Search results

The paper aims to assess the corporate social responsibility (CSR) domains in Nepalese companies and explain the active CSR activities related to concerned domain.

The study is descriptive and is based on a review of previous research findings and focus group discussion.

It has three major findings. First, there is a gradual shift from philanthropic domain of CSR to the economic domain. Second, a number of CSR activities have emerged from within the domains. Finally, some of the CSR intents are even linked to the Millennium Development Goals of the country.

This study is mainly based on qualitative analysis (focus group discussions) of the participants in three different discussion programs.

This paper is useful to academicians and companies seeking to understand what kind of CSR activities are undergoing in Nepalese companies in different domains.

This is perhaps the very first investigation of its kind in the Nepalese context.

The purpose of this paper is to examine corporate social responsibility (CSR) issues in the context of the hospitality industry and offer some avenues for future research.

The paper reviews several domains of CSR and takes stock of some exemplar research from hospitality management pertaining to each domain. Particular note is taken of research that explores CSR issues outside the Western world. Several unanswered questions are then noted along with suggestions for future research.

Based on prior literature, four CSR domains were identified as instrumental, social/legal/political, ethical and environmental. CSR issues in hospitality research have predominantly focused on the instrumental domain while there is scant research on other domains. CSR adoption in the multinational context was identified as due from stakeholder pressures, competitive environment and cultural environment.

The paper identifies some unanswered questions in transnational operations of hospitality firms and suggests avenues for future research.

The paper recommends that due attention must be given to contextual issues in the conceptualization, focus and practice of CSR by multinational hospitality firms.

The paper offers a review of hospitality research on various CSR domains. It offers some unanswered research questions that may spur future research, discussion and debates among academics, students and executives.

This study examines whether corporate social responsibility (CSR) initiatives positively impact customers’ selection of retail banks in Hong Kong (HK) and identifies which CSR domains affect customers’ selection of banks.

This study adopted a quantitative approach. Primary data were collected from 416 customers of 22 retail banks in HK. The theoretical framework of this study was developed from a literature review, prior studies by Oberseder et al. (2013 and 2014), and CSR initiatives implemented by leading retail banks in HK. Descriptive statistics and statistical tests were used to analyze the data.

The study found that CSR initiatives positively affect customers’ bank selection. CSR initiatives related to the customer and environment domains are likely to have a greater impact on customers than those related to the society domain and are not likely to significantly impact customers’ bank selection.

This study contributes to the CSR literature by offering enhanced insight into the dynamics of CSR and its effects on customer bank selection. Furthermore, this study tests consumers’ perceptions of CSR initiatives in each CSR domain in the banking sector in Hong Kong – a novel approach that has not been previously explored in existing studies. These findings can help banks review the effectiveness of their CSR initiatives and make informed decisions on which initiatives should pursue improved CSR performance and efficient resource allocation.

The purpose of this paper is to evaluate the perception of tourists in relation to corporate social responsibility (CSR) practices in the city of Porto as a tourism destination in three main domains as follows: community, environment and customer’s perception on the effect of the creation of corporate social responsibility image (CSRI) and if this produces a direct effect in brand love (BL). At the same time, it evaluates the effect of tourist engagement in the BL destination.

A sample of 958 complete answers that were collected through a questionnaire, which was administered to tourists in the city of Porto is used. The exploratory factor analysis, the confirmatory factor analysis and the structural equation modelling are appliedto analyze the data.

Empirical results indicate that the city of Porto should invest to increase the CSR activities to develop a positive CSRI in the tourist’s perceptions, thus reinforcing their emotions and engagement. The feelings of BL and brand engagement (BE) are sensations characterized by a strong character that can increase the competitiveness of a tourism destination with favourable and unique associations.

This is the first time that this evaluation has been carried out for the city of Porto, providing useful information to design the destination’s brand identity so as to differentiate it from other competing destinations.

This research aims to fulfil the aforesaid gaps related to the effect of the three dimensions of CSR in the consumer perceptions of CSRI applied to tourism destinations and use the BE and the consumer perception of CSRI to establish a positive relationship, as a BL, with a city destination.

Merely being known as a highly ethical or strong performer cannot shield a company from every kind of crisis. From product failures to environmental and social issues, a brand’s ability to manage crises and rapidly regain consumer trust is essential. This study aims to explore whether consumer perceptions of a brands’ prior commitments to two different areas of corporate responsibility (social and product responsibility) alleviate the postcrisis attribution of accountability and further build brand resilience, examining differences between two types of crisis situations – values versus performance crises.

A scenario-based online survey on product versus ethical labor issues was conducted. The data were collected from a highly valid, nationwide sample set of more than a thousand US consumers. Multigroup structural equation modeling was used as the primary data analysis method.

A brand’s precrisis commitment to social responsibility was found to decrease attribution of accountability across both types of crises. It also strengthened brand resilience, but this effect was more prevalent in a performance than a values crisis. The effects of precrisis commitment to product responsibility on brand resilience were minimal or insignificant across crisis types.

Previous research underexplores which types of corporate responsibility commitments provide a firm with a better protection against crises. This study significantly advances the knowledge regarding the type of commitments that can substantially increase brand resilience, which supports the rationale of making stronger commitments to social responsibility than to product responsibility. Practical insights are provided into how investments in corporate social responsibility help alleviate consumers’ negative perceptions during the outbreak of a brand crisis and build more brand muscle that enables resilience against future crises.

The study investigates the impact of corporate social responsibility (CSR) domain on millennials' brand relationship quality (BRQ). It also attempts to understand how the relationship between CSR domain and millennials' BRQ is moderated by consumer moral foundation and skepticism.

The study employed a 2 (CSR domain: individual versus group) × 2 (moral foundation: individualizing versus binding) × 2 (consumer skepticism: high versus low) between-subjects experimental design. MANCOVA was performed to examine the hypothesis.

The results show that group domain CSR practices have more impact on millennials' BRQ compared to individual domain CSR practices. The findings also reported the moderating effect of skepticism and consumer moral foundation in influencing the relationship between CSR domain and millennials' BRQ.

As the study was conducted in India, the findings are not generalizable to customers from other countries.

Practically, the findings will help marketers in designing their CSR practices to enhance BRQ among millennials.

The study has considered CSR as a heterogeneous action (CSR domain: individual versus group-oriented) and measured its impact on millennials' BRQ. The study is the first of its kind to examine the impact of CSR domain (heterogenous CSR action) on millennials' BRQ (BRQ as a multi-dimensional construct) in services industry, specifically for the banks. This study enriches bank marketing literature by adding a new CSR perspective.

Corporate social responsibility (CSR) is going through a critical period that challenges its capacity to respond to social and environmental crises, which could be associated with the growing Corporate Hypocrisy (CH) phenomenon. This study aims to identify the theoretical perspectives of the scientific literature on CH as a contemporary phenomenon concerning CSR.

We adopted a sequential mixed-method approach in this study. First, we conducted a bibliometric analysis of the publications on the Web of Science database. Subsequently, we performed a content analysis of CH with CSR.

The literature review revealed two main research paths: the first deals with the perceptions of hypocrisy; the second relates to the company’s responsibility for disclosure. In addition, we found that researchers use different expressions to refer to the gap between discourse and action in organisations. Some authors suggest subtle differences between these terms, while others use them interchangeably. The causes of this phenomenon vary according to the facets of hypocrisy and the negative implications for the reputation and credibility of companies.

This study contributes to understanding the dissociation between CSR statements and practices. To this end, it combines and collates the literature on a phenomenon studied from different sides using numerous designations.

This paper aims to investigate corporate social responsibility (CSR) practices in Iran from the perspective of employees.

To achieve the objectives of this research, the perceptions of 142 Iranian employees were examined regarding the CSR practices of their respective organizations. The required data were collected using a questionnaire. Exploratory factor analysis was conducted to refine scale items and confirm the factorial structure of the scale applied. Descriptive statistics and a t‐test were used to analyze the data.

The paper unveils information about the current status of CSR in Iran from the perspective of employees, and shows that on average Iranian employees perceive their organizations to be committed to CSR, although the mean CSR scores were relatively low in all dimensions. Also, this research shows that while the four‐factorial structure of Truker's CSR scale was confirmed in the Iranian context, some of the items had to be removed from the original scale when measuring CSR.

The relatively low mean on the categories of CSR among Iranian organizations from the perspective of employees indicates the infancy level of CSR among Iranian organizations and calls for further awareness among Iranian organizations and managers about the issue of CSR. This research also shows that researchers need to be cautious when using CSR scales that have been developed in Western or European contexts to measure social responsibility activities of organizations in culturally different contexts such as the Middle East. A major limitation of this research pertains to sample size, which limits the generalizability of the findings to the whole country.

This research indicates the infancy level of CSR among Iranian organizations and calls for further engagement of Iranian organizations in social initiatives and community outreach endeavors.

Being among the first research studies of its kind to examine the CSR status in Iran, this study provides invaluable understanding and insights about the status of CSR in Iran, an important country in the Middle East. Furthermore, it validates and supports a recently proposed CSR scale by providing empirical findings from a culturally different context.

China and the United States represent the two largest greenhouse gas emitters in the world. Studies on how US companies react to the natural environment are plentiful and show that stakeholders are one of the key drivers for green decisions. However, we have limited understanding of the stakeholder pressure faced by firms in China. Drawing on stakeholder theory, this study builds from in-depth interviews with 32 businesses in China. We show that government, customers, employees, suppliers, investors, and community are stakeholders most mentioned. Interestingly, findings also seem to suggest that the perceived pressures of non-profit organizations (NGOs) differ by the form of ownership. Multinational firms often view NGOs as allies, while Chinese firms downplay them as powerless and unimportant. Although stakeholders are seen as both threat and opportunity, two-thirds of those surveyed in this study focused on opportunity as opposed to threat.