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A Practitioner Review of Technological Firms’ Success in Corporate Innovation

The Challenges of Corporate Entrepreneurship in the Disruptive Age

ISBN: 978-1-78754-444-4, eISBN: 978-1-78754-443-7

Publication date: 22 November 2018

Abstract

A corporate innovation strategy implies that a firm’s strategic intent is to continuously leverage entrepreneurial opportunities for growth- and advantage-seeking purposes. Corporate innovation has gained greater research attention with a focus on the factors that influence an organization’s willingness to initiate and sustain an innovation strategy. In the current disruptive age, firms acknowledge the importance of corporate innovation (also referred to as corporate entrepreneurship) as the critical element for sustained competitive advantage in the global economy. Yet, it has been reported that many organizations struggle with the actual implementation of an innovative strategy. While there are key challenges that must be addressed by today’s corporate innovative leaders in this age of disruptive innovation, many of today’s technological companies are finding success in reaching for the future. As research on corporate innovative activity has evolved, there is still a need to examine some of the latest innovative developments with the technological sector since they are regarded as leading this disruptive age. This chapter examines the most recognized companies in the technological space and discusses their newest explorations. In addition, a framework is presented to illustrate similarities and differences in their approaches to corporate innovation activity.

Keywords

Citation

Holt, H.L. (2018), "A Practitioner Review of Technological Firms’ Success in Corporate Innovation", Kuratko, D.F. and Hoskinson, S. (Ed.) The Challenges of Corporate Entrepreneurship in the Disruptive Age (Advances in the Study of Entrepreneurship, Innovation and Economic Growth, Vol. 28), Emerald Publishing Limited, Bingley, pp. 163-181. https://doi.org/10.1108/S1048-473620180000028008

Publisher

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Emerald Publishing Limited

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