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This study aims to conceptualize, rethink and systematize methods used for measurement and evaluation (M&E) corporate communication.
Abstract
Purpose
This study aims to conceptualize, rethink and systematize methods used for measurement and evaluation (M&E) corporate communication.
Design/methodology/approach
The reflection is based on 462 key English-language books and papers devoted to M&E in the fields of corporate communication and public relations from the 1970th to 2023. Keywords in the titles and abstracts found the necessary materials. A critical analysis of the central concepts, models and methods described in the literature was conducted. As a result, a new model that unifies and structures the M&E toolkit is proposed for discussion.
Findings
Despite the significant contribution to developing a wide range of M&E models, they are still not perfect and universal. In addition, this system of approaches is continuously self-evolving and changing under the influence of digital innovations, so it requires steady rethinking and updating. On the other hand, most previous studies focused on communication management processes, losing focus on communication aspects. This led to the need for an alternative view based on proven theories to fill this gap. The proposed model combines quantitative and qualitative M&E methods for the five main components of corporate communication (communicator, audience, content, channels and result), covering a wide range of tools, from statistical and sociological research to big data analysis and neuro research.
Originality/value
This work contributes to developing the M&E theory of corporate communication, systematizing existing methods and opening new research perspectives. From a practical point of view, companies can use the presented approach for a more accurate and objective internal evaluation of the main components of corporate communication.
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Emmanuel Dele Omopariola, Abimbola Olukemi Windapo, David John Edwards, Clinton Ohis Aigbavboa, Sunday Ukwe-Nya Yakubu and Onimisi Obari
Previous studies have postulated that an advance payment system (APS) positively impacts the contractor's working capital and is paramount to ensuring an efficient and effective…
Abstract
Purpose
Previous studies have postulated that an advance payment system (APS) positively impacts the contractor's working capital and is paramount to ensuring an efficient and effective project cash flow process. However, scant research has been undertaken to empirically establish the cash flow performance and domino effect of APS on project and organisational performance.
Design/methodology/approach
The epistemological design adopted a positivist philosophical stance augmented by deductive reasoning to explore the phenomena under investigation. Primary quantitative data were collected from 504 Construction Industry Development Board (CIDB) registered contractors (within the grade bandings 1–9) in South Africa. A five-point Likert scale was utilised, and subsequent data accrued were analysed using structural equation modelling (SEM).
Findings
Emergent findings reveal that the mandatory use of an APS does not guarantee a positive project cash flow, an improvement in organisational performance or an improvement in project performance.
Practical implications
The ensuing discussion reveals the contributory influence of APS on positive cash flow and organisational performance, although APS implementation alone will not achieve these objectives. Practically, the research accentuates the need for various measures to be concurrently adopted (including APS) towards ensuring a positive project cash flow and improved organisational and project performance.
Originality/value
There is limited empirical research on cash flow performance and the domino effect of APS on project and organisational performance in South Africa, nor indeed, the wider geographical location of Africa as a continent. This study addresses this gap in the prevailing body of knowledge.
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Khaled Saleh Al-Omoush and Nawaf Salem Alghusin
This study aims to examine organizational and social capital’s impact on adopting social media analytics (SMA) in the banking sector. It also explores the effects of SMA on…
Abstract
Purpose
This study aims to examine organizational and social capital’s impact on adopting social media analytics (SMA) in the banking sector. It also explores the effects of SMA on competition analysis and Fintech innovation. Moreover, the study investigates the mediating impact of competition analysis on the relationship between SMA and Fintech innovation.
Design/methodology/approach
Data were collected from 284 respondents and analyzed using the SEM-PLS path modeling technique.
Findings
The findings confirm a significant role of organizational and social capital in adopting SMA. This study also indicates a significant impact of SMA on competition analysis and Fintech innovation. Moreover, it reveals a significant mediating impact of competition analysis on the association between SMA and Fintech innovation.
Originality/value
This study provides invaluable contributions for both academic and banking industry professionals. The study aimed to fill the literature gap, where there is a lack of an integrated framework examining how organizational capital, social capital, SMA and competition analysis interact to create Fintech innovations in the banking sector. It also offers novel implications to banking sector stakeholders, providing them with a thorough understanding of SMA’s importance and pivotal role and the drivers of finding innovative Fintech solutions.
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Paul Chipangura, Dewald van Niekerk, Fortune Mangara and Annegrace Zembe
This study aimed to address the underexplored domain of organisational vulnerability, with a specific focus on understanding how vulnerability is understood in organisations and…
Abstract
Purpose
This study aimed to address the underexplored domain of organisational vulnerability, with a specific focus on understanding how vulnerability is understood in organisations and the underlying pathways leading to vulnerability.
Design/methodology/approach
This study utilised a narrative literature review methodology, using Google Scholar as the primary source, to analyse the concepts of organisational vulnerability in the context of disaster risk studies. The review focused on relevant documents published between the years 2000 and 2022.
Findings
The analysis highlights the multifaceted nature of organisational vulnerability, which arises from both inherent weaknesses within the organisation and external risks that expose it to potential hazards. The inherent weaknesses are rooted in internal vulnerability pathways such as organisational culture, managerial ignorance, human resources, and communication weaknesses that compromise the organisation’s resilience. The external dimension of vulnerability is found in cascading vulnerability pathways, e.g. critical infrastructure, supply chains, and customer relationships.
Originality/value
As the frequency and severity of disasters continue to increase, organisations of all sizes face heightened vulnerability to unforeseen disruptions and potential destruction. Acknowledging and comprehending organisational vulnerability is a crucial initial step towards enhancing risk management effectiveness, fostering resilience, and promoting sustainable success in an interconnected global environment and an evolving disaster landscape.
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Corporate changes not only impact the firms involved but also have consequences for their ecosystems. However, the existing literature on ecosystem change is limited. This paper…
Abstract
Purpose
Corporate changes not only impact the firms involved but also have consequences for their ecosystems. However, the existing literature on ecosystem change is limited. This paper describes and discusses the interconnected patterns between corporate and ecosystem change, shedding light on the various forms these changes take.
Design/methodology/approach
The empirical part of the paper is based on the case study of two previously merged organizations' separation.
Findings
The paper reveals intensifying and dissipating change patterns, illustrating the linkages between rapid and gradual corporate and ecosystem changes within and across various ecosystem spheres. Three spheres are conceptualized: sphere of control, sphere of interdependency and sphere of negotiation, each indicating a separate change pattern.
Originality/value
The contribution of this paper lies in its discussion on interconnected corporate and ecosystem changes, offering valuable insights for situating corporate change within the ecosystem and establishing a vocabulary for ecosystem change. Moreover, through the empirical study of a corporate divorce, the paper enhances our understanding of this specific form of change.
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Lúcio Guimarães Moscareli, Mathias Schneid Tessmann, Lucas Souza Beppler and Régis Augusto Ely
This paper aims to investigate the effects of macroprudential policies in Brazil on the banking sector.
Abstract
Purpose
This paper aims to investigate the effects of macroprudential policies in Brazil on the banking sector.
Design/methodology/approach
Autoregressive models with distributed lags (ADL) are estimated to verify whether such regulatory measures affected the volume of credit, the banking spread and the concentration index of the five largest Brazilian banks. In addition to the variables of interest, monthly macroeconomic data from 2011 to 2021 are considered.
Findings
Our results suggest that macroprudential policies are effective in reducing credit volume. More importantly, our findings highlight two possible adverse effects of these instruments. Firstly, macroprudential tightenings are associated with increases in bank spread. Secondly, tightening measures contribute to increasing bank market concentration.
Originality/value
These findings are useful for the scientific literature that investigates the regulation of the financial system by providing empirical evidence of the effects of Brazilian macroprudential measures on investors, policymakers and other economic agents whose well-being is associated with economic stability.
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Mohammad Saud Khan and Sehar Zulfiqar
Drawing on broaden and build theory and the job demands–resources (JD–R) perspective, this study aims to test a moderated mediation model to explain the mediating effect of…
Abstract
Purpose
Drawing on broaden and build theory and the job demands–resources (JD–R) perspective, this study aims to test a moderated mediation model to explain the mediating effect of knowledge sharing behavior and the moderating role of perceived organizational obstruction on the dynamics of work engagement and creative effort.
Design/methodology/approach
Data from 497 banking service employees constitute the sample of the study, and PROCESS macro in Statistical Package for the Social Sciences (SPSS) was used to test the hypotheses.
Findings
The positive impact of work engagement on creative effort is mediated by knowledge sharing behavior and the direct effect of work engagement on creative effort and the mediating effect of knowledge sharing behavior are contingent on perceived organizational obstruction. These effects were weaker for employees who experienced high perceived organizational obstruction.
Originality/value
This work unfolds how and when work engagement impacts the creative efforts of banking sector employees, highlighting when engaged work matters the most. It provides bidirectional richness at the intersection of knowledge management and creativity literature by focusing on the banking industry of a developing country.
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José Arias-Pérez, Carlos Alberto Frantz dos Santos, Juan Velez-Ocampo and Aurora Carneiro Zen
The objective of this article is to analyze the mediating role of innovation capability—both radical and incremental—between technological turbulence and digital innovation…
Abstract
Purpose
The objective of this article is to analyze the mediating role of innovation capability—both radical and incremental—between technological turbulence and digital innovation ecosystem performance, considering the impact of cross-organizational knowledge sabotage. Despite the enthusiasm surrounding digitization, the high failure rate (80%) of digital transformation projects has received limited attention. This alarming statistic indicates a potential rise in opportunistic behaviors within organizations. We hypothesize that employees seeking to reduce the risk of being displaced by digital technologies, may not only hide knowledge, as previously observed, but also engage in knowledge sabotage by disseminating inaccurate information during the co-creation of digital innovations within the digital innovation ecosystem.
Design/methodology/approach
The study employed structural equation modeling to examine moderated mediation using survey data collected from 148 firms, mainly from sectors of high to medium levels of digital intensity.
Findings
The most significant finding indicates that cross-organizational knowledge sabotage considerably reduces the only mediating effect, namely that of incremental innovation capability.
Originality/value
Our study presents a novel perspective by investigating the phenomenon of cross-organizational knowledge sabotage. Unlike prior research, which primarily identified the existence of knowledge hiding, our findings suggest that employees are not only willing to withhold information but also to disseminate inaccurate information to external partners. Consequently, our research extends the boundaries of the existing knowledge field by demonstrating that cross-organizational knowledge sabotage has repercussions that extend beyond intra-organizational impacts, as previously recognized. It also adversely affects the outcomes of collaborative work within the digital innovation ecosystem.
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Academic libraries are having to reconsider personnel, collections, space, and budget. This paper provides examples of how rightsizing opportunities in those areas can be…
Abstract
Purpose
Academic libraries are having to reconsider personnel, collections, space, and budget. This paper provides examples of how rightsizing opportunities in those areas can be approached in a positive way.
Design/methodology/approach
Librarians at a small, rural, public university library approached rightsizing as an opportunity to shape the library in positive ways. This paper provides a reflection on those efforts in personnel, collections, space, and budget that have taken place over the past decade at this university, and highlights how the library’s role as the driver of these changes helped foster a positive culture.
Findings
This paper explains the ways the library is viewed both internally and externally as a more student-focused service and location. Examples in this paper may provide ideas for other libraries to utilize in their rightsizing efforts.
Originality/value
Historically, this library encountered forced cuts due to lower than anticipated enrollments and reduced funding from the state. This contributed to low morale and understandably defensive attitudes; however, these did not serve the library well. Post 2013, the library transitioned to a self-initiated approach to making changes. Some of these changes came about due to stagnation in budgets while others can be attributed to changes in staff due to retirements and new hires. Through this shift to proactive rightsizing, our library team has recognized we are adaptable and nimble. This has benefitted morale and helped the library grow a positive reputation on campus.
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Guo Cheng, Xiaoyun Han, Weiping Yu and Mingli He
Oppositional brand loyalty poses a challenge to the management of virtual communities. This study aims to categorize these loyalty behaviors into positive (willingness to pay a…
Abstract
Purpose
Oppositional brand loyalty poses a challenge to the management of virtual communities. This study aims to categorize these loyalty behaviors into positive (willingness to pay a price premium and brand evangelism) and negative (schadenfreude and anti-brand actions) dimensions. It then explores how customer engagement and moral identity influence these dimensions in the context of brand competition.
Design/methodology/approach
Structural equation modeling was conducted to analyze the main and moderating effects, using survey data obtained from 498 valid responses out of a total of 636 responses from Xiaomi's virtual communities.
Findings
The results indicate that customer engagement significantly influences all four dimensions of oppositional brand loyalty. The relationship between customer engagement and brand evangelism is notably stronger among customers with a strong moral identity. Conversely, the effects of customer engagement on schadenfreude and anti-brand actions are attenuated for these customers.
Originality/value
Anchored in theories of brand tribalism, social identity and brand polarization, this study bifurcates oppositional brand loyalty into directions of preference and antagonism, empirically showcasing moral identity's moderating effect. It contributes to the literature on antagonistic loyalty and moral identity, offering strategic insights for companies to navigate schadenfreude and anti-brand actions in online communities.
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