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The paper aims to assess the corporate social responsibility (CSR) domains in Nepalese companies and explain the active CSR activities related to concerned domain.

The study is descriptive and is based on a review of previous research findings and focus group discussion.

It has three major findings. First, there is a gradual shift from philanthropic domain of CSR to the economic domain. Second, a number of CSR activities have emerged from within the domains. Finally, some of the CSR intents are even linked to the Millennium Development Goals of the country.

This study is mainly based on qualitative analysis (focus group discussions) of the participants in three different discussion programs.

This paper is useful to academicians and companies seeking to understand what kind of CSR activities are undergoing in Nepalese companies in different domains.

This is perhaps the very first investigation of its kind in the Nepalese context.

The study investigates the impact of corporate social responsibility (CSR) domain on millennials' brand relationship quality (BRQ). It also attempts to understand how the relationship between CSR domain and millennials' BRQ is moderated by consumer moral foundation and skepticism.

The study employed a 2 (CSR domain: individual versus group) × 2 (moral foundation: individualizing versus binding) × 2 (consumer skepticism: high versus low) between-subjects experimental design. MANCOVA was performed to examine the hypothesis.

The results show that group domain CSR practices have more impact on millennials' BRQ compared to individual domain CSR practices. The findings also reported the moderating effect of skepticism and consumer moral foundation in influencing the relationship between CSR domain and millennials' BRQ.

As the study was conducted in India, the findings are not generalizable to customers from other countries.

Practically, the findings will help marketers in designing their CSR practices to enhance BRQ among millennials.

The study has considered CSR as a heterogeneous action (CSR domain: individual versus group-oriented) and measured its impact on millennials' BRQ. The study is the first of its kind to examine the impact of CSR domain (heterogenous CSR action) on millennials' BRQ (BRQ as a multi-dimensional construct) in services industry, specifically for the banks. This study enriches bank marketing literature by adding a new CSR perspective.

This study examines whether corporate social responsibility (CSR) initiatives positively impact customers’ selection of retail banks in Hong Kong (HK) and identifies which CSR domains affect customers’ selection of banks.

This study adopted a quantitative approach. Primary data were collected from 416 customers of 22 retail banks in HK. The theoretical framework of this study was developed from a literature review, prior studies by Oberseder et al. (2013 and 2014), and CSR initiatives implemented by leading retail banks in HK. Descriptive statistics and statistical tests were used to analyze the data.

The study found that CSR initiatives positively affect customers’ bank selection. CSR initiatives related to the customer and environment domains are likely to have a greater impact on customers than those related to the society domain and are not likely to significantly impact customers’ bank selection.

This study contributes to the CSR literature by offering enhanced insight into the dynamics of CSR and its effects on customer bank selection. Furthermore, this study tests consumers’ perceptions of CSR initiatives in each CSR domain in the banking sector in Hong Kong – a novel approach that has not been previously explored in existing studies. These findings can help banks review the effectiveness of their CSR initiatives and make informed decisions on which initiatives should pursue improved CSR performance and efficient resource allocation.

When a crisis occurs, do corporate social responsibility (CSR) activities protect organizational reputation by buffering negative effects or do CSR activities intensify negative effects, potentially leading to a worse reputation compared to if the organization had no prior CSR engagement? The authors hypothesize that if a crisis emerges in a domain aligned with an organization’s CSR initiatives (crisis-congruent CSR) backfire effects would arise, adversely affecting the organization’s reputation. Conversely, in cases of incongruence, where the crisis emerges in a domain not aligned with an organization’s previous CSR involvement, a buffering effect would manifest, protecting the organization’s reputation.

The authors conducted an experiment with a 3 (crisis-congruent, crisis-incongruent, and no CSR activities) × 2 (repeated measures) mixed factorial design. In the first scenario, no information was provided concerning a company’s social commitment. Alternatively, participants were exposed to an article illustrating the company’s dedication either to healthcare (crisis-incongruent commitment) or to combating sexism (crisis-congruent commitment). Afterward, participants were presented with a newspaper article addressing allegations of sexism against the company’s CEO.

The findings demonstrate that prior CSR activities have the potential both to serve as a buffer and to cause backfire effects in times of crisis. Domain congruence is the decisive moderator of these effects: Crisis-incongruent CSR activities acted as a buffer, crisis-congruent CSR activities “backfired” and led to more negative perceptions of the company’s reputation.

The study directly contributes to the understanding of CSR effects in crisis communication, while also addressing the often paradoxical and contradictory findings of prior studies.

The purpose of this paper is to examine corporate social responsibility (CSR) issues in the context of the hospitality industry and offer some avenues for future research.

The paper reviews several domains of CSR and takes stock of some exemplar research from hospitality management pertaining to each domain. Particular note is taken of research that explores CSR issues outside the Western world. Several unanswered questions are then noted along with suggestions for future research.

Based on prior literature, four CSR domains were identified as instrumental, social/legal/political, ethical and environmental. CSR issues in hospitality research have predominantly focused on the instrumental domain while there is scant research on other domains. CSR adoption in the multinational context was identified as due from stakeholder pressures, competitive environment and cultural environment.

The paper identifies some unanswered questions in transnational operations of hospitality firms and suggests avenues for future research.

The paper recommends that due attention must be given to contextual issues in the conceptualization, focus and practice of CSR by multinational hospitality firms.

The paper offers a review of hospitality research on various CSR domains. It offers some unanswered research questions that may spur future research, discussion and debates among academics, students and executives.

The purpose of this paper is to explore the link between the globalization/adaptation debate and corporate foundation activity within a small subset of such foundations. In the light of this debate, the study analyzes the corporate social responsibility (CSR) approaches of this sample of corporate-owned foundations using the tri-dimensional CSR research model of Arthaud-Day (2005) to articulate the perspective, content and strategic orientations of the companies.

The study selects three different corporate foundations based on internationalization scale and field of activities. A content analysis methodology is applied to the data collected from the official web sites of 24 corporate foundations.

The analysis results show a general compatibility between the subsidiaries and the main branches of the corporate foundations, at least on the conceptual level. However, the practices of CSR activities, targeted stakeholders or content domains differ at the operational level. Nevertheless, local governance is still not totally independent, especially in terms of received funds. Therefore, this study concludes that the internationalization strategies of these corporate foundations are still at a formative stage of transnationalization.

The study explores the three selected international companies and their corporate foundations. Future studies may extend the number of selected industries and companies. Together with increased coverage, future survey studies may help explain the global or local orientations of corporate foundations’ CSR in different domains.

Corporate foundations may extend their transnational strategies to further stages by differentiating between those units that should be managed on a global scale and those that should be managed by local authorities. They may balance the amount of investment in different regions while adopting collaborative governance models to respond to regions where grant applications are not an easy tool for stakeholders to use.

Given the relatively paucity of CSR studies with an international focus, this study contributes to the standardization or localization debate in the international business literature. The study’s originality lies in its attempt to operationalize the theoretical research model and through its use of corporate foundations as the unit of analysis.

This paper aims to investigate how corporate social responsibility (CSR) performance (i.e. to the environment, society and stakeholders) and perceived brand quality influence brand preference. The mediating effect of perceived brand quality on the relationship between CSR performance and brand preference is also studied.

In 2011, 243 valid responses to questionnaire surveys were collected from a convenience sample in China. Regression analyses were used to test the hypotheses.

Customers’ brand preference can be enhanced by CSR performance. Performance in each of the three CSR domains (i.e. environment, society and stakeholders) positively impacts brand preference, although to different degrees. The impact of CSR on stakeholders has the strongest influence on Chinese customers’ brand preference among the three CSR domains. Perceived brand quality was found to be a mediator of the relationship between CSR performance and brand preference.

This research studies the relationship between CSR performance and brand preference. Results show CSR performance is not the strongest predictor of branding outcomes, its explanatory power is comparatively weaker than that of perceived brand quality. Additionally, we found a mediating effect of perceived brand quality on the relationship between CSR performance and brand preference.

Brands can be more attractive to Chinese consumers when brands take appropriate investments in CSR activities. A socially responsible brand is not guaranteed to yield a competitive advantage. Instead a competitive advantage will more likely result through the employment of the appropriate CSR strategies, with a focus on stakeholders’ interests.

The current research contributes to the literature by finding that not all CSR activities are equally effective. Customers in emerging markets still appear to be focused more on the quality of brands and, to some extent, stakeholder CSR practice, as these provide direct benefits to customers. Findings of this study also support the notion that Chinese consumers are beginning to use CSR information to evaluate brands.

The purpose of this paper is to understand the evolutionary influences on corporate social responsibility (CSR) literature at a global level and propose the future studies required to enhance the CSR literature.

This paper combines the methodologies of narrative review and historical analysis. Drawing on the archival information, this paper synthesises data from multiple sources to bring out an enhanced understanding of the external influences on the development of CSR literature.

The findings suggest that the CSR literature in the previous decades has been influenced by several management domains like strategic management, marketing management and organisational behaviour. The future research is likely to be more influenced by the perspectives of national business system, politico-legal context and practical considerations related to implementation.

This review paper presents a case for studying the practical aspects of CSR implementation and the changing nature of the external context of CSR.

The paper offers unique value by combining different review methodologies and abstraction at a global level. This paper is a significant addition to better understand the impact of business events on the progress of CSR and the external influence on CSR literature.

The purpose of this paper is to assess the perception of the city of Porto as a destination engaged with social responsibility practices. The authors intend to analyse if the national and international tourists know the social responsibility practices of the city and if they associate them to the domains of community, environment and customer presented by Öberseder et al. (2014) and the type of CSR image that is presented (Dean, 2002; Lichtenstein et al., 2004; Menon and Kahn, 2003).

The authors used a survey to assess the perception of the tourist regarding the social responsibility practices of the city of Porto. The authors applied a factorial analysis and a logistic regression.

The tourists showed an adequate knowledge regarding the social responsibility practices carried out by the city. The respondents separated the dimensions of perceptions of CSR and revealed that they influence the (re)visit and further recommendation of the city. More specifically, the authors also verified that the CSR image and community, environment and customer domains play an important role in the knowledge of the social responsibility practices engaged by the city of Porto.

It is the first time that the scales of Öberseder et al. (2014) and Dean (2002), Lichtenstein et al. (2004) and Menon and Kahn (2003) were applied in the tourism context. Furthermore, considering that the city of Porto presents a high level of growth in tourism related activities, it is important to study the impact of CSR in the development of a sustainable tourism and its impact on the (re)visit and recommendation.

Corporate Social Responsibility (CSR) deliberated regarding business firms' actions for doing well to society and natural environment. Specifically, CSR has been about firms contributions towards stakeholder management. As world economy has prospered over the last couple of centuries, business firms have had also increased its footprints in social landscape. In such a scenario, the roles and responsibilities of business firms have expanded in society. Over the years, CSR as a domain of research and literature has developed into a very potent and rich field. Presently, CSR literature as a body of knowledge has become substantial. The authors in this literature review study attempts to conceptually map this complex field of CSR literature.

The objective of this literature review study was to present a visual mapping of intellectual structure of CSR in five-dimensions and to identify the subfields of CSR research concluded by co-citation analysis. All the citation research documents which were listed in the Web of Knowledge (WoK) database between 1998 and 2019 were analysed. Multivariate analysis was undertaken for the literature review. The study conducted a sequence of statistical analyses comprising of factor analysis, multidimensional scaling and cluster analysis.

This literature review research study summarised the contours and status of CSR research by categorizing the CSR literature into five classification factors, namely CSR Drivers CSR, Contextual Grounding of CSR, Historical Legacy of CSR, Strategic CSR and CSR Implementation. Further, based upon the analysis of literature review of extant research in CSR, both the contemporary and imminent CSR-related research themes were also deliberated upon.

The results were helpful for academic scholars of CSR to comprehend both the gamut and focus of CSR literature over the years (between the years 1998 and 2019). The sequence of analyses involved factor, multidimensional scaling and cluster analysis. CSR literature was categorized into five factors namely- CSR Drivers, Contextual Grounding of CSR, Historical Legacy of CSR, Strategic CSR and CSR Implementation.

This study was one of the first set of studies to review the literature on CSR research articles by using citation, co-citation and social network analysis.