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This introduction to the volume Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Emerald) positions the atmospheric turn in the context of recent paradigmatic turns such as the linguistic turn, iconic turn, cultural turn, spatial turn, mobility turn and design turn. The specific contribution of the atmospheric turn is its profoundly holistic interest in overarching connections which are perceived with all senses and include both matter and idea. With its 22 chapters, this volume sets out to sharpen the atmospheric gaze and perception in research and beyond.

The atmospheric turn can be understood as a departure from the occidental dominant thing and event ontologies and opens the way to a situation ontology, in which subjective-bodily felt being-in is at the centre. The focus shifts from objective things or events to subjectively experienceable facts of being within situations and atmospheres. Atmospheres have an affective content, a peculiar non-dimensional spatiality and a hybrid status beyond the typical occidental dualisms, such as subject and object or inner and outer world. If the philosophical potential of the atmospheric turn is highlighted and taken seriously, then fundamental new perspectives in thought and action can reveal themselves.

The purpose of this paper is to advance the methodological self‐understanding of the emerging field of organizational space and architecture by employing concepts and frameworks from multi‐paradigm and mixed methods research.

The paper presents a methodological re‐reading of a recent research process that analyzed the spatial and architectural dynamics in a Finnish university organization.

While the analysis of architectural meanings is often grounded in researcher‐participants auto‐ethnographic experiences, triangulating personal insights with other methods is important for the validity and richness of the subsequent description of spatial dynamics and its outcomes. Especially, the incorporation of architectural visions and representations into the analysis is argued to enhance our understanding of the emergence of particular social‐material collectives.

Although there is a steady stream of empirical studies on the meanings of organizational space and architecture, rigorous accounts of the methodological challenges of spatial analyses have so far been scarce. This paper aims to partially fill this gap.

The purpose of this paper is to review recent literature on global public relations in order to scrutinize how contemporary transformations are conceptualized in the field, and what this means for the understanding of public.

The authors offer a critical analysis and discussion of recent publications in order to explore the nexus of “public”, “culture” and “global”, questioning whether the increased interest in a specific understanding of culture actually contributes to the field’s ability to deal with complex and transforming publics in a meaningful manner.

The majority of global public relations literature applies redundant understandings of globalization. It attaches prime importance to the concept of culture and contributes little to the understanding of transforming publics. Few scholars acknowledge the limitations of using “culture” for the definition of publics in global contexts. Alternative approaches to understanding “publics” in global public relations research and practice are hardly offered.

The findings imply that global public relations research would benefit from abandoning monolithic social science categories and from working transdisciplinary in order to refine its understanding of contemporary societal and social transformations and their implications for the understanding of public and relationship building.

The discussion indicates that public relations practitioners could benefit from reorienting their understanding of publics in globalizing societies in order to build and nourish mutually beneficial relationships. The authors apply the insight into contemporary business practices to offer public relations practitioners a starting point for reorientation.

The authors contribute to global public relations scholarship with an alternative approach to the understanding of transforming publics which merges the spatial turn and the practice turn known from wider humanities and social science research, and relevant business practices.

The purpose of this paper is to propose a way of using already existing archival resources in the geographic information system (GIS).

The essence of the methodology used was to identify semantic relations of archival documents with geographical space and develop their metadata into spatially related metadata, ready to use in GIS and to join geographical names occurring in these metadata with exact places to which they were related to. Research was based on two digital collections from the Library of Contemporary History in Stuttgart on-line service. These collections were related to the First World War and they included metadata prepared in MAB standard.

As the results of the research, two sample metadata sets related to posters and ration coupons were developed. Thesauruses of coordinates of places and regions mentioned in documents metadata in different semantic context were also created. To complete the methodology, the assumptions of the GIS structure and concept of applying metadata in them, have been proposed.

The research also presents limitations in effective implementation of the proposed solutions, which lie mainly in lack of rules and consequences in recording geographical names in metadata.

The value of the proposed solution is easy way of using already existing data in GIS and possibilities of gathering, managing, presenting and analyzing archives with one parameter more than in traditional databases – with spatial information. The added value and an effective use of already collected data lies in the strong recommendation of defining and implementation of rules for recording geographical names in archival documents metadata. This will help in a wide use of collected data in any spatial-based solutions as well as in automation of process of joining archives with geographical space, and finally in dissemination of collected resources.

The article contributes to affective ethnography focussing on the fluidity of organizational spacing. Through the concept of affective space, it highlights those elements that are ephemeral and elusive – like affect, aesthetics, atmosphere, intensity, moods – and proposes to explore affect as spatialized and space as affective.

Fluidity is proposed as a conceptual lens that sits at the conjunction of space and affect, highlighting both the movement in time and space, and the mutable relationships that the capacity of affecting and being affected weaves. It experiments with “writing differently” in affective ethnography, thus performing the space of representation of affective space.

The article enriches the alternative to a conceptualization of organizations as stable entities, considering organizing in its spatial fluidity and in being a fragmented, affective and dispersed phenomenon.

The article's writing is an example of intertextuality constructed through five praxiographic stories that illustrate the multiple fluidity of affective spacing in terms of temporal fluidity, fluidity of boundaries, of participation, of the object of practice, and atmospheric fluidity.

Davis's tentative postulation about the subjecthood of the new middle class is appropriate, as there is a wide variety of definitions given to this group across different national and local contexts. She underlines the importance of rejecting “essentialist arguments about so-called middle class culture and its role in economic development, seeking instead to identify differences among the middle classes (emphasis in original),” further asserting that there is not “some essential cultural or political disposition about class politics or class discourses associated with middle ‘classness.’” But beyond attempting to enumerate exactly who counts as middle class in each setting, and determining whether they are best described as “old” or “new” in their character as political subjects, we must recognize that there are indeed social and cultural attributes ascribed to the middle class that are also a matter of contention, and that there is no single proprietor of these features. In other words, middleclassness is a contested ensemble of characteristics, endowed with variable political valences, that different groups seek to own, manipulate, and deploy to a range of ends.

The purpose of this case study is to discuss and analyze the process of developing and sustaining a multi-institutional digital humanities projects across several institutions.

This case study will provide an overview of a multi-institutional digital humanities project from the planning phase to implementation. In particular, this case study will discuss identifying institutional partners, collaborating with a design, designing for curricular integration and best practices for sustaining a project of this size and scope.

Sustainable collaboration develops slowly over time. Communication and consensus-building are key components to completing and sustaining a multi-institutional digital project. Scalable design is a crucial step in planning for project expansion.

Though many journal articles articulate “best practices” for collaboration among geographically dispersed institutions, very few case studies discuss “best practices” within the context of project development, from initial idea to completion.

Advanced Placement Human Geography continues to grow in popularity at the secondary level, but not without its supporters and critics. The purpose of this paper is to examine one critique, the lack of critical geography and then give two examples how teachers could incorporate it using inquiry.

Critical geography examines the praxis between space, place and identity, exposing power imbalances constructed within space and place. Critical geographers also consider how to transform space and place to be more equitable. This paper provides two examples of how critical geography can be infused into content covered in AP Human Geography using the C3 Framework and the Inquiry Design Model. By infusing critical geographic perspectives into AP Human Geography students practice asking questions about inequities in space and place with an opportunity to become agents of transformation.

There is a gap in AP Human Geography when it comes to incorporating critical geography. This paper looks to redress that by providing two examples on how critical geography could be used in an AP Human Geography curriculum.

This collection of two inquiries is given as ways that AP Human Geography instructors could incorporate critical geography into their classrooms.