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This paper aims to examine the experiences of an ecopreneurial venture that was operating before, during and after the 2010-2011 series of earthquakes in Christchurch, New Zealand. The aim is to elucidate on the tension existing between an ecopreneur’s personal green values/ethics and his need to be resilient and do what was necessary to ensure his business’s survival, which was operating before, during and after an extreme event – the 2010-2011 series of earthquakes in Christchurch, New Zealand.

The data are gathered from a longitudinal case study of Just Organic Ltd (an organic fruit and vegetable delivery service) over a five-year period which covers time before and after the earthquakes. Data were gathered via two in-depth face-to-face interviews with the ecopreneur, along with a number of email and telephone follow-ups.

Findings indicate that an extreme event such as an earthquake will inhibit the green values of an ecopreneur as the ecopreneur works to ensure business survival. To continue to operate successfully, the ecopreneur developed a resilient and hardy nature and adapted operational processes to run in a more entrepreneurial fashion. It would seem that holding firmly to green values irrespective of a changed business environment is detrimental to business viability and survivability. The ecopreneur bounced forward, rather than bouncing back from the disaster.

The implications for research, policy makers and ecopreneurs and entrepreneurs in general are discussed. There are lessons to be learned from the experiences of the ecopreneur who is operating Just Organic Limited.

This paper is one of the few that has examined the impact the Christchurch earthquakes had on an existing eco-business. The longitudinal data enable a unique insight into the operational aspects of an eco-business before and after a series of earthquakes.

Ecopreneurs are those entrepreneurs who start for‐profit businesses with strong underlying green values and who sell green products or services. This is an emerging field where research is still in its infancy. Research has been called for to understand the factors that motivate these ecopreneurs to start businesses – and that is the focus of this study. The aim of this paper is to compare the findings with results of extant literature on entrepreneurial motivations.

This study comprises 14 in‐depth case studies of ecopreneurial companies in New Zealand in 2008. Participants were interviewed in a face‐to‐face, semi‐structured format. In total, 88 secondary sources such as media reports, industry statistics, and information from company web sites were also collected.

Ecopreneurs were motivated by five factors: their green values; earning a living; passion; being their own boss; and seeing a gap in the market. Ecopreneurs appear to have quite similar motivations to entrepreneurs in general, aside from their green motivations. They had lower level financial motivations than have been found in prior research on entrepreneurs. The ecopreneurs were primarily pulled into entrepreneurship, which bodes well for their ongoing success. The paper presents a number of contributions to both the ecopreneurship and entrepreneurship literatures.

The small sample is a potential limitation and the country context may also influence the findings.

This is one of the largest samples of ecopreneurs to date. Given the emerging nature of the field of ecopreneurship, this study's conclusions require further research and testing. A total of 11 such suggestions for future research are made.

The purpose of this paper is to examine some of the key contextual, personal development and research issues facing micro-ecopreneurs in the UK food industry.

Key literatures and definitions are examined concerning the role of an ecopreneur, as well as the nature of ecopreneurship. Contextual ideas are drawn from arguments concerning the triple bottom line, and economic versus social and ethical trade-offs, as well as a closer examination of the UK food industry and future trends.

The UK eco-enterprise market has been growing and dynamic. However, micro-ecopreneurs in the UK food sector are now faced with numerous trade-offs and challenges, not least in terms of educating consumers, overcoming difficult market situations, and gaining access to venture capital. In the absence of widespread data, there have been calls for further research to clarify fundamental conceptual questions, such as: What are the long-term sustainability trends for ecopreneurship in the UK food industry? How will ecopreneurs deliver high-quality produce alongside demands for cheaper and more processed foods, commonly found in many UK supermarkets? What motivations, personal development skills and managerial qualities are required from future micro-ecopreneurs for long-term success in a highly competitive sector?

The authors direct future researcher attention to the key managerial and personal development issues facing many small business ecopreneurs.

This commentary is intended to explore broad issues and ask pertinent questions, in light of the harsh economic realities in 2013, experienced by many smaller UK ecopreneurs.

Business entrepreneurs contribute to socio‐economic development and change through their commercial enterprises. Enterprising individuals seeking to change society or address social issues through an organized initiative have often been referred to as social entrepreneurs. The past decade has witnessed the emergence of a new breed of eco‐conscious change agents who may be called ecological entrepreneurs (ecopreneurs for short). This paper focuses on the strategies developed by six grassroots ecopreneurs drawn from two Indian states, Gujarat and Maharashtra, in the field of alternative agriculture. The cases in this sample consist of individuals who try to diffuse innovations developed by themselves. The paper also explains the conceptual differences between two types of ecopreneurs and provides the theoretical sampling frame; it discusses the research objectives and methodology and presents the ecopreneurs and their efforts at diffusing their eco‐friendly ideas and innovations. Finally, the paper focuses on two important barriers to ecopreneurship, describes the strategies used to overcome these barriers and draws conclusions.

This article explores value-based motivations to adopt ecological entrepreneurship (ecopreneurship) practices and investigates how intersections of social identities such as gender, religion and ethnicity influence these motivations.

The study uses primary data from field observations, social media analysis and semistructured in-depth interviews with 16 owner-managers of small and medium enterprises (SMEs) in the Indonesian craft sector.

The findings show that self-enhancement, conservation and self-transcendence values motivated the entrepreneurs to adopt ecopreneurship practices. Furthermore, the intersections of identities also tended to influence the entrepreneurs' motivations to adopt ecopreneurship practices.

The sample was limited to the Indonesian craft sector. However, the study has furthered one’s understanding of how values motivate ecopreneurship behavior. Conservation values were added to the values known to influence proenvironmental behavior. Furthermore, Schwartz's value theory, strongly associated with Western, individualistic, culture is suggested to be adapted. In Asian – collectivist – cultures, the values driving the entrepreneur are often more community-oriented than individualistic.

This study recommends policymakers to create more inclusive policies to foster the acceleration of sustainable development by equitably including both genders and encourages them to promote local culture, which motivates entrepreneurs in the craft sector to adopt ecopreneurship practices.

The study contributes to the entrepreneurship literature, particularly to the fields of gender and ecopreneurship, by considering the intersections of identities of the ecopreneurs. A research agenda for ecological entrepreneurship and family business researchers is provided.

Moralized markets are economic markets in which moral aspects are explicitly used to legitimize decisions. Companies involved in such markets have to cope simultaneously with opposing logics: While they strive for economic growth, their existence is bound to their moral integrity, too. This chapter investigates how ecopreneurs manage this inherent conflict of moralized markets. Based on interviews, documentary analysis and sample purchases, an empirical case study highlights the example of well-renowned ecopreneurial dairies distributing their milk via ecologically disreputable discount stores. By looking into the related struggle between moral and economic expectations, the chapter sheds light on one particular coping strategy: The tacit creation and maintenance of separate fields for moral and economic logics. This strategy of fragmentation is referred to as ‘double game.’ The study emanates from competing logics approaches to hybrid organizations by adopting a field theoretical, Bourdieusian perspective. Its explicit focus on opposing logics and on coping strategies that go beyond reconciliation opens up new perspectives for both sustainability and organization studies.

The purpose of this paper is to explore how big-picture sustainability strategies are translated into tangible product development efforts. The authors assert that most sustainable products currently remain confined to niche markets and do not permeate the mainstream. The authors propose that there is a missing link between strategic sustainability goals and operational product development initiatives. The authors establish a path to bridging this gap.

The manuscript is based on a qualitative research design with a sample of 32 companies. Data were collected from semi-structured interviews with product developers as well as secondary data analysis.

The authors delineate three empirically derived approaches firms from the sample pursue to develop sustainable products. The authors identify a phenomenon that the authors’ call the fallacy of trickle-down product sustainability. The authors find that only one of the three approaches – codification – is equipped to successfully turn strategic sustainability targets into authentic sustainable products.

This study provides an actionable guide to executives and product developers with respect to bridging the gap between often elusive sustainability aspirations and tangible product improvements via the process of rigorous codification.

This study provides a novel and unique perspective into strategy, sustainability and product development. The authors synthesize the extant literature on sustainable product development, juxtapose the emergent structure with primary interview data, and elaborate the resource-based view (RBV) to provide theoretical and practical implications. The authors establish scalability as the missing RBV capability of many attempts toward mass–market compatibility of more sustainable products.

The purpose of this paper is to extend research into social and ecological entrepreneurship. It aims to examine how ecopreneurs can create an economically viable business whilst retaining their core environmental and social values.

An exploratory approach within the phenomenological research paradigm. Single case study of Green‐Works triangulating data collection – semi structured interviews, micro‐ethnography and document analysis. Inductive approach.

A strong link is identified between entrepreneurialism and environmentalism. The entrepreneurial flair of the CEO enables the pursuit of environmental, social and economic goals. The success of the Green‐Works business model stems from the business's symbiotic relationships: firstly with large corporate bodies, which are keen to quantify their CSR efforts; secondly, with the community and social partners, who provide employment and training for disadvantaged people and a route to relatively risk free growth; and thirdly, with government and social institutions, which provide special concessions and support. The strong economic foundations of the model provide sustainability for the environmental and social objectives of the organisation.

Research restricted to one UK case study – a model that has evolved in part through policies and business trends specific to the UK. Further research should compare this business model with other social enterprises within the UK and other countries.

Provides a practical framework for social and green entrepreneurship. Of interest to ecopreneurs and social enterprises seeking economic sustainability; to governments, wishing to promote CSR, environmentalism and social enterprise; and to corporate organisations wishing to demonstrate a quantitative contribution to the environment and society.

Demonstration of natural fit between environmentalism and entrepreneurialism. Presentation of business model offering economic sustainability for environmental and social enterprises.

This is the application of the Entropy and TOPSIS model to assess the eco-efficiency of European financial institutions using environmental, social, and governance (ESG) strategies. The aim is to categorize financial institutions based on key factors such as environmental training and management and to examine the alignment between ideal ESG performance and eco-efficiency.

The study uses environmental, social, and governance (ESG) strategies to identify and categorize eco-entrepreneurs in European financial institutions. The study utilizes data to examine the structure between environmental training, effective management practices, and the green performance of financial institutions.

The study shows that European financial institutions exhibit varying degrees of eco-efficiency as assessed using the Entropy and TOPSIS model applied to ESG strategies. Surprisingly, the study found that institutions with a high ESG performance do not always match those with the highest eco-efficiency.

They emphasize the need for financial institutions to align their operations with sustainable practices. This research provides insights to increase eco-efficiency and improve the ESG performance of financial institutions. It also informs policy and decision-making in these institutions in relation to environmental training and management practices, contributing to the wider dialogue on sustainable finance.

This indicates a discrepancy between ESG ratings and actual eco-efficiency, emphasizing the need to reassess the ESG framework. The study findings are crucial for aligning financial institutions with sustainable practices and improving the effectiveness of the ESG framework, especially for institutions at the lower end of the eco-efficiency spectrum.

Eco-entrepreneurship has emerged as an intensively debated topic over the last few years with a recent upsurge of writing in the field. At the same time, the debate on this topic has moved increasingly from journals focused on environmental management (Schaltegger, 2002) to mainstream business journals (Cohen & Winn, 2007; Dean & McMullen, 2007). The topic of eco-entrepreneurship lies at the nexus of innovation, concern for the environment, and entrepreneurship. Yet, most contributions to date remain conceptual or focus on reporting case studies (Schaltegger, 2002; Schaltegger & Petersen, 2001). Rarely found are results and analyses of larger-scale empirical surveys on the topic, and it is this gap in the literature that this chapter addresses.