Hey, Whipple, Just Squeeze This: A Guide to Creating Great Ads

Kristin Macomber (Senior Account Coordinator TMP Worldwide)

ISSN: 0736-3761

Publication date: 1 February 2000

Keywords

Macomber, K. (2000), "Hey, Whipple, Just Squeeze This: A Guide to Creating Great Ads", Journal of Consumer Marketing, Vol. 17 No. 1, pp. 73-87. https://doi.org/10.1108/jcm.2000.17.1.73.1

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Emerald Group Publishing Limited

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