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This chapter reports on the results of extensive research into the role of performance measurement and management control systems in increasing both incremental and breakthrough innovation in large organizations. It includes both business model and technology innovation and is based on extensive large sample survey research and field research with leading global corporations.

The research extends the common exploration/exploitation discussion and describes an “innovation paradox” where the factors that have led to many companies’ successes in achieving organizational excellence and profitability through cost savings and various incremental improvements are the same factors that have inhibited them from developing needed breakthroughs. The chapter also discusses how achieving breakthrough innovation is significantly different in top down versus bottom up organizational designs and systems. The critical role of management control and performance measurement systems is described.

The research provides a new model to achieve breakthrough innovation in large, established corporations. It provides a description and the details of a process – “the Startup Corporation” – that can be implemented in corporations to bring together the benefits of small startups with the benefits of large established companies that have significant resources, networks, and systems to achieve success. By combining these strengths, large established companies can succeed in achieving breakthroughs where they have often failed.

This research over two decades has provided new insights on the differences in the needed management control and performance measurement systems to succeed in breakthrough innovation in addition to the incremental innovation that is so common in large organizations.

A corporate innovation strategy implies that a firm’s strategic intent is to continuously leverage entrepreneurial opportunities for growth- and advantage-seeking purposes. Corporate innovation has gained greater research attention with a focus on the factors that influence an organization’s willingness to initiate and sustain an innovation strategy. In the current disruptive age, firms acknowledge the importance of corporate innovation (also referred to as corporate entrepreneurship) as the critical element for sustained competitive advantage in the global economy. Yet, it has been reported that many organizations struggle with the actual implementation of an innovative strategy. While there are key challenges that must be addressed by today’s corporate innovative leaders in this age of disruptive innovation, many of today’s technological companies are finding success in reaching for the future. As research on corporate innovative activity has evolved, there is still a need to examine some of the latest innovative developments with the technological sector since they are regarded as leading this disruptive age. This chapter examines the most recognized companies in the technological space and discusses their newest explorations. In addition, a framework is presented to illustrate similarities and differences in their approaches to corporate innovation activity.

In this paper, we investigate how digital technology disruptors and the incumbents who stand to be disrupted by them frame their arguments to transform or sustain existing institutional frameworks to enable or deter the market entry of these technologies. Using a longitudinal, comparative case analysis of three digital technologies – namely, voice over Internet protocol (VoIP), cloud antenna, and over-the-top (OTT) technologies – we explore how stakeholders use public interest frames for this purpose. We find that entrepreneurs use three specific frames to drive institutional change for the successful adoption of digital technologies in the presence of established incumbents and powerful regulators: frames that emphasize the broad public appeal of the new digital technology; frames that emphasize efficiency, democracy, and technological advancement; and frames that emphasize present as well as future benefits to the public. We find that constructing interpretations of what serves the public interest is the primary tactic used by disruptors to gain market entry, and an equally popular weapon for incumbents to block the entry of new digital technologies. These interpretations lead to a framing contest aimed at influencing regulators and obtaining a more favorable institutional environment. Our empirical findings illustrate that new digital technologies themselves are not the sole contributors to institutional change. Rather, institutional outcomes associated with the introduction of new digital technologies are shaped by how disruptors and incumbents use public interest frames and how regulators react to these frames.

Using materials drawn from San Francisco and Stockholm, this chapter assesses the extent to which recent efforts to upgrade transport services through smart mobility technologies have advanced short- or long-term urban policy aims in the arena of transport governance for sustainability. We argue that positive governance impacts depend largely on degrees of coordination and oversight. Our findings suggest that these aims are not going to be easily met by a network of competing private firms or individuals using smart technology to achieve their own singular trip priorities. Stated in the lingo of social science, the smart mobility transition will produce a ‘collective action problem’ if it remains in the hands of individual firms without some larger territorial and service coordination by governing authorities. To counter this possibility, we argue that transparent implementation processes involving multiple stakeholders will offer the best opportunity for ensuring that smart technology innovations will become a means for expanding governance capacity.

The tourism and hospitality sector in twenty-first century becomes technology driven. Technology application in those sectors is strategic and demand driven. It facilitates tourism and hospitality marketing; destination promotion and imaging makes the services innovative, turns the interaction between industry and its consumers better than ever before, and enables the industry to cope with neo-competitive environment. Changes occur too in tourists’ demand, choices, and consumption patterns with the advent of e-mobility. Thus shifts within the paradigm of tourism and hospitality practices are perceived overtly. This chapter will study the expanse of technology application within those sectors, endeavour to develop a conceptual frame; and review the shifts and impacts that appear out of technology and those sectors interactions.

Disruptive technologies are accelerating global growth. Artificial intelligence (AI) has the potential to transform the idea of delivering value to end users. On the other hand, the growth of Industry 5.0 has given rise to the concept of humanizing technology, and AI is a promising technology with the potential to contribute to business success. Nevertheless, the idea of value creation in the field of AI is novel, so it is necessary to define the meaning of value by understanding the context of AI applicability in different environments and industries. In this chapter, the author uses the Scientific Procedures and Rationales for Systematic Literature Reviews (SPAR-4-SLR) procedure to conduct an SLR that provides interesting insights into the focus, industries, and methodologies and approaches used in existing research. Following the initial literature review on the state of the art of AI and value creation, the author also offers a reflection on the strategic implications of AI in the field of marketing, postulating a macrovalue creation framework that addresses the existence of implications on three different levels: emerging markets, Sustainable Development Goals, and adoption issues. Therefore, this chapter examines the value creation perspectives of AI to understand the current research focus and future directions.