Hey, Whipple, Just Squeeze This: A Guide to Creating Great Ads
Kristin Macomber
(Senior Account Coordinator TMP Worldwide)
321
Keywords
Citation
Macomber, K. (2000), "Hey, Whipple, Just Squeeze This: A Guide to Creating Great Ads", Journal of Consumer Marketing, Vol. 17 No. 1, pp. 73-87. https://doi.org/10.1108/jcm.2000.17.1.73.1
Publisher
:Emerald Group Publishing Limited