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Article
Publication date: 1 April 2000

Renée J. Fontenot

647

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Journal of Consumer Marketing, vol. 17 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 21 March 2008

Peter A. Schneider

684

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Journal of Consumer Marketing, vol. 25 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 February 2000

Kristin Macomber

344

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Journal of Consumer Marketing, vol. 17 no. 1
Type: Research Article
ISSN: 0736-3761

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355

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Journal of Consumer Marketing, vol. 23 no. 6
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 18 September 2007

Amy L. Parsons

271

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Journal of Consumer Marketing, vol. 24 no. 6
Type: Research Article
ISSN: 0736-3761

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Book part
Publication date: 19 June 2019

Lee Wilson

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Data-driven Marketing Content
Type: Book
ISBN: 978-1-78973-818-6

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Article
Publication date: 25 April 2024

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Library Hi Tech News, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0741-9058

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Article
Publication date: 16 April 2024

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Library Hi Tech News, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0741-9058

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Library Hi Tech News, vol. 41 no. 3
Type: Research Article
ISSN: 0741-9058

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Article
Publication date: 1 June 1999

68

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European Business Review, vol. 99 no. 3
Type: Research Article
ISSN: 0955-534X

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