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The geographic space of the old Trinational Agglomeration Basel is a complex area where municipalities (and urban systems) belonging to three different countries meet, and part of a paradigmatic scenario where former and recent cross-border cooperation structures and practices are opening opportunities for joint development. The purpose of this paper is to analyse how organisation and spatial relations are being transformed in this context and if there exist barriers, focusing on Weil am Rhein (Germany), Basel (Switzerland) and Saint-Louis and Huningue (France), which converge in the heart of the Agglomeration.

The paper is structured in two parts. The first one is a theoretical exploration of the evolution and extent of cross-border cooperation structures and practices affecting the area. The second one focuses on urban transformation and intertwining resulting from this environment, exploring it through analytical work and cartographies for the 1985–2010 period. In this study, three categories are considered: transport networks, morphology and land use.

Results suggest that cooperation structures are bringing opportunities for the interweaving of neighbouring border urban spaces. However, significant limitations due to regulatory and spatial inheritances and economic constraints, among others, persist. The analysed space continued evidencing barriers and over-simplified areas at the end of the period studied.

The research offers a not-so-frequent, but necessary, perspective of border urban systems as complex scenarios: not only nodes of interaction but also inhabited spaces. It provides insights into border urban development and original cross-border cartography, giving clues on planning in singular environments.

The Spain–Portugal Cross-Border Cooperation Program launched the “Espomar” project in 2017, with the aim of designing a sustainable and transboundary maritime transport system in the Gulf of Cádiz, which includes the Spanish provinces of Cádiz (its Atlantic coast) and Huelva, together with the Portuguese region of the Algarve. This chapter limits the scope to the Algarve-Huelva connection and the resident population demand. The findings suggest a maritime connection defined and marketed as part of leisure activities. The demand for potential tourism packages created around boat trips appears to be promising. The sun beach, gastronomy wine and culture landscape vectors are the main attractors.

This study aims to examine the possible gains and challenges for the enhancement of bilateral trade ties between India and Pakistan. It is interested specifically in analyzing and deliberating an attempt to identify the key challenges and bottlenecks in cross-border trade.

This paper offers in-depth case study of trade between India and Pakistan using time-series data and through various stake holders' interviews. As further discussed in the paper, the data investigation and interviews highlight impediments in India–Pakistan trade from trade policy to other policies involved in this process.

Based on time series data and stakeholders’ interviews, the study concludes that poor trade logistics and abysmal transport infrastructure, high tariffs and non-tariff measures, lengthy customary procedures, heavy import duties, port restrictions, lack of appropriate storage facilities, strict visa regime, financial transaction barriers and lack of telecommunication facilities are the major challenges in the way of regional trade.

The study proposes some key reforms and policy measures to boost the formal trade to minimize the trade obstacles such as public–private partnerships and inclusion of private sector in a joint trade commission to strength the business relations between the two countries.

This chapter presents a South American perspective on the environmental and financial sustainability of energy integration incorporating recent financial lessons from the United States and Europe. An illustrative project called UNASUR-GRID is presented to highlight new thinking on funding ecologically sensitive development (post-carbon electricity generation) and regional energy sovereignty via a new regional development bank for the Union of South American Nations (UNASUR) called Bank of the South, Banco del Sur (BDS) ^1,2 . Sustainable BDS finance rules are presented that aim to break the link between development funding, environmental damage, and sovereign debt owed to banks outside the region, tapping into alternative finances to buffer the region against changes in global financial flows from core nations in the Great Recession.

The author attended presidential meetings of MERCOSUR and UNASUR supplementing this with presidential declarations comparing these with ongoing development planning from IIRSA, also interviewing a COSIPLAN representative. He also cooperated (as an independent researcher) with the Ecuadorian Central Bank research group called ‘New Architectures for Regional Finance’ (NAFR) and conducted technical interviews at South American energy institutes specialising in integration.

Development finance must reflect changes in both energy supply and demand while replacing fossil fuel inputs in electricity generation. Demand planning is necessary to attain sovereignty over a post-carbon electricity supply while maintaining dependability.

Successful energy cooperation is more than just energy infrastructure (UNASUR-GRID), cross-border confidence building is also required, reinforced by commercial treaties for energy exports and imports. Public and private national and regional energy companies need real incentives to trade internationally (improving competition) or renationalisation of supply and distribution may be necessary.

Highly original, this chapter incorporates government, UN and civil NGO inputs into primary research. BDS policy sources include government, ministerial and presidential speeches with interviews and participation in meetings with social movements. For indigenous ecological and social economic concepts such as Sumak Kawsay, the author has travelled extensively in South America and was an active participant at the first World People’s Conference on Climate Change and the 2010 Rights of Mother Earth (World Conference on Indigenous Peoples, 2014) in Cochabamba, Bolivia, along with ecologists and tribal representatives.

The purpose of this paper is to analyze to what extent and in what ways signaling theory has been explored within the field of international marketing. This paper systematically reviews the use of signaling theory in the field of international marketing. Communication is a core aspect of the international marketing process. Research in this field has explored effective and unique ways of improving the communication flow to reduce the asymmetry of information between international consumers and the firm. This notion is adopted, enhanced and strengthened by signaling theory. Signaling theory has recently received the attention of international marketing scholars.

The systematic review methodology was applied for the purpose of identifying the relevant studies. We extracted academic articles over the last 23 years from the domain of international marketing that directly contribute to signaling theory based on 57 journal articles extracted through the systematic review process.

Based on systematic research the results reveal that the topic has grown and continues to expand within the broader international marketing field. We offer a theoretical conceptual framework to better understand signaling theory in the context of international marketing.

The authors map and critically evaluate the use of signaling theory in international marketing. Relevance of signaling theory in international marketing is growing and authors present an integrative framework that organizes the existing literature, and provides scholars to further expand on emerging themes of the domain. The paper offers some useful future research directions.

This chapter describes how micro-locational factors affect international alliance formation. The authors focus specifically on the role of global cities, which are studied from a distance perspective. The authors argue that distances must be apprehended not at the country level but at the city level. The chapter is an attempt to provide a better understanding of the complex, multilevel factors that interact when firms select an alliance partner in a particular location. The authors take an explorative methodological approach through a configurational analysis of international alliances made by American companies in 2015. The main contribution is the proposition of a typology of micro-locational characteristics to help understand international alliance formation at a city level.

The purpose of this paper is to review recent literature on global public relations in order to scrutinize how contemporary transformations are conceptualized in the field, and what this means for the understanding of public.

The authors offer a critical analysis and discussion of recent publications in order to explore the nexus of “public”, “culture” and “global”, questioning whether the increased interest in a specific understanding of culture actually contributes to the field’s ability to deal with complex and transforming publics in a meaningful manner.

The majority of global public relations literature applies redundant understandings of globalization. It attaches prime importance to the concept of culture and contributes little to the understanding of transforming publics. Few scholars acknowledge the limitations of using “culture” for the definition of publics in global contexts. Alternative approaches to understanding “publics” in global public relations research and practice are hardly offered.

The findings imply that global public relations research would benefit from abandoning monolithic social science categories and from working transdisciplinary in order to refine its understanding of contemporary societal and social transformations and their implications for the understanding of public and relationship building.

The discussion indicates that public relations practitioners could benefit from reorienting their understanding of publics in globalizing societies in order to build and nourish mutually beneficial relationships. The authors apply the insight into contemporary business practices to offer public relations practitioners a starting point for reorientation.

The authors contribute to global public relations scholarship with an alternative approach to the understanding of transforming publics which merges the spatial turn and the practice turn known from wider humanities and social science research, and relevant business practices.