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School exclusion in England is highly gendered, racialised and classed. For instance, boys are three times more likely than girls to be excluded from school and certain groups, including Black Caribbean boys are subject to disproportionate levels of exclusion. Against this backdrop, I explore the context and consequences of exclusion from English mainstream schooling for young masculinities. The arguments presented also have broader international significance due to a global tendency towards punitive measures in schooling. Through bringing masculinities scholarship into conversation with childhood studies, this chapter aims to present a nuanced theorisation of young masculinities which foregrounds lived experience and is located within the interdisciplinary field of childhood studies. It examines ways in which exclusion and schooling in alternative settings, such as a Pupil Referral school, can shape the identities of boys and their subjectivities. The empirical data demonstrate that excluded boys face severe constraints arising from ways in which they are positioned. Drawing on original qualitative data, it is argued that boys who are categorised in this way demonstrate highly agentic ways of ‘doing boy’. This chapter is underpinned by two questions, firstly, how can we theorise boyhood and school exclusion in ways that recognise excluded boys as agentic and constrained subjects? Secondly, what possibilities for change might our theorisation reveal? This chapter concludes by arguing for intersectional masculinities and strengthened theorisation of childhood studies which explicitly recognises lived experience. Through this discussion, I seek to illuminate the emotional costs of school exclusion and insights into ways to achieve change.

Social impact research remains in its infancy. The purpose of the paper is to build on Keeling and Marshall’s (2022) “Call for impact” paper and develop a comprehensive social impact pathway (SIP) framework. The aim is to encourage marketing researchers, non-profits and corporations to pursue impactful work that is valued, planned, monitored and evaluated.

The conceptual paper explores the complexities of estimating social impact drawing from a range of illustrative cases.

The paper identifies a lack of clarity in the understanding and application of impact and presents a pathway aimed at increasing focus on social impact across future work to deliver the net-positive changes that are needed to reverse biodiversity decline, climate change and social and health inequalities that continue to be persist and be experienced by so many planet wide.

This paper contributes a pathway forward to encourage and support increased utilisation of the framework in future marketing research.

Mapping and measuring SIPs are concerted efforts directing understanding towards identifying the activities that are contributing to the delivery of outputs that can achieve intended outcomes. The measurement of impact directs investment towards activities that ensure net-positive gains are achieved.

Ever growing social inequities, health disparities, loss of biodiversity and environmental degradation occur when practices are left unchecked. A focus on impact avoids greenwashing practices, ensuring that an understanding of what has changed because of the work is transparently reported.

This paper aims to encourage marketing researchers to engage in social change projects, rather than solely disseminating academic findings. Emphasising the importance of an outside-in approach, this paper highlights the necessity of showcasing accumulated outcomes to demonstrate impact.