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Article
Publication date: 30 April 2024

Bülent Aras and Meltem Özel

The purpose of this study is to evaluate how Qatar Airways’ sponsorship of FC Barcelona affects Qatar’s sports diplomacy and brand awareness. It focuses on the sponsorship’s…

Abstract

Purpose

The purpose of this study is to evaluate how Qatar Airways’ sponsorship of FC Barcelona affects Qatar’s sports diplomacy and brand awareness. It focuses on the sponsorship’s demand strategy and takes into account the opinions and attitudes of Spanish nationals toward Qatar and Qatar Airways.

Design/methodology/approach

To assess this, a survey of 434 Spanish nationals from 17 different regions from four zones (North, South, Center, and East) in Spain between November 3, 2022 and November 21, 2022 was conducted using a strata sampling method.

Findings

We argue that Qatar Airways’ sponsorship of FC Barcelona serves to improve Qatar’s recognition and national reputation in Spain. We also found that there is a need for consistent sponsorship and marketing efforts in sports diplomacy to better fulfill public diplomacy aims. Overall, this paper concludes that Qatar Airways’ sponsorship of FC Barcelona positively contributes to the country’s sports diplomacy despite significant challenges.

Originality/value

The major contribution of this study to the literature is the discussion of the role of sports sponsorships in the recognition of the sponsor, which was assessed through conducting a quantitative analysis of public opinion in the sponsored team’s host country.

Details

International Journal of Sports Marketing and Sponsorship, vol. 25 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Open Access
Article
Publication date: 30 January 2024

Sarah Marschlich and Laura Bernet

Corporations are confronted with growing demands to take a stand on socio-political issues, i.e. corporate social advocacy (CSA), which affects their reputation in the public…

1928

Abstract

Purpose

Corporations are confronted with growing demands to take a stand on socio-political issues, i.e. corporate social advocacy (CSA), which affects their reputation in the public. Companies use different CSA message strategies, including calling the public to support and act on the issue they advocate. Using reactance theory, the authors investigate the impact of CSA messages with a call to action on corporate reputation in the case of a company's gender equality initiative.

Design/methodology/approach

A one-factorial (CSA message with or without a call to action) between-subjects experiment was conducted by surveying 172 individuals living in Switzerland. The CSA messages were created in the context of gender equality.

Findings

The authors' study indicates that CSA messages with a call to action compared to those without overall harmed corporate reputation due to individuals' reactance, which is higher for CSA messages with a call to action, negatively affecting corporate reputation. The impact of the CSA message strategy with a call to action on corporate reputation remains significant after controlling for issue alignment and political leaning.

Originality/value

Communicating about socio-political issues, especially taking a stand, is a significant challenge for corporations in an increasingly polarized society and has often led to backlash, boycotts and damage to corporate reputation. This study shows that the possible adverse effects of advocating for socio-political issues can be related to reactance. It emphasizes that companies advocating for contested issues must be more cautious about the message strategy than the issue itself.

Details

Corporate Communications: An International Journal, vol. 29 no. 7
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 4 September 2024

Richard Kadan and Jan Wium

Megaproject supply chains involve multiple layers of stakeholders, leading to complex relationships and risks. The role of social interactions within these networks is unexplored…

Abstract

Purpose

Megaproject supply chains involve multiple layers of stakeholders, leading to complex relationships and risks. The role of social interactions within these networks is unexplored. Therefore, an analysis of construction supply chain risk management from the perspective of social networks is essential to identify related stakeholders, their relationships and the social network risk factors.

Design/methodology/approach

About 65 risk factors, identified from literature and interviews, informed the development of a questionnaire for the study. Online questionnaires administered in Ghana and South Africa produced 120 valid responses. Feedback from the responses was ranked and assessed to determine the overall social network risk levels using the Normalised Mean and Fuzzy synthesis analysis methods.

Findings

About 24 risk factors were identified and classified into six groups: Client/Consultant-related, Community-related, Government-related, Industry Perception-related, Supplier-related and Stakeholder Opportunism. The top five social network risks identified include bribery, supplier monopoly, incomplete design teams, poor communication and lack of collaboration.

Practical implications

The study provides detailed evaluations of social network risks in Africa, and the findings will help in developing strategies to mitigate supply chain disruptions caused by these challenges.

Originality/value

This study contributes to the literature on supply chain risk management by offering context-specific insights into the social network perspective of megaprojects in Africa, which differs from those in developed countries.

Details

Built Environment Project and Asset Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-124X

Keywords

Open Access
Article
Publication date: 4 June 2024

Andrew Ebekozien, Clinton Aigbavboa, Mohamad Shaharudin Samsurijan, Mohamed Ahmed Hafez Ahmed, Opeoluwa Akinradewo and Igbebo Omoh-Paul

The construction industry is unique but with uncertainties. This is because of the operating environment. This intricacy gives rise to several construction risks and is compounded…

Abstract

Purpose

The construction industry is unique but with uncertainties. This is because of the operating environment. This intricacy gives rise to several construction risks and is compounded in developing countries’ turbulent times. If not managed, these risks enhanced in turbulent times could negatively impact the Nigerian construction projects’ cost, time, quality, and performance. Hence, this study investigated the perceived encumbrances facing construction risk management techniques and identified measures to promote sustainable-based construction risk management in turbulent times.

Design/methodology/approach

The researchers adopted a qualitative approach and achieved saturation with 28 participants. The participants were government policymakers, quantity surveyors in government ministries/agencies/departments, consultant engineers, consultant architects, consultant and contracting quantity surveyors, and construction contractors knowledgeable about construction risk management. The research employed a thematic analysis for the study’s data.

Findings

Findings identified turbulent times related to the industry and major techniques for managing construction project risks in the Nigerian construction industry. It revealed lax adoption and implementation of practices. Also, the study identified major encumbrances facing construction risk and proffered initiatives that would promote sustainable-based construction risk management in turbulent times.

Originality/value

This study investigates encumbrances and suggests measures to promote construction project risk management in turbulent times in Nigeria. Also, the study contributes to the literature’s paucity, uncovering perceived encumbrances and evolving organisations’ management styles to imbed sustainable-based risk management practices by qualitative research design method.

Details

International Journal of Building Pathology and Adaptation, vol. 42 no. 7
Type: Research Article
ISSN: 2398-4708

Keywords

Article
Publication date: 25 September 2024

Jan Kleiner

This study aims to provide a comprehensive overview of social contract theory (SCT) utilization in cybersecurity literature, elucidating the current state of research, identifying…

Abstract

Purpose

This study aims to provide a comprehensive overview of social contract theory (SCT) utilization in cybersecurity literature, elucidating the current state of research, identifying major applications and themes and highlighting gaps, particularly in empirical studies, and the integration of emerging technologies. The study also maps the contractual parties and governance tools discussed in SCT and cyberspace interactions.

Design/methodology/approach

This study uses a systematic literature review to investigate the application of SCT within the cybersecurity domain. Using a mixed-methods approach that combines quantitative and qualitative content analysis with the Grounded Theory strategy, over 30,000 documents were initially screened. The final data set comprised 873 peer-reviewed papers from multiple databases. MAXQDA software facilitated coding and thematic analysis to identify key SCT applications, governance tools and research gaps.

Findings

The review revealed the following: emerging technologies such as artificial intelligence (AI) and blockchain are sparsely researched within the SCT-cyberspace intersection, yet they offer solutions to various SCT-related issues; empirical studies are underrepresented, with theoretical explorations dominating the discourse; there is a notable gap in integrating emerging technologies such as AI within SCT frameworks; governance tools discussed are varied, including economic incentives, regulatory measures and informational strategies.

Originality/value

This study synthesizes SCT applications in cybersecurity, highlighting the interdisciplinary nature and potential for richer theoretical integration. By systematically mapping the literature, it identifies crucial gaps and offers a foundation for future empirical and theoretical research. The findings emphasize the importance of considering traditional SCT themes and contemporary technological contexts, contributing to the development of more robust frameworks for cyberspace governance.

Details

Digital Policy, Regulation and Governance, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-5038

Keywords

Abstract

Details

Achieving the United Nations Sustainable Development Goals: Late or Too Late?
Type: Book
ISBN: 978-1-83549-407-3

Content available
Book part
Publication date: 1 September 2024

Matthew W. Ragas and Ron Culp

Abstract

Details

Business Acumen for Strategic Communicators
Type: Book
ISBN: 978-1-83797-085-8

Book part
Publication date: 2 October 2024

Saroj Koul, Pranav Kashyap, Ashutosh Singh and Atul V.

This study's purpose is to collate data on the existing Green Public Procurement (GPP) legal policies, frameworks and initiatives at the global level and, second, to identify the…

Abstract

This study's purpose is to collate data on the existing Green Public Procurement (GPP) legal policies, frameworks and initiatives at the global level and, second, to identify the conditions required for implementing green procurement practices and programs in developing countries such as India. A structured literature review was conducted using the search terms ‘Green Public Procurement’, 'Policy’ and ‘India’. Reports, technical papers and articles in a language other than English were excluded from the search. Finally, 20 papers were shortlisted and reviewed. The study found that GPP has begun taking shape globally and necessitates capacity building at many levels, including knowledge sharing, sourcing resources, fiscal re-distribution and public awareness. National governments emerge as key players in facilitating sustainable procurement, while international bodies continue to develop prospective policy frameworks. However, GPP is at its nascency in India and will require significant pre-assessment and planning to standardize itself among big and medium enterprises. While GPP allows for environmental consciousness, its use in India also presents the potential for innovation and expanding the consumer market. Its establishment requires the government to implement a centralized body that directs GPP activity, incentivizes green technology and develops policies favouring multi-level collaboration. Further research can involve in-depth interviewing of key people in Public Procurement (PP) processes to gauge the preparedness and seriousness of the government to undertake green procurement and understand the inherent challenges in transitioning to more sustainable procurement modalities.

Details

Resilient Businesses for Sustainability
Type: Book
ISBN: 978-1-83797-803-8

Keywords

Content available
Book part
Publication date: 2 October 2024

Abstract

Details

Resilient Businesses for Sustainability
Type: Book
ISBN: 978-1-83797-803-8

Content available
Book part
Publication date: 2 October 2024

Abstract

Details

Resilient Businesses for Sustainability
Type: Book
ISBN: 978-1-83608-129-6

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