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Generation Y, children born to baby‐boomers, is widely considered to be the next big generation. Businesses are therefore struggling to find ways to capture a piece of this market. Could cause‐related marketing be the answer? Employs an experimental design to examine how college‐age Generation Y consumers respond to a cause‐related marketing (CRM) offer based on four structural elements. Also examines the potential impacts of socio‐demographic characteristics of participants. The results indicate that a CRM offer is more likely to elicit a more positive response to a disaster cause than an ongoing cause when businesses use non‐transaction‐based and long‐term/frequent support. Finds that females, social science majors, parents’ annual income and previous donation activity have significant impact on the evaluation of a CRM offer. There is a positive relationship between evaluation of a CRM offer and purchase intent toward the offer.

This paper aims to ask how the European Higher Education Area (EHEA) has orchestrated a sustainable development (SD) agenda in its international policy since 2020.

By drawing on theoretical ideas around policy orchestration as a key UN governing strategy and applying them to the analysis of the progression of the SD agenda in the EHEA, the paper conducts a thematic analysis of six recent key EHEA international policy documents and 19 interviews with key Bologna stakeholders in France, Germany and Italy.

The resultant analysis uncovers three overarching key themes that show the EHEA has the capacity to mitigate pitfalls in the UN’s SD agenda; some weaknesses of the UN’s orchestration of SD are translated into weaknesses in the EHEA’s formulation of its SD agenda; and the further development of an SD agenda as an essential direction of EHEA’s work. The paper then goes on to discuss how EHEA policies only mention SD discourse, omit concrete plans for its implementation and keep the very meaning of SD ambiguous throughout international policy documents.

The authors offer three original recommendations that the EHEA should adopt in an attempt to mitigate the issues raised in the run-up to its 2030 deadline for implementing its policies: the EHEA should develop an explicit definition of SD; recognise the Euro-centredness of EHEA policies and open them up to other voices; and cite academic research when developing policy documents.

This study aims to evaluate the use of videoconferencing when conducting multi-disciplinary team (MDT) and handover meetings within an NHS Adult Learning Disabilities Intensive Support Team (IST). The IST have been conducting MDT and handover meetings “virtually” since the start of the COVID-19 pandemic in March 2020, in line with government guidance. It is pertinent to evaluate the effectiveness of using videoconferencing, as the move to flexible, remote working is detailed within the NHS Long Term Plan.

Participants were members of the IST. A mixed methods approach using an online questionnaire collected participant’s views relating to the use of videoconferencing when conducting MDT and handover meetings, in comparison to previous face-to-face meetings. The questionnaire considered five key areas: accessibility, environment and communication, organisation, continuation of care and data protection and confidentiality. Results were collated and analysed.

Improvements were reported relating to accessibility, as the virtual format allowed for easier attendance, provided greater flexibility in attending and inviting key stakeholders. A reduced sense of team connectedness was reported, related to the virtual environment. The majority of participants reported that they wish to continue to have the option to attend meetings virtually in future.

There are no previous papers evaluating the use of videoconferencing within ISTs during the COVID-19 pandemic. This study suggests that the use of videoconferencing to conduct MDT and handover meetings is effective within the IST and highlights points for consideration moving forward.

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

The closing chapter offers additional reflection on two substantial threads which run throughout the volume. Firstly, quality education (SDG4). Contributors to the volume have articulated with varying degrees of explicitness what quality education means in their specific contexts. Complementary perspective is offered in the closing chapter, through the inclusion of personal interpretations from two students in their last but one year of high school in the United Kingdom. The students are reflecting back on a week of work experience in a university and looking forward to their university journey. Amrita Narang has kindly provided a response to these personal reflections, drawing on her experience of learning and working in various national higher education contexts. Aspects the two students highlight resonate with the ethos of entrepreneurial education. An example of entrepreneurial learning in a collaborative Sino-UK higher education venture is therefore included here, showcasing ways in which students can further grow their strengths, with bespoke entrepreneurial mentoring support.

The mentoring thread running throughout the volume is picked up in the final chapter with specific reference to contracting (a staple element of formal mentoring relationships, achieved in complex and subtle ways in informal ones), closure and co-learning. All chapter contributions focus on long-term, ongoing mentoring relationships, in which closure is temporary and is viewed as a stepping stone for subsequent learning opportunities. To facilitate continued learning in readers, the final section in the chapter invites them to pause and reflect, signposting three sources of insight and wisdom for sustainability-oriented lifelong learning and action.

This book has brought together contributions which highlight two very important themes in higher education (HE) – neoliberalism and inclusion. These themes have been examined specifically within the context of the Bologna Process (BP), although the issues raised also speak to other education policy contexts beyond Bologna. These themes are discussed in seven chapters – at the international level and in six different national contexts. At the international level, attention has been paid to tracing the conceptualisation and the evolution of inclusion and neoliberalism in key BP policy documents at different phases of the process (see Chapter 2). At the national level, these themes have been examined within the national contexts of Slovakia, Spain, Turkey, Scotland and Cameroon with different connections and relationships to the European Higher Education Area (EHEA). In this concluding Chapter, we elaborate further on these themes, their relationship to each other based on the case studies covered and explore how inclusion discourses evolved in the neoliberal context of the BP while drawing attention to aspects of the inclusion agenda that require further attention. As the compilation stage of this book coincided with Russia's invasion of Ukraine, we also reflect on the implications of this invasion for social justice and neoliberalism in the BP through actions taken by the EHEA.

This opening chapter introduces the European Higher Education Area (EHEA) and the project for its development – the Bologna Process, and it explains the growth and current structure of the EHEA and the governance of the Bologna Process. It also explains the interest in Bologna beyond the ‘boundaries’ of the EHEA and introduces the idea that Bologna is linked to promoting social justice in higher education while operating in a neoliberal context. The structure of the book is outlined as well.

This paper discusses findings from qualitative research exploring young asylum seekers' (aged 18‐25) definitions and experiences of ‘home’ and ‘belonging’ at a time of transition to adulthood and adjustment to life in a new country. Previous research on refugees and asylum seekers has focused largely on either children or adults, often failing to highlight the particular experiences of those in young adulthood. It will be argued that young asylum seekers of this age have specific needs and experiences associated with the dual transition they face, in both adapting to life in the UK and becoming adults, and the changing support network and entitlements available to them as they go through this process.