An ecopreneur’s growing resilience after a series of earthquakes
Journal of Enterprising Communities: People and Places in the Global Economy
ISSN: 1750-6204
Article publication date: 13 March 2017
Abstract
Purpose
This paper aims to examine the experiences of an ecopreneurial venture that was operating before, during and after the 2010-2011 series of earthquakes in Christchurch, New Zealand. The aim is to elucidate on the tension existing between an ecopreneur’s personal green values/ethics and his need to be resilient and do what was necessary to ensure his business’s survival, which was operating before, during and after an extreme event – the 2010-2011 series of earthquakes in Christchurch, New Zealand.
Design/methodology/approach
The data are gathered from a longitudinal case study of Just Organic Ltd (an organic fruit and vegetable delivery service) over a five-year period which covers time before and after the earthquakes. Data were gathered via two in-depth face-to-face interviews with the ecopreneur, along with a number of email and telephone follow-ups.
Findings
Findings indicate that an extreme event such as an earthquake will inhibit the green values of an ecopreneur as the ecopreneur works to ensure business survival. To continue to operate successfully, the ecopreneur developed a resilient and hardy nature and adapted operational processes to run in a more entrepreneurial fashion. It would seem that holding firmly to green values irrespective of a changed business environment is detrimental to business viability and survivability. The ecopreneur bounced forward, rather than bouncing back from the disaster.
Research limitations/implications
The implications for research, policy makers and ecopreneurs and entrepreneurs in general are discussed. There are lessons to be learned from the experiences of the ecopreneur who is operating Just Organic Limited.
Originality/value
This paper is one of the few that has examined the impact the Christchurch earthquakes had on an existing eco-business. The longitudinal data enable a unique insight into the operational aspects of an eco-business before and after a series of earthquakes.
Keywords
Acknowledgements
An earlier version of this paper was presented at the SEAANZ conference (Small Enterprise Association of Australia and New Zealand) in July 2014, Sydney, Australia. The authors want to thank Julian McKeefry for his cooperation with the study, and Alexandra Coats, who was a research assistant at the time of the first interview.
Citation
Kirkwood, J., Dwyer, K. and Walton, S. (2017), "An ecopreneur’s growing resilience after a series of earthquakes", Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 11 No. 1, pp. 129-148. https://doi.org/10.1108/JEC-12-2014-0028
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited