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- Chapter 1 Introducing Data-driven Content
- Chapter 2 Understanding the Data Ecosystem
- Chapter 3 Data Collection and Management
- Chapter 4 Transforming Data into Content
- Chapter 5 Understanding Why Your Content Isn’t Working
- Chapter 6 Creating Content for Marketing Channels
- Chapter 7 Overcoming Content Barriers
- Chapter 8 Making Your Content Work Harder
- Chapter 9 Evaluating Content Success
- Chapter 10 The Future of Data-driven Content