed or at risk for language delay. Twenty-two mothers and their children were taught communication strategies through the use of baby signs and Hanen techniques for parents. Pre-post knowledge and skills were assessed. Mothers also completed a post-camp satisfaction questionnaire. Overall, mothers learned the information on baby signs and communication strategies. They were positive about the impact of the camp program activities on the social-emotional and communicative relationship between themselves and their child.

Cognitive computing is part of AI and cognitive applications consists of cognitive services, which are building blocks of the cognitive systems. These applications mimic the human brain functions, for example, recognize the speaker, sense the tone of the text. On this paper, we present the similarities of these with human cognitive functions. We establish a framework which gathers cognitive functions into nine intentional processes from the substructures of the human brain. The framework, underpins human cognitive functions, and categorizes cognitive computing functions into the functional hierarchy, through which we present the functional similarities between cognitive service and human cognitive functions to illustrate what kind of functions are cognitive in the computing. The results from the comparison of the functional hierarchy of cognitive functions are consistent with cognitive computing literature. Thus, the functional hierarchy allows us to find the type of cognition and reach the comparability between the applications.

The purpose of this paper is to report on eight years of piloting an innovative, practical, lifelong learning intervention that improves emotional intelligence in families, schools, communities and workplaces in a unique way: each person gains insights to adjust constructively together to disappointments. “Emotional Logic” identifies a root cause in accumulating complex loss reactions that produces the destructive behaviour, self‐centredness and vengefulness seen in riots and other distress and tension reactions.

“Emotional Logic” is a teachable language technology, with a set of tools that safely maps emotional chaos. From this mapping, a learning plan is generated that guides self‐help action and improves communication at the right emotional level to promote co‐operation between people and prevent recurrences of distress reactions.

An outline of the wide range of piloting studies is given. Self‐respect, honesty, empathy and the capacity to make realistic decisions rapidly improve, leading to personal development with unpredictable outcomes.

Training for front‐line staff, managers and redundant health and social care workers could produce leaders for community‐based “Emotional Logic Learning Clubs” within nine months.

Many young people cover a sense of shame and anxiety with bravado, or they withdraw into an existential depression. Learning Emotional Logic may improve both communication across generations, and understanding of the common humanity between different groups within our one British culture. The new emotional insights could help young people to resist being inappropriately led, and enable them instead to bring assertive order to situations.

The Emotional Logic tools are unique. Each person can safely map their emotional chaos during times of change, and link these feelings to values they had not named before.

The importance of the mutual interaction between consumers and the company in service encounters is widely recognised, but researchers have usually presumed that both parties are able to interact with each other. That is not always the case. If they do not share a common language, it may have consequences for the service encounter. This paper aims to analyze consumer language preferences across four language groups.

Quantitative and qualitative studies are conducted among bilingual speakers of four languages (English/French and Finnish/Swedish) in two countries (Canada and Finland). Study 1 is a quantitative analysis of the degree of importance that respondents in the various language groups attach to the use of their first language in a variety of service encounters. Study 2 is a qualitative examination of the factors that determine the preferences expressed in Study 1.

Use of first language in service encounters is preferred by consumers in all four language groups. However, the reasons for preferring first‐language use differ between countries. Language is shown to have emotional connotations for consumers that go beyond mere communication.

This is the first study of the role of language in service encounters among consumers from different countries.

The service management literature emphasizes the importance of communication, but language difficulties can make communicating in business settings more difficult. The purpose of this paper is to address consumer willingness to communicate in a second language to identity the antecedents that drive consumer language preferences.

The paper presents the findings from two empirical studies in two multilingual countries with a total of 361 adult respondents.

The findings show perceived control to be the strongest antecedent of consumer willingness to communicate in a second language, and identifies second language skills as an antecedent in countries with little political tensions related to language, while political considerations is a strong antecedent in countries where language use is political.

The studies are limited to countries with more than one official language. While multilingual countries make up around two-third of the world's population, future research could test whether the same antecedents are applicable in monolingual societies.

The findings help managers to understand in which situations consumers may be willing to switch language, and in which situations it is important to serve consumers in more than one language.

The paper is the first to draw upon both the service management literature and the sociolinguistic literature to develop and test a model to explain consumer language preferences. This model may help managers to develop strategies for customer service in multilingual markets.

Adopting a brand prominence perspective, this study aims to examine how textual and visual brand elements influence the success of crowdfunding campaigns for aftermarket offerings.

A Python-based Web scraper was used to collect data from 620 crowdfunding campaigns for aftermarket offerings hosted on Kickstarter. The linguistic inquiry and word count application programing interface was then used to analyze the linguistic aspects of these campaigns. A fixed effects regression model was used to evaluate the hypotheses.

Textual and visual brand prominence are positively associated with campaign success. Further, with some variations, both types of brand prominence augment the positive effects of narrative and graphic design elements on campaign success.

This study makes novel theoretical contributions to the literature on branding, crowdfunding and aftermarket products. The results also provide practical insights to aftermarket enterprises on creating compelling crowdfunding campaigns.

By analyzing the direct and synergistic effects of branding, narrative and graphic design elements on crowdfunding success, this study extends various literature streams and identifies several future research opportunities.