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Article
Publication date: 27 February 2009

Kiseol Yang and Allison P. Young

The purpose of this paper is to examine the effects of customized site features on consumers' purchasing decision aids and consumers' attitudes toward internet apparel shopping.

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Abstract

Purpose

The purpose of this paper is to examine the effects of customized site features on consumers' purchasing decision aids and consumers' attitudes toward internet apparel shopping.

Design/methodology/approach

The research model was developed and tested using structural equation modeling to identify the effects of customized site features on internet apparel shopping. Participants were members of an opt‐in‐e‐mail marketing company and were required to experience the customized site features at a given web site prior to the survey. A sample of 107 participants was used for the analysis, totaling a 34 percent response rate.

Findings

Interactivity of customized site features indicated a significant direct effect on consumers' purchasing decision aids and an indirect effect on positive attitude toward internet apparel shopping. Virtual experience and customized alternative information offerings showed significant direct effects on positive consumer attitude toward internet apparel shopping.

Research limitations/implications

Direct measures of the effects of customized site features on consumers' apparel purchase risks on the internet are suggested for future research.

Practical implications

E‐retailers should explore and develop the easy‐to‐use web interface of customized site features to enhance site usability and they should diffuse into their own retail web sites.

Originality/value

Examination of the effects of customized site features on internet apparel shopping is an area of research that has not been fully explored. The study provides e‐retailers with the insights to renegotiate the interaction with consumers regarding apparel shopping on the internet.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 13 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 1 June 2010

Hong‐Youl Ha, Siva K. Muthaly and Raphaël K. Akamavi

This study sets out to employ a cross‐cultural perspective to explore alternative explanations in the development of the online repurchase intentions model.

6096

Abstract

Purpose

This study sets out to employ a cross‐cultural perspective to explore alternative explanations in the development of the online repurchase intentions model.

Design/methodology/approach

The proposed constructs of alternative models deal with key online consumer behavior variables such as customized information, web use applications, online service and perceived interactivity which lead to the formation of purchase intentions. These variables form the theoretical foundation for four alternative models. To test these four alternative models 448 online consumers were surveyed in 2007. Structural equation modeling is used to test these models.

Findings

The results demonstrate that the power of customized information lies in its ability to influence consumer satisfaction and perceived interactivity that are proximate to repurchase intentions. The results also show that the link of satisfaction→repurchase intentions provides a meaningful empirical representation of the hierarchical sequence in which the cycle of customer repurchasing process (satisfaction→attitude→repurchase intentions) is related.

Research limitations/implications

One may examine applications of the findings in the travel industry in practice and reflect upon potential pitfalls when applying the findings of this piece of the present research. Although previous studies reveal the significance between the two constructs, further research can investigate the issue to be generalizable to the many types of e‐B2C services. Second, particularly in terms of the ability to generalize the model, the study did not provide fairly consistent results for different service categories. Studies on other service classes, such as online bookstore and online banking services, may reveal findings that extend the authors' approach.

Practical implications

Similarity of purchasing attitudes between Korean and UK consumers may allow e‐tailors to design a systematic strategy for generating favorable attitudes toward their web sites, even though standardized online treatment of consumers is not the golden path of internet marketing. Further, the proposed research model (PRM) provides a means of identifying the underlying dispositions associated with the mediating variable.

Originality/value

This is the first study to examine online repurchasing models using alternative explanations. By structuring such alternative models, McKenzie argues that researchers may be better able to judge how the evidence relates to each alternative view. The present approach can be viewed as a significant early step on the path toward a comprehensive understanding of online consumer behaviors in new information communication technology.

Details

European Journal of Marketing, vol. 44 no. 6
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 29 July 2014

Hong-Youl Ha and Swinder Janda

The purpose of this paper is to employ a cross-cultural perspective to propose and empirically evaluate four models focusing on the role of satisfaction and trust in the formation…

5567

Abstract

Purpose

The purpose of this paper is to employ a cross-cultural perspective to propose and empirically evaluate four models focusing on the role of satisfaction and trust in the formation of online travel purchase intentions.

Design/methodology/approach

A proposed model is compared with three alternative models of the relationships among, and impact of, independent variables on purchase intentions. Data from South Korea and UK are used to examine the proposed relationship and select the best model among four alternative models.

Findings

Results suggest that there are significant differences as well as similarities across consumers in South Korea and the UK. Customized information has a direct affect on both satisfaction and trust. The effect of satisfaction on purchase intentions is mediated by attitude toward web site only in the UK sample, while it has direct and indirect effects on purchase intentions in the South Korean sample. However, the relationship between trust and purchase intentions is not supported in both data sets.

Originality/value

This study proposes four alternative models that include customized information as a key variable influencing purchase intentions. Hierarchical structural model analysis is utilized to evaluate these models and select the best fitting model.

Details

Internet Research, vol. 24 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 July 2006

Marianna Sigala

To analyse the mass customisation strategies (MC) developed by mobile phone operators and to identify the types of customer value perceived by mobile phone users that customise

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Abstract

Purpose

To analyse the mass customisation strategies (MC) developed by mobile phone operators and to identify the types of customer value perceived by mobile phone users that customise services to their profiles.

Design/methodology/approach

A customer‐centre approach was adopted for analyzing MC strategies that enhance both extrinsic and intrinsic customer value. A convenience sample was surveyed for gathering data regarding the customer value dimensions perceived by users of customised mobile phone services in Greece.

Findings

Findings revealed that MC strategies that are customer centred are vital as, users of customised mobile phone services perceive both “give” and “get” customer value dimensions. As MC does not come for free, to persuade customers to get involved and invest time and effort in value chain operations for designing customised services, companies need to identify and provide enhanced customer values.

Research limitations/implications

Research findings have great implications in the new service development processes and marketing – communication strategies of mass customisers. Due to the small sample size, future research should test the wider and global generalisability of findings.

Practical implications

Findings help practitioners increase the adoption and use of mass customised mobile phone services by providing insight on how to: develop MC strategies from a customer‐centric perspective; and conduct a customer value‐based market segmentation for enhancing marketing effectiveness and MC customer adoption.

Originality/value

The MC literature is dominated by operation‐supplier approaches to MC strategies in the manufacturing sector. In services, customer involvement in value chain operations is also significant. The study contributes by suggesting a customer‐centric approach for developing MC in services that enhances customer value. The study also extends and adapts a multi‐dimensional construct for measuring customer value in customisable mobile phone services environments.

Details

Managing Service Quality: An International Journal, vol. 16 no. 4
Type: Research Article
ISSN: 0960-4529

Keywords

Article
Publication date: 19 July 2011

Zhongjun Tang, Jianghong Luo and Juan Xiao

This paper seeks to empirically identify factors influencing Chinese consumers' intention to purchase customized desk top (PC for short) and their effect levels.

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Abstract

Purpose

This paper seeks to empirically identify factors influencing Chinese consumers' intention to purchase customized desk top (PC for short) and their effect levels.

Design/methodology/approach

Survey and structural equation modeling techniques were used.

Findings

This research finds that: attitude toward purchasing customized PC, followed by self‐confidence, and subjective norm influence behavioral intention most significantly; perceived knowledge has a very strong and positive effect on self‐confidence and attitude; and subjective norm and perceived usefulness influence attitude positively. In contrast, a direct effect of perceived knowledge on behavioral intention is rejected. Experience for males and females moderates the confirmed relationships except the relationship between perceived knowledge and attitude for females. Gender for respondents with and without experience moderates the confirmed relationships except the effects of attitude and subjective norm on behavioral intention for respondents without experience and the effect of self‐confidence on behavioral intention for respondents with experience.

Practical implications

It appears that customized PC providers should be aware that mass customization is applicable to markets where consumers are familiar with PC, hold a positive attitude toward purchasing a customized PC, and have confidence in their capability to make an effective decision in purchasing a customized PC.

Originality/value

Little attention has been paid to empirical testing factors and their effect levels on consumers' intention to purchase customized products. No research has been conducted to empirically identify factors influencing Chinese consumers' intention to purchase customized PC and their effect levels, while this research fills this gap.

Details

Journal of Product & Brand Management, vol. 20 no. 4
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 1 March 2011

Yohko Orito

The purpose of this paper is to examine the social impacts of “silent control” of individuals by means of the architecture of dataveillance systems. It addresses the question…

1056

Abstract

Purpose

The purpose of this paper is to examine the social impacts of “silent control” of individuals by means of the architecture of dataveillance systems. It addresses the question whether individuals, in reality, can actually determine autonomously the kinds of information that they can acquire and convey in today's dataveillance environments. The paper argues that there is a risk of a “counter‐control revolution” that may threaten to reverse the “control revolution” described by Shapiro.

Design/methodology/approach

Using relevant business cases, this paper describes the nature of dataveillance systems, then it examines situations in which the intellectual freedom of individuals is silently constrained by the architecture of such systems. This analysis leads to the conclusion that individuals in today's information society face the risk of a “counter‐control revolution” that can threaten their intellectual freedom. Given this troubling conclusion, the present paper addresses the challenges of establishing socially acceptable dataveillance systems.

Findings

Intentionally or unintentionally, the architecture of dataveillance systems determines what kinds of information an individual can access or receive. This means that social sorting occurs based upon the processing of personal information by dataveillance systems; and, as a result, individuals' intellectual freedom could be constrained without their realising that it is happening. Under this circumstance, the ability of individuals to control the transmission and flow of information, recently made possible by the “control revolution”, already has been compromised by business organisations that operate dataveillance systems. It is business organisations, and not the individuals themselves, that control the kinds of information that individuals are able to acquire and transmit.

Originality/value

This paper provides an analysis of social risks caused by the architecture of dataveillance systems, and it introduces the concept of a “counter‐control revolution”. These contributions provide a good starting point to evaluate the social impacts of dataveillance systems and to establish better, more socially acceptable dataveillance systems.

Details

Journal of Information, Communication and Ethics in Society, vol. 9 no. 1
Type: Research Article
ISSN: 1477-996X

Keywords

Article
Publication date: 12 March 2018

Matteo La Torre, Diego Valentinetti, John Dumay and Michele Antonio Rea

The purpose of this paper is to examine the potential for eXtensible Business Reporting Language (XBRL) to go beyond static reporting. A taxonomy structure of information is…

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Abstract

Purpose

The purpose of this paper is to examine the potential for eXtensible Business Reporting Language (XBRL) to go beyond static reporting. A taxonomy structure of information is developed for providing a knowledge base and insights for an XBRL taxonomy for integrated reporting (IR).

Design/methodology/approach

Design Science (DS) research, as a pragmatic exploratory research approach, is embraced to create a new “artefact” and thematic content analysis is used to analyse IR in practice.

Findings

Using XBRL for IR allows a shift from static and periodic reporting to more relevant and dynamic corporate disclosure for stakeholders, who can navigate and retrieve customised disclosure information according to their interest by exploiting the multidimensionality of IR and overcome some of its criticisms. The bi-dimensional taxonomy structure the authors’ present allows users to navigate disclosure from two different perspectives (content elements (CE) and capitals), display specific themes of interest, and drill down to more detailed information. Because of its evidence-based nature and levels of disaggregation, it provides flexibility to preparers and users of information. Additionally, the findings demonstrate the need to codify sector-specific information for the CE, so that to direct the efforts toward the development of sector-specific taxonomy extensions in developing an XBRL taxonomy for IR.

Research limitations/implications

The limitations of DS research are, first, the artefact design and, second, its effects in practice. The first limitation stems from the social actors’ perspective taken into account to develop the taxonomy structure, which derives from the analysis of the reporting practices rather than a pluralistic approach and dialogic engagement. The second limitation relates to the XBRL taxonomy development process because, since the study is limited to the “design” phase being codification and structuring the knowledge base for an XBRL taxonomy, there is a need to develop a taxonomy in XBRL and then apply it in practice to empirically demonstrate the potential and benefits of XBRL in the IR context.

Practical implications

The taxonomy structure is targeted at entities interested in designing an XBRL taxonomy for IR. This is a call for academics and practitioners to explore the potential of technology to improve corporate disclosure and open up new projections for resurging themes on intellectual capital (IC) reporting with prospects for IC “fourth-stage” research focused on IC disclosure.

Originality/value

This is an interdisciplinary research employing the DS approach, which is rooted in information systems research. It is the first academic study providing pragmatic results for using XBRL in the context of IC and IR.

Details

Journal of Intellectual Capital, vol. 19 no. 2
Type: Research Article
ISSN: 1469-1930

Keywords

Article
Publication date: 27 October 2021

Arun Kaushal and Pallavi Dogra

This study aims to identify the critical factors affecting the perception of adolescent students toward interactive online mental health information available on health-related…

Abstract

Purpose

This study aims to identify the critical factors affecting the perception of adolescent students toward interactive online mental health information available on health-related websites.

Design/methodology/approach

The primary data was collected with the help of an online self–structured questionnaire. The questionnaire includes the identified variables extracted from previous literature related to the mental health information websites using the Likert scale. The respondents include the adolescent school students belonging to the northern region of India: semi-urban/rural locations of Uttar Pradesh (Agra and Mathura) and urban cities (Faridabad, Gaziabad, Delhi and NCR). The criteria for selecting respondents were that students must have visited any online health information-related websites at least once. Exploratory factor analysis was used to explore the factors with the help of SPSS.20.

Findings

The identified factors that include information delivery medium/mode, websites’ navigation structure, customized information or content, ability to form a virtual relationship and supplementary features of the websites may benefit the health communication system of any country and the health-care industry.

Research limitations/implications

There are some limitations such as a limited number of respondents and even on that sample was taken for teenagers; thereby creating fewer generalizations related to the present context. Further, only exploratory factor analysis is applied in the study to identify the factors but future researchers may proceed to develop the conceptual model of perception toward online information with the help of confirmatory factor analysis and structural equation modeling techniques.

Practical implications

The results of this study are useful for government officials especially those related to the ministry of health care and public health organizations of various countries, who usually invest in co-designing authentic, reliable and high interactive online information-sharing websites.

Social implications

The results of the study will facilitate the various social child welfare associations and non-governmental organizations that are usually involved in the holistic development of adolescents. The identified factors can be seriously taken into considerations by these associations while they are formulating any on line websites for sharing health-related information to adolescents.

Originality/value

The study is unique as it provides insight into the opinion of the adolescent students, primarily upon encountering the online mental health information concerning the Indian perspective. Future researchers, health-care policymakers and health-care professionals may use the study to capture a complete picture of a relevant phenomenon in their work.

Details

Information Discovery and Delivery, vol. 50 no. 4
Type: Research Article
ISSN: 2398-6247

Keywords

Article
Publication date: 17 May 2013

Kala Saravanamuthu, Carole Brooke and Michael Gaffikin

The purpose of this paper is to review critical emancipatory literature to identify a discourse that could be used to successfully customise generic Enterprise Resource Planning…

Abstract

Purpose

The purpose of this paper is to review critical emancipatory literature to identify a discourse that could be used to successfully customise generic Enterprise Resource Planning (ERP) systems to particular user‐needs. The customisation exercise is posited in the context of contemporary society, which has to try to become more sustainable amidst uncertainty about the complex interrelationships between elements of the ecosystem. It raises new challenges for the customisation exercise, that of fostering the precautionary ethos and engaging realistically with complexity and uncertainty inherent in emergent knowledge about ecological resilience.

Design/methodology/approach

This is a conceptual paper that draws on published research papers to tease out political constructs which are vital for facilitating sustainable decisions.

Findings

This paper argues that the critical emancipatory influence on systems design has generated attempts to formulate socio‐ethical information systems. However, these systems are limited by their inability to engage with the politics of asymmetrical distribution of power, even though these systems rely on bottom‐up participation to change the status quo. Hence, it is suggested that systems design should learn from Gandhi's experiences in mobilising social reform to instil a precautionary ethos in the context of asymmetrical power relations. The discourse used to customise ERP should facilitate social learning about ecological resilience as it affects the capacity to reform in the interest of sustainable outcomes. It is proposed that the discourse be socially constructed on the vocabulary of integrated risk because it would enable management to take advantage of lived experiences and enhance the organisation's capacity to learn about formulating sustainable business practices.

Practical implications

The recommended approach to identifying user‐needs (in customising ERP) is based on Gandhi's tried‐and‐tested approaches of mobilising bottom‐up participation in social reform.

Originality/value

This paper brings in Eastern philosophy (namely Advaitic thinking) into the predominately Western‐dominated systems design arena. Its value lies in its practical applicability to real‐world design challenges.

Details

Journal of Information, Communication and Ethics in Society, vol. 11 no. 2
Type: Research Article
ISSN: 1477-996X

Keywords

Article
Publication date: 1 February 2000

Adrian Palmer, Una McMahon‐Beattie and Rosalind Beggs

Analyses the variety of loyalty programmes that exist within the UK corporate hotel sector. A literature review leads to the proposition that in order to be cost‐effective in…

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Abstract

Analyses the variety of loyalty programmes that exist within the UK corporate hotel sector. A literature review leads to the proposition that in order to be cost‐effective in stimulating repeat business, loyalty programmes should reflect the business environment in which they operate. Loyalty programmes vary in the extent to which they collect, analyse and use customer information. A conceptual framework is developed in which information management and customisation are related to each other. This proposition supports the argument that there is no single formula for the development of a successful loyalty programme within the hotel sector. Although questions are raised about how the effectiveness of a loyalty programme can be measured, the proposition that market characteristics, information intensity and level of customisation can influence the effectiveness of a loyalty programme, is accepted.

Details

International Journal of Contemporary Hospitality Management, vol. 12 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

1 – 10 of over 26000