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CSR adoption in the multinational hospitality context: A review of representative research and avenues for future research

Gopalkrishnan R. Iyer (Department of Marketing, Florida Atlantic University, Boca Raton, Florida, USA)
Lee Jarvis (Department of People, Organizations and Society, Grenoble Ecole de Management, Grenoble, France)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 20 February 2019

Issue publication date: 4 September 2019

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Abstract

Purpose

The purpose of this paper is to examine corporate social responsibility (CSR) issues in the context of the hospitality industry and offer some avenues for future research.

Design/methodology/approach

The paper reviews several domains of CSR and takes stock of some exemplar research from hospitality management pertaining to each domain. Particular note is taken of research that explores CSR issues outside the Western world. Several unanswered questions are then noted along with suggestions for future research.

Findings

Based on prior literature, four CSR domains were identified as instrumental, social/legal/political, ethical and environmental. CSR issues in hospitality research have predominantly focused on the instrumental domain while there is scant research on other domains. CSR adoption in the multinational context was identified as due from stakeholder pressures, competitive environment and cultural environment.

Research limitations/implications

The paper identifies some unanswered questions in transnational operations of hospitality firms and suggests avenues for future research.

Practical implications

The paper recommends that due attention must be given to contextual issues in the conceptualization, focus and practice of CSR by multinational hospitality firms.

Originality/value

The paper offers a review of hospitality research on various CSR domains. It offers some unanswered research questions that may spur future research, discussion and debates among academics, students and executives.

Keywords

Citation

Iyer, G.R. and Jarvis, L. (2019), "CSR adoption in the multinational hospitality context: A review of representative research and avenues for future research", International Journal of Contemporary Hospitality Management, Vol. 31 No. 6, pp. 2376-2393. https://doi.org/10.1108/IJCHM-06-2018-0451

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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