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1 – 5 of 5Martina Flörke, Ellen Teichert and Ilona Bärlund
The aim of this study is to analyze future changes of freshwater needs in the electricity production sector and to identify hotspots where future cooling water needs may not be…
Abstract
Purpose
The aim of this study is to analyze future changes of freshwater needs in the electricity production sector and to identify hotspots where future cooling water needs may not be fulfilled.
Design/methodology/approach
To address the goals of this study, a scenario and simulation approach was selected to estimate water availability and water uses in Europe up to 2050. Two SCENES scenarios were selected to cover a wide range of water‐related driving forces including future developments in population, GDP, electricity production, technological and structural changes, as well as climate change.
Findings
Depending on the scenario, water withdrawals in the electricity production would increase by 68 percent or decrease by 33 percent between 2000 and 2050. At the same time, water availability at low flow (Q90) would decrease because of climate change in southern and south‐eastern parts of Europe as well as in Ireland and the UK. Especially in these regions hotspots were identified where water is scarce and where growing water demand promotes water stress that may cause economic losses.
Originality/value
This paper presents hotspots of the thermal electricity production sector in Europe. In these regions water shortages were expected to lead to water stress due to climate change accompanied by increasing water demand for cooling purposes and by competing water use sectors.
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Dirk C. Moosmayer and Alexandre Fuljahn
Cause related marketing (CrM) has gained popularity in Europe within the past decade. Therefore, the authors aim to investigate corporate motive and the fit of a company brand…
Abstract
Purpose
Cause related marketing (CrM) has gained popularity in Europe within the past decade. Therefore, the authors aim to investigate corporate motive and the fit of a company brand with the CrM cause as determinants of CrM campaign success.
Design/methodology/approach
Conjoint analysis is applied to campaign evaluations from 278 students in Germany. Campaigns attached to laptop purchases supporting an African hospital with either medical (low fit) or IT (high fit) infrastructure and were based on altruistic, neutral, or profit‐oriented company motives.
Findings
The authors find that altruistic motives increase consumer evaluations. In contrast to their hypothesis, campaigns are evaluated more positively, when product cause fit is low.
Research limitations/implications
Based on their findings, the authors suggest exploring the fit of CrM campaigns in more detail: future research might explicitly consider the congruence of a CrM donation with a company's product, with the brand's claim and philosophy, and with the supported NPO.
Practical implications
Companies should think twice before using CrM as means of profit maximization. When selecting an adequate cause, attention should be paid to the company brand and to a product's potential impact on society. Moreover, the donation type (money versus product) should be chosen in a way to clearly support the cause and to avoid potential allegation of aiming at an increased distribution of own products.
Originality/value
The authors apply conjoint analysis to corporate motive and cause‐brand fit; this integrated consumer evaluation appears more realistic than most existing studies. Based on their results, the authors develop diverse perspectives on fit in CrM. These may be applied in future research.
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Jennifer L. Cox, Claire Ellen Seaman, Sarah Hyde, Katharine M. Freire and Jacqueline Mansfield
There are growing expectations that students graduating from health courses and current health professionals have some proficiency in using telehealth. However, there is limited…
Abstract
Purpose
There are growing expectations that students graduating from health courses and current health professionals have some proficiency in using telehealth. However, there is limited accessibility to multidisciplinary-based material to meet this need. This paper describes the development of an online telehealth education resource using a co-design approach and the strengths and challenges of embedding authentic learning principles in an open-access online course with a broad target audience.
Design/methodology/approach
The authors first describe the co-design process of the course and discuss the pedagogy underpinning the course design. Then learner enrolment data is discussed to evidence uptake across key characteristics. Finally, the authors assess the efficacy of the co-design approach by analysing feedback collected from learners at the end of the course.
Findings
The course is structured across four modules and comprises interactive content, reflective tasks, case studies and purposefully developed digital material. Responses from the working group and from learner feedback indicate that the course is an authentic and relevant introduction to telehealth practice for both health students and current health professionals, despite some limitations.
Originality/value
This case study demonstrates the value of a co-design process and key learning design choices in online course development to meet the educational needs of learners from broad disciplinary backgrounds, in various stages of learning/understanding of telehealth and/or requiring a practice-based resource in the context of a rapidly changing policy environment.
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India has the biggest number of active users on social media platforms, particularly Twitter. The purpose of this paper is to examine public sentiment on COVID-19 vaccines and…
Abstract
Purpose
India has the biggest number of active users on social media platforms, particularly Twitter. The purpose of this paper is to examine public sentiment on COVID-19 vaccines and COVID Appropriate Behaviour (CAB) by text mining (topic modeling) and network analysis supported by thematic modeling.
Design/methodology/approach
A sample dataset of 115,000 tweets from the Twitter platform was used to examine the perception of the COVID-19 vaccination and CAB from January 2021 to August 2021. The research applied a machine-learning algorithm and network analysis to extract hidden and latent patterns in unstructured data to identify the most prevalent themes. The COVID-19 Vaccine Hesitancy Amplification Model was formulated, which included five key topics based on sample big data from social media.
Findings
The identified themes are Social Media Adaptivity, Lack of Knowledge Providing Mechanism, Perception of Vaccine Safety Measures, Health Care Infrastructure Capabilities and Fear of Coronavirus (Coronaphobia). The study implication assists communication strategists and stakeholders design effective communication strategies using digital platforms. The study reveals CAB themes as with Mask Wearing Issues and Employment Issues as relevant themes discussed on digital channels.
Research limitations/implications
The themes extracted in the present study provide a roadmap for policy-makers and communication experts to utilize social media platforms for communicating and understanding the perception of preventive measures of vaccination and CAB. As evidenced by the increased engagement on social media platforms during the COVID-19-induced lockdown, digital platforms are indeed valuable from the communication perspective to be proactive in the event of a similar situation. Moreover, significant themes, including social media adaptivity, absence of knowledge-providing mechanism and perception of safety measures of the vaccine, are the critical parameters leading to an amplified effect on vaccine hesitancy.
Practical implications
The COVID-19 Vaccine Hesitancy Amplification Themes (CVHAT) equips stakeholders and government strategists with a preconfigured paradigm to tackle dedicated communication campaigns and assess digital community behavior during health emergencies COVID-19.
Social implications
The increased acceptance of vaccines and the following of CAB decrease the advocacy of mutation of the virus and promote the healthy being of the people. As CAB has been mentioned as a preventive strategy against the COVID-19 pandemic, the research preposition promotes communication intervention which helps to mitigate future such pandemics. As developing, economies require effective communication strategies for vaccine acceptance and CAB, this study contributes to filling the gap using a digital environment.
Originality/value
Chan et al. (2020) recommended using social media platforms for public knowledge dissemination. The study observed that the value of a communication strategy is increased when communication happens using highly trusted and accessible channels such as Twitter and Facebook. With the preceding context, the present study is a novel approach to contribute toward digital communication strategies related to vaccination and CAB.
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Ashley Deutsch and Ashton Mouton
This study aims to evaluate how brands communicate with consumers through the COVID-19 pandemic and how messaging has shifted over time. The authors identify a typology drawn from…
Abstract
Purpose
This study aims to evaluate how brands communicate with consumers through the COVID-19 pandemic and how messaging has shifted over time. The authors identify a typology drawn from extant literature and use it to understand how brands shape consumers’ behavior.
Design/methodology/approach
Through a mix of interpretive and thematic analysis, the authors examine 858 US email advertisements and how these messages have evolved throughout the pandemic.
Findings
The authors findings demonstrate brand communication ranges from prosocial to brand messaging and brands employed different strategies at different phases of the pandemic. Specifically, while brands started out emphasizing socially desirable behavior before and directly after a national emergency was declared, COVID-19-related communications shifted to predominantly marketing-related messages later in the pandemic.
Originality/value
This study provides valuable insight into how brands adjust communication strategies through a prolonged cultural trauma and how these messages relate to authenticity, the triple bottom line and a social (versus branded) focus.
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