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Innovation Africa
Type: Book
ISBN: 978-1-78560-310-5

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Case study
Publication date: 19 September 2019

Sara Hamed

Marketing and brand management examples used in classes usually revolve around publicly traded corporations. Students are expected to learn how to deal with branding…

Abstract

Learning outcomes

Marketing and brand management examples used in classes usually revolve around publicly traded corporations. Students are expected to learn how to deal with branding problems that can arise in new types of organizations as family businesses.

Case overview/synopsis

The case study discusses a brand identity and brand management problem facing the Founder of Habiba Community, Maged El Said. Habiba Community is an initiative focusing on sustainability and giving back to community. Many foundations were established under Habiba Community, such as its beach lodge, organic farm and learning center. The beach lodge and organic farm were more familiar to tourists and visitors than the other established foundations. The organic farm produced many organic products sold nationally and internationally. The founder was now faced with the challenge of whether to create one brand identity for Habiba Community as a whole or to go for separate brand identities for each of its foundations.

Complexity academic level

This case study is developed for students of the bachelor level in marketing and design studies. The case difficulty is regarded as intermediate as it includes new trends and ideas from the field of marketing and branding (as eco-branding and family business branding) and new trends in the tourism service industry (as voluntourism). Courses in which this case study can be used are integrated marketing communication, corporate identity, services marketing and brand management under marketing and graphic design studies. The case study is not designed for earlier courses in marketing and design, as students need to have basic knowledge in marketing and branding beforehand.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 8: Marketing

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Article
Publication date: 24 April 2007

Salvador Carmona and Mahmoud Ezzamel

The purpose of this paper is to analyze and critique the growing literature on record‐keeping practices in Mesopotamia and ancient Egypt with a particular focus on…

Abstract

Purpose

The purpose of this paper is to analyze and critique the growing literature on record‐keeping practices in Mesopotamia and ancient Egypt with a particular focus on processes of ancient accountability, and provide a research agenda for future work.

Design/methodology/approach

Analyzes the contributions of accounting historians in this area as well as the research conducted by Assyriologists and Egyptologists. Our analysis emphasizes the embeddeness of ancient processes of accounting and accountability in their wider contexts.

Findings

A framework is proposed comprising levels and spheres of accountability. The levels of accountability consist of: hierarchical; horizontal; and self, all entailing both accounting and non‐accounting elements. Furthermore, accountability is analyzed at three spheres: the individual‐state, the state‐individual, and the individual‐individual.

Originality/value

Further research in this area might examine issues such as the temporal dimension of accountability and whether more precise time measures than those reported in the extant literature were enforced in ancient economies; how the ancients dealt with differences between actual and expected measures; examination on the extent to which accountability exerted an impact on, and the role of accounting in, ordering the lives of individuals and communities; and examination of the trajectories of accounting and accountability across different historical episodes.

Details

Accounting, Auditing & Accountability Journal, vol. 20 no. 2
Type: Research Article
ISSN: 0951-3574

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Article
Publication date: 7 November 2008

Alireza Fallahi

The purpose of this paper is to show that cultural heritage is very important in fostering a quality of life with value and pride in all civilizations. It comes together…

Abstract

Purpose

The purpose of this paper is to show that cultural heritage is very important in fostering a quality of life with value and pride in all civilizations. It comes together with an historic message and information that the cultural materials transmit from the past to the present and the future. Therefore, the protection of world cultural heritage from natural and man‐made disasters has been a focus both nationally and internationally for the last 50 years. There are a number of examples which indicate the extent of the irreplaceable destruction of heritage by natural disasters, such as Arg‐e Bam.

Design/methodology/approach

Now more than four years after the disaster this paper analyses the extent to which such opportunities were capitalized upon and proposes strategies and recommendations for future risk preparedness planning in Bam. Similar to most disasters, the 2003 Bam earthquake presented windows of opportunity for disaster mitigation, risk preparedness, physical planning, and socio‐economic and cultural developments. The earthquake damaged a significant part of the historical areas of the city and created an opportunity for developing a resilient community that could be used as a model city for other parts of the country.

Findings

The study finds that the earthquake provided an opportunity for further development and growth of the city's unique and internationally known date production through more publicity, renovation of the old irrigation systems, and expansion of its related industries. The Bam disaster created new opportunities for the city's exceptional cultural heritage and further developments in tourism. The city could also use this disaster to reshape its physical planning and development by introducing new planning ideas and innovations.

Originality/value

The Bam disaster created new opportunities for the city's exceptional cultural heritage and further developments in tourism. The city could also use this disaster to reshape its physical planning and development by introducing new planning ideas and innovations.

Details

Structural Survey, vol. 26 no. 5
Type: Research Article
ISSN: 0263-080X

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Article
Publication date: 28 September 2012

Asal Kamani‐Fard, Mohd Hamdan Ahmad and Dilshan Remaz Ossen

The purpose of this paper is to study the efforts of the 2003 Bam earthquake survivors and their strategy for coping with home loss. Regarding the key role of the sense of…

Abstract

Purpose

The purpose of this paper is to study the efforts of the 2003 Bam earthquake survivors and their strategy for coping with home loss. Regarding the key role of the sense of place within the recovery process following the disaster, this paper considers the characteristics of lost settings located in a desert area while searching for the factors that made an impact on householders' perception of newly built houses.

Design/methodology/approach

On the basis of the field survey, a group of 186 households were selected by the probability sampling method. Accordingly, the random selection of residents was organized within the three defined zones of the city that had experienced different degrees of building damages. Data were collected using a face‐to‐face communication approach with the target group of owners of self‐built houses.

Findings

The findings indicate that households tend to arrange the new settings on the basis of their perceptions of home place as well as the experience of loss during the quake. It also confirms that owners' participation in housing reconstruction process within setting arrangement has a significant positive impact on their attitude toward newly built homes.

Originality/value

Due to the widespread incidence of natural disasters and in the light of the key role of home place in the existence of human beings and their recovery process, the opportunity for local participation in new housing is highlighted as a means to overcome the challenges faced.

Details

International Journal of Disaster Resilience in the Built Environment, vol. 3 no. 3
Type: Research Article
ISSN: 1759-5908

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Article
Publication date: 1 April 1998

Amit K. Ghosh

Liberalization policies of the Mexican government in the last decade and the enactment of NAFTA in 1994 have provided US firms with an opportunity to expand into Mexico…

Abstract

Liberalization policies of the Mexican government in the last decade and the enactment of NAFTA in 1994 have provided US firms with an opportunity to expand into Mexico. Before entering the Mexican market, however, managers should be aware of current conditions in Mexico and of the changes likely over the short term and long term. This paper explores which market opportunities are available immediately, which over the next five years, and which over the next decade. Brand management guidelines to exploit each are suggested.

Details

Journal of Product & Brand Management, vol. 7 no. 2
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 9 April 2020

Jozaa Z. ALTamimi, Nora A. ALFaris, Fatima Ail Alghamdi, Hind A. Abu-Hiamed, Nawal A. ALbadr and Lujain Abdulaziz Almousa

The purpose of this study is to investigate the effect of roselle flower extract and date palm pollen on the nutritional and sensory qualities of date palm spathe beverage (DPSB).

Abstract

Purpose

The purpose of this study is to investigate the effect of roselle flower extract and date palm pollen on the nutritional and sensory qualities of date palm spathe beverage (DPSB).

Design/methodology/approach

The nutritional composition and sensorial quality of the date palm spathe-based beverage were evaluated. The product was fortified with different concentrations (1 per cent and 5 per cent) of roselle flowers and 1 per cent date palm pollen grains.

Findings

Generally, fortification of the DPSB with roselle flowers only or the combination of roselle flowers and date palm pollen grains significantly affected the nutritional and sensory properties of the products. The total dissolved solids, turbidity and total contents of proteins; fats; carbohydrates; vitamins A, E and C; iron; nickel and copper were highest in the DPSB fortified with a mixture of 1 per cent roselle flower extract and 1 per cent pollen grains and lowest in the DPSB supplemented with 1 per cent roselle flower extract. The manganese and selenium contents were both highest and lowest in DPSB supplemented with 5 per cent and 1 per cent roselle flower extract, respectively. Antioxidant activity was highest in DPSB supplemented with the 5 per cent roselle flower extract and lowest in unfortified DPSB. Boron, molybdenum and zinc contents were highest in unfortified DPSB. All sensory attributes were highest in both the unfortified DPSB and that fortified with 1 per cent roselle flower extract.

Originality/value

While fortification with a combination of 1 per cent roselle flower extract and 1 per cent date palm pollen grains improved the nutritional quality of the DPSB, it negatively affected the sensory attributes of the products.

Details

British Food Journal, vol. 122 no. 7
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 9 August 2011

Bob Duckett

Abstract

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Reference Reviews, vol. 25 no. 6
Type: Research Article
ISSN: 0950-4125

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Article
Publication date: 1 July 1997

M.M. Metwally

A growing number of Muslim countries are expressing the desire, and in some cases taking serious actions, to turn to Islamic laws and teachings (shariah) in modelling…

Abstract

A growing number of Muslim countries are expressing the desire, and in some cases taking serious actions, to turn to Islamic laws and teachings (shariah) in modelling their way of life, including their economic behaviour. Attempts to investigate the consequences of applying Islamic principles in Muslim societies. Argues that the traditional tools of economic analysis suggest that Islamic societies are likely to face many problems if they free their economies completely from all traces of interest, impose the religious tax of Zakat in a strict fashion and abandon all kinds of speculation.

Details

International Journal of Social Economics, vol. 24 no. 7/8/9
Type: Research Article
ISSN: 0306-8293

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Article
Publication date: 5 January 2015

S.A. Umoren, Z.M. Gasem and I.B. Obot

The purpose of the paper was to investigate the use of aqueous extract of date palm (Phoenix dactylifera) leaf as a green inhibitor for corrosion of carbon steel in 1M…

Abstract

Purpose

The purpose of the paper was to investigate the use of aqueous extract of date palm (Phoenix dactylifera) leaf as a green inhibitor for corrosion of carbon steel in 1M hydrochloric acid (HCl) solution.

Design/methodology/approach

Extracts from the date palm were used as the main component of an environmentally friendly corrosion inhibitor for use in HCl pickling processes. Inhibition behavior on carbon steel in HCl was investigated using weight loss measurements, linear and potentiodynamic polarization curves, electrochemical impedance spectroscopy and scanning electron microscopy.

Findings

The results show that the extract exhibited good inhibition performance in 1M HCl. The inhibition efficiency increased with increase in the concentration of the inhibitor but decreased with increase in temperature. Inhibition efficiency also was found to increase as immersion time increased. The inhibitive action was due to adsorption of the date palm leaf components on the steel, which was consistent with the Langmuir isotherm.

Practical implications

Date palm leaf extract (DPLE) is an effective inhibitor at room temperature and can be used to protect plain carbon steel from corrosion in HCl solution.

Originality/value

This study provides new information on the inhibiting characteristics of DPLE under specified conditions. The environmentally friendly inhibitor could find possible applications in metal surface anodizing and acid pickling processes.

Details

Anti-Corrosion Methods and Materials, vol. 62 no. 1
Type: Research Article
ISSN: 0003-5599

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