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The purpose of this paper is to examine the effectiveness of brand experiences on visitors’ memory formation and their revisit intention to a special event.

This study collected survey data from the Great New England Air Show to examine the soundness of the proposed theoretical model. Data were analyzed with partial least squares–structural equation modeling.

The results indicate an individual’s brand experience in the context of a special event can assist him/her in becoming more involved and finding meaningfulness in the experience, and form greater readiness to store memory of the event. Memory formation triggered by brand experience can help event practitioners anticipate positive behaviors of visitors after the experience.

The results suggest that event marketing managers and decision makers should create strong brand experiences focused on a mix of sensory, affective, intellectual and behavioral messages linked to the larger brand knowledge and memory formation.

The development of a theoretical model explaining brand experience with the purpose of explaining the internalization of brand experience in memory formation was documented and the study validated the brand experience concept in a non-monetary setting.

The purpose of this paper is to illuminate an example of current practices and processes that enable transformation in the workplace in a South African multi-unit hospitality and tourism business, affording previously disadvantaged people the opportunity to advance in the organization and participate in the management and ownership of that organization.

A constructivist grounded theory methodological framework is used for the collection of data, analysis and theoretical development, utilizing Charmaz’s (2006, 2011, 2014) approach in both the collection and analysis of data as well as the theoretical perspective that emerged from the research process. Intensive semi-structured recorded interviews were conducted with the owner and managers of the company. Following transcription of the interviews, multi-level data coding allowed the move from an inductive to an abductive process with theoretical sampling allowing the shift toward conceptual and theoretical development.

Study findings provide insight about the processes and practices that enabled previously disadvantaged people to move into management and ownership of a multi-unit South African hospitality and tourism business. Leapfrogging emerged as a theoretical perspective that provides interpretive understanding of atypical upward employment mobility, i.e. “human leapfrogging.”

While this study is limited to a single hospitality and tourism company in South Africa that is not necessarily typical of other South African businesses, it provides a vivid illustration of the impact that visionary leadership and a genuine desire to “level the playing field” can have on individuals, both personally and professionally, and their wider communities.

Leapfrogging theory in the context of “human leapfrogging” suggests innovative business practices for fast-tracking marginalized individuals out of poverty and provides an urgently needed theoretical perspective for this process.

To the authors’ knowledge, the leapfrogging concept has not previously been applied in the context of atypical employment progression within the corporation, nor has its impact on the corporation and the lives of the affected individuals and their communities been examined.

The purpose of this paper is to explore the social media marketing activities of luxury brands, guided by uses and gratifications theory (UGT). It examines the gratifications sought by millennials, a new core luxury consumer group, and the gratifications obtained when following and connecting with luxury brands.

Online data are gathered from Facebook, Instagram and Twitter accounts of five top luxury brands. In addition, 30 in-depth interviews with millennials, the new generation of luxury consumers, were conducted. Thematic analysis strategy was followed to analyze the data and present the findings.

Luxury brands remain distant and aloof, which helps them to maintain a sense of exclusivity. User activity, ranging from observations to commenting on and liking luxury brand content, leads to the gratification of two types of need: affective and cognitive. Two affective needs that are satisfied by luxury brands’ social media marketing activities are aesthetic appreciation and entertainment. Cognitive needs are satisfied through the functional use of social media as an information source.

Several studies have investigated social media from the perspective of UGT, but this study is the first to investigate the implications of luxury brands’ social media usage with the lenses of UGT.

In the last few years, signs of material excess by organizational and political leaders have often evoked public outcry. The paper aims to argue that there is insight to be gleaned from drawing together strands from the leadership literature with the literatures on moral economy and conspicuous consumption. The premise is that views of leader conspicuous consumption are shaped by their moral economy, the interplay between moral attitudes and economic activities. The paper seeks to juxtapose tales of Cleopatra and Antony's display of wealth with current media accounts to contribute to the leadership literature on ethics, specifically its intersection with power and narrative representation.

The paper adopts an analytic approach, with an international orientation and an interdisciplinary perspective. It acknowledges the role of narrative representation in shaping leadership and the psychological ambivalence with which societies approach their leaders' practices, focus here on desire-disdain and discipline-decadence. Cleopatra and Antony's conspicuous consumption generated a legacy of condemnation for millennia. Drawing from the retellings of their story, four moralizing representations – by Plutarch, Shakespeare, Sarah Fielding and Hollywood – are analyzed and juxtaposed with current media accounts. Altogether, the paper combines the interest in leadership across history with moralizing perspectives on the display of wealth by leaders.

The intersection of the literatures on leadership, moral economy and conspicuous consumption draws together several dynamics of relevance to leadership. First, evaluations of the display of wealth on the part of a leader are contextual: they change across time and place. Second, interpretations of conspicuous consumption involve aesthetic judgment and so sit at the nexus of morality and taste. Third, following tragedies, tales of leader conspicuous consumption offer critics another knife to dig into the fallen tragic hero. Fourth, views of conspicuous consumption are gendered. Last, conspicuous consumption by leaders attracts condemnation through support for social responsibility and sustainability.

The paper establishes a novel articulation between the literatures on leadership, moral economy and conspicuous consumption.

This paper aims to discuss how over the past 180 years, a succession of largely unrelated entrepreneurs of differing capabilities have either created or recognised and exploited opportunities offered by this enduring company, their heritage and brand.

Primary data was provided from discussions with Fabergé experts and the new owners of the brand. Extensive secondary data was also used and analysed.

The original Fabergé creations numbered some 200,000, but their creator is remembered best for 65 unique Imperial (and other) Eggs. Many pieces have survived, although the business disappeared in 1917. Since then, dealers and collectors have intervened symbiotically to protect the brand equity – supported by serendipitous popular cultural interventions – although a series of parallel entrepreneurial but parasitic interventions meant the brand and the original products became separated. This changed in 2007 with new owners acquiring the brand and resurrecting high-end jewellery production with a new business model. Their contemporary journey is both informed and shaped by Fabergé’s tumultuous past.

Reinforces that while a universal theory of entrepreneurship eludes us that these three key elements – opportunity, uncertainty and resources – help explain the related behaviour of a series of different intervening entrepreneurs. This framework is offered for wider use and testing.

Advances the understanding of how entrepreneurs spot and enact opportunity.

Develops a model embracing parasitic and symbiotic interventions in the history of a brand, and a conceptual entrepreneurial model capturing three key elements that explain entrepreneurial behaviour. These being: opportunity seeking and exploitation, addressing uncertainty and deploying appropriate resources.

In this chapter, we explicate the evolution of Canadian corrections, the political, social and judicial realities that have shaped punishment and imprisonment over history. We reveal how such factors continue to leave their mark on the current Canadian federal criminal justice system and its structures of incarceration.

A comprehensive review of accessible literatures detailing the nation’s development of punishment and incarceration is presented. The history of imprisonment is traced up to the current year and the role of penal populism as theorized by Garland (2001) and, later, Pratt (2007) is presented to discern the motivations for the current punitive correctional rhetoric, as well as its impact on conditions of confinement and program implementation in penitentiaries.

Canada’s correctional history is largely shaped by how punishment is defined and how such definitions are influenced by members of society; including victims, perpetrators, politicians and media personalities. The realities of current conditions of confinement have been impacted by social and political pressures that encourage increasingly punitive policies oriented towards ‘tough on crime’ initiatives. Current corrections are characterized by overcrowding, concerns about rehabilitative programming and resource allocation and mental health care.

Recent legislative amendments have solidified a ‘tough on crime’ agenda in Canada, however the process underlying the movement towards the acceptance, even public demand, for such legislative changes remain in need of dissemination; particularly in light of the decades of decreasing crime rates in the country.

Purpose – Trust and justice are generally considered distinct but closely related constructs. Individual perceptions of procedural justice and trustworthiness have been shown to reciprocally influence one another, each independently promoting trust (Colquitt & Mueller, 2007). We consider instances where these may instead diverge: how intentional efforts to build trust may unintentionally erode justice, and how the use of fair procedures may reduce trust.

Approach – We argue that the anomalous divergences between trust and justice are evident only when simultaneously considering judgments at two levels: the interpersonal level (i.e., within dyads inside the team) and the team level (i.e., shared perceptions of all team members).

Implications for research and practice – The unintended effects described in this chapter describe a “dark side” to a number of taken-for-granted practices in organizational life (favor-paying, punishment processes, and approaches to redress). We expect that this chapter should promote new research using the team context to bridge the trust and justice literatures, and provoke a careful reconsideration among practitioners of these approaches.

Originality – We propose three previously overlooked disjunctures between trust and justice. First, we show how procedurally unfair approaches to allocating favors may be beneficial in building dyadic trust between team members. Next, we describe how fair (open and transparent) group processes for punishing perpetrators may erode trust by skewing group members’ perceptions of the prevalence of trust violations. Finally, we describe how the most effective forms of redress at the interpersonal level may provoke perceptions of injustice at the team level.