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The chapter investigates factors shaping convenience orientation in the 21st century as well as present-day barriers to the consumption of food and non-food convenience products.

A qualitative research approach with two kinds of data triangulation is used. Multiple key informants (marketing managers and consumers) allow a consideration from different angles and multiple methodologies (in-depth and focus group interviews) help to gain deeper insights into the topic.

Convenience orientation comprises dimensions that were previously not considered in marketing research. In addition to the known factors time and effort saving, consumers buy convenience products because of the flexibility they provide. Moreover, concerns for health, environment, and quality are important barriers that prevent consumers from buying and consuming convenience products.

Our results suggest that factors increasing and decreasing convenience consumption depend at least partly on the product category. Future research should integrate various other product groups to further explore domain-specific convenience orientation.

The conceptualization of convenience orientation offers important implications for new product development as well as for the design of the marketing mix. For instance, existing barriers could be overcome by improving transparency or meeting environmental concerns.

The chapter reveals the factors shaping the consumption of convenience products. The presented findings are important to academics researching convenience consumption and practitioners producing and distributing convenience products.

The positive relationship between household poverty and child labor decisions need not to be generalised across different types of works and geographical regions. This chapter studies this relationship using the 2004 Malawi Integrated Household Survey data. The study attempts to identify the influence of exogenous change in household consumption on child labor decisions by using consumer durable goods as an instrument. These findings show that child labor was most prevalent and intensive in domestic work, but significant negative relationships between household consumption and child labor supply are only found in unpaid market work. These findings support both poverty reduction and awareness campaigns as child labor eradication strategies. Promotion of non-labor intensive income sources also seems to be an attractive policy option.

A significant portion of academic research on marketing strategy focuses on how national brands of repeat-purchase goods are managed or should be managed. Surprisingly little consideration is given in this tradition to the extended role of geography, i.e. distance and space. For instance, manufacturers of brands in non-durable product categories are well aware of the fact that their national brands perform very different across domestic U.S. markets. This holds even for product categories with limited product differentiation. In this chapter, we outline various processes through which the influence of geography on performance of national brands materializes. We discuss a number of alternative explanations for the emergence and sustenance of spatial concentration of market shares. Several of these explanations are modeled empirically using data from the United States packaged goods industry. This chapter closes with avenues for further academic research on spatial aspects of the growth of new products.

Purpose – This paper utilizes the perspective of abundance, rather than scarcity, to understand economies of cities. It also proposes that the earliest urban centers were attractive places of settlement because they represented a greater variety of jobs and objects compared to the rural countryside.

Design/methodology/approach – The evolutionary trajectory of our species indicates that humans sought out abundance in their natural environments as early as a million years ago. People also deliberately replicated conditions of abundance through the manufacture and discard of large quantities of repetitive objects, and through the “waste” of usable goods. The development of urban centers 6,000 years ago provided new opportunities for both production and consumption and an abundance of diverse goods and services. These processes are analogous to contemporary economists’ views of abundance as a desirable principle and Chris Anderson's view of the Long Tail as the explanatory mechanism for the production and consumption of goods when greater distribution becomes possible.

Social implications – Today, cities are growing very rapidly despite objectively deleterious conditions such as crowding, pollution, competition, and disease transmission. By recognizing the “pull” factors of consumption and opportunity, researchers can expend their energies to mitigate the negative effects of cities’ inevitable growth.

Originality/value – Prior archaeological and contemporary analyses of cities have focused on the role of the upper echelons of the political and economic hierarchy; in contrast, this “bottom-up” approach addresses the attractions of cities from the perspective of ordinary inhabitants.

The paper published below was prepared by Taylor Ostrander for Frank Knight’s course, Economic Theory, Economics 301, during the Fall 1933 quarter.

Forecasts from dynamic factor models potentially benefit from refining the data set by eliminating uninformative series. This paper proposes to use prediction weights as provided by the factor model itself for this purpose. Monte Carlo simulations and an empirical application to short-term forecasts of euro area, German, and French GDP growth from unbalanced monthly data suggest that both prediction weights and least angle regressions result in improved nowcasts. Overall, prediction weights provide yet more robust results.